Samsung introduces the multiproof W200 Pocket Cam for Full HD filming anywhere

The ideal holiday pocket cam features the best in imaging technology and specialised underwater features for great video anywhere

London, UK – April, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced the launch of its W200 Pocket Cam. The W200 is designed to be taken anywhere to capture brilliant video in the toughest conditions, particularly underwater, thanks to features such as a 5 megapixel BSI CMOS sensor and F2.2 bright lens. Designed for those whose active lifestyles demand both durability and quality, it houses Samsung’s leading imaging technology in a shock, water and dust-proof rugged body.

The W200 is built to withstand the elements to produce high-quality video in almost any circumstance and thanks to specialised functions, it makes brilliant underwater video easier to achieve. It is waterproof up to three meters, making it suitable for great video of a relaxed day by the pool or even close-up shots of coral reefs. The camcorder’s anti-fog glass and anti-water drop coating also mean that the lens will stay clear, even in damp conditions. To make capturing amazing underwater footage simple, the W200 also includes an Aqua Mode setting, which automatically sets the ideal parameters for the bright and clear underwater video. In addition to being slim and compact, it is also shock-proof and dust-proof and so is the perfect addition to a backpack for any trip and worry-free family holidays. Because the W200 is designed to be taken anywhere, it also comes with a built-in USB arm to make it simple to share the adventure easily.

Innovative Samsung technology ensures that filming on-the-go never means a loss of image quality or brightness. The W200 is built with a 5M BSI (Back Side Illuminated) CMOS sensor, which delivers double the sensitivity of conventional CMOS sensors, capturing footage with dramatically reduced image noise and distortion. Along with this, the W200 includes a bright F2.2 lens to give users the ability to shoot at higher shutter speeds during low-light conditions for stunningly clear, sharp, blur-free images. The camcorder shoots in Full HD resolution to let you capture every moment in rich, dynamic detail and displays your video on a 2.3” 230K Clear pixel LCD screen. The wide viewing angle of the screen means that you can see what you’re filming clearly, even if you’re looking at it from the side, above or below, allowing for wider angle views with blind spots.

In addition to delivering high-quality video, the W200 makes it easy to manage your video files whilst being creative with them too. With Samsung’s Record Pause feature, users can pause briefly during filming and then resume from the exact same moment. When filming is complete, footage will all be in the same file, removing the need to merge them and making uploading and sharing hassle-free. To have more fun with filming, whether at the waterpark, on a rollercoaster or just capturing a special family moment, the W200 has two special Smart Filter features. Vignetting allows users to fade the edges of shots and the Fish-Eye setting creates an arty, distorted feel for unique and interesting footage.

Nick White, Head of Digital Imaging, Samsung UK, said: “The W200 is the ideal Pocket Cam for anyone who wants to experience life to the full and share those experiences with friends and family. It’s tough enough for filming a backpacking trip or vacation with small children, and light enough to carry around with you every day, so that you never miss a moment. We’ve used the latest in Samsung technology to make sure that you’re able to capture a faithful memory of your experiences, wherever you are. The W200 is the Pocket Cam that you’d never want to leave at home – it’s reliable and easy to use, whatever adventure you’re setting out on.”

For more information, please visit www.samsung.com.

All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.