Samsung Announces NX Series Camera Firmware Upgrade

Upgrades for NX100 and NX10 cameras bring added fun and convenience to consumers

London, UK – April 18, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced firmware upgrades for two products within Samsung’s NX system – the NX100 and NX10 compact system cameras.

Following the availability of the innovative i-Function lens feature on both models, the latest upgrades are set to make the cameras even more convenient for the photographer to use, bringing added value to Samsung’s NX range customers and putting the perfect picture at their fingertips.

Users of the NX100 and NX10 cameras can now benefit from the availability of Panorama Shot in Scene Mode, to capture even more within their landscape images without having to change the settings on their device. In addition, when using the 50-200mm lens with the cameras, they will now be able to benefit from Optical Image Stabilization (OIS) without needing to select it as an option from the camera’s menu – resulting in hassle-free, crisp and clear images.

The firmware upgrade also includes an improved Movie Auto-Focus, for improving the steadiness of video recording when moving from subject to subject. It also incorporates an enhanced Contrast Auto-Focus, to deliver clearer low contrast shots, even in low light conditions. The firmware upgrade also makes these functions faster and quieter than ever, giving photographers the ability to take noise-free, professional-looking movies with ease.

The upgrades will be available from April 18th, 2011 for all NX100 and NX10 customers to download at www.samsung.com .

Nick White, Head of Digital Imaging, Samsung UK, commented: “We continually look for ways to improve the photography experience, to make it more fun and add value for our customers. The latest upgrade is reflective of this. Users of the NX system already benefit from key features such as the size and portability of the devices, and innovations like the i-Function lens, and through ongoing developments we hope to offer even more to enable photographers of all levels to get the best results and professional-looking pictures every time. We look forward to announcing a number of additional developments in the future to make the NX range even easier for our customers to use.”