State-of-the-art TOUGH flagship is world’s first 100kg crushproof* camera

Crushproof OLYMPUS TOUGH is world record holder
TG-810 has 3-sensor compass for outdoor action

Hamburg, 2 March 2011 – Just when everyone thought the TOUGH range couldn’t get any tougher, Olympus launches the ultimate indestructible camera. The new OLYMPUS TOUGH TG-810 delivers fabulous-quality HD movies and stills – and something just as valuable: unlimited peace of mind. This state-of-the-art TOUGH blows the competition away with record-breaking ruggedness and unique TOUGH technology. The stats speak for themselves. The TOUGH flagship is the world’s first camera that’s crushproof* to a weight of 100kg, so an adult can tread on it and it’ll keep going fine. Thanks to double-durable lens and port technology, the TG-810 is also waterproof*, shockproof*, freezeproof* and scratch resistant to an unprecedented degree. With its built-in manometer, unique three-sensor GPS & Electronic Compass and high-resolution, glare-resistant HyperCrystal III LCD, this stylish camera is the ideal companion for an active lifestyle – from home to hotel to a hike through the Himalayas. Packed with advanced automatic features for easy shooting in tricky conditions, the new TOUGH captures memories just like they happened, and keeps them extra safe for sharing wirelessly with friends and family. The OLYMPUS TOUGH
TG-810 is available for £269.99 from late March 2011.

The toughest ever TOUGH
You don’t have to live like a stuntman to abuse a camera. But with the OLYMPUS TOUGH flagship, you could. It’s the world’s first camera that’s crushproof up to a weight of 100kg. But that’s just the start. A sliding double lock mechanism and additional metal lens barrier ensure the TG-810 is waterproof to a huge depth of 10m, shockproof to a height of 2m and freezeproof to -10°C. There’s even a built-in manometer to make sure you don’t dive too deep. Just as well. Because this camera is packed with ingenious technology that’s hard to find elsewhere – and makes it a joy to capture photos and HD movies, whatever the weather, wherever you are.

The safest and smartest
The best cameras (and mobile phones) often come with GPS. But only Olympus’ GPS & Electronic Compass has three sensors to record the direction the camera is pointing (even when it’s turned off). That makes it an excellent piece of kit for finding your way in unfamiliar surroundings. It displays more than 700,000 nearby geographic and natural points of interest – the maximum for a GPS-equipped camera. At a glance, users can check their latitude, longitude and altitude, shooting direction, the date and time or air and water pressure. In the water, the TG-810 really comes into its own. i-Underwater Snapshot, one of four underwater settings, detects when the camera is submerged and adjusts white balance automatically to ensure beautiful, worry-free shots – even in optional 3D mode. No matter the element, the 5x wide optical zoom lens (28-140mm**) provides precision and flexibility, while the large, three inch 920,000 dot high-definition HyperCrystal III LCD reproduces images on the spot in very high quality.

The best of the best
Like the other two OLYMPUS TOUGH cameras, the TG-310 and TG-610, the TG-810 offers high-end features that make editing and sharing a breeze, for example Eye-Fi card compatibility that lets users automatically transfer images wirelessly to a website or PC.

The TG-810 is available in silver and black for £269.99 from late March 2011.

For a full list of features, please go to www.olympus.co.uk

OLYMPUS TOUGH TG-810
Toughness
• Crushproof* up to the world-record weight of 100kg
• Waterproof* to 10m, shockproof* to 2m and freezeproof* to -10°C for worry-free use anytime anywhere
• Metal lens barrier for extra-tough lens protection
• Sliding double lock mechanism for optimum protection of battery, card slots and ports
• Water-repellent and scratch-resistant double seal technology
• Built-in manometer for checking depth underwater
• GPS & Electronic Compass with unique three-sensor technology for orientation and key information at a glance
• Improved TAP Control Mode for controlling the camera by tapping or tilting the body, ideal when wearing gloves

Image Quality

• Four underwater scene modes, including i-Underwater Snapshot (with the camera set to i-Auto) for worry-free underwater shooting
• 5x wide optical zoom (28-140mm**) for shooting flexibility
• 3D photo shooting mode for striking stills
• Dual Image Stabilisation for reducing blur with fast-moving shots
• TruePic III+ processor for ideal colour reproduction and low noise
• 720p HD Movie with sound for capturing movies in excellent quality
• 14 Megapixels for high-quality full-size movies, stills and prints
• ISO 80 to 1600
• Magic Filters for adding creative effects to HD movies and/or stills:
Punk, Pop Art, Pin Hole, Drawing, Soft Focus, Fish Eye (photos only), plus new Sparkle (photos only) and Watercolour
• Beauty Mode for hiding unwanted blemishes
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Face Detection and Shadow Adjustment Technology for capturing people’s faces just as you want them
• Pet Detection Mode for automatically capturing dog’s or cat’s faces when they look at the camera
• Scene Mode for automatic settings that suit specific conditions
(e.g., Landscape, Night)
• In-Camera Panorama for quick and easy panorama shots
• Built-in flash

Storage & Sharing

• 3.0” 920,000 dot Super Precision HyperCrystal III LCD for TOUGH, generating clearer images and reducing reflection even in direct sunlight
• SDHC and SDXC memory card compatible***
• Photo Surfing and [ib] software for browsing, organising and viewing images by person, place, location or event

Connectivity
• Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC
• HDMI technology for controlling your camera from one remote when it’s connected to HD equipment

Other
• USB charging

* Crushproof according to Olympus test conditions. Waterproof according to IEC standard publication 529 IPX8. Shockproof figures equivalent to MIL Standard (Olympus test conditions). Freezeproof according to Olympus test conditions.
** 35mm camera equivalent.
*** SD is a trademark of SD Card Association.

Appendix

3.0” Super Precision 920,000 dot HyperCrystal III LCD for TOUGH
Unique to TOUGH Series cameras, this exceptional LCD features 920,000 dot resolution that generates beautifully bright and clear images. It also has a special layer that reflects light from external sources, thus reducing reflection even in direct sunlight – for outstanding visibility in a variety of shooting situations. And of course it’s super-tough. A triple-coated acrylic finish makes the LCD more scratch-resistant than ever before.

3D Mode (3D photo shooting)
Captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D (on a 3D-compatible display). There are two 3D settings: Manual and Automatic. In both settings, the camera indicates when it is time to pan. In Automatic, when the camera is panned horizontally after the first shot, it automatically takes the second shot at the ideal moment. Manual is for 3D experts – the user decides when to take the second shot.

Face Detection technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Face Detection Technology can detect up to 12 faces.

AF Tracking
This system tracks a moving subject automatically and keeps it continually in focus – for optimally focused and exposed pictures. It even memorises the subject when it goes out of frame and resumes tracking when it reappears.

Beauty Mode
Beauty Mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.

Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Eye-Fi card compatibility
Lets users insert an Eye-Fi storage card and set it to automatically wirelessly transfer new photos and HD movies to the sharing website and computer of their choice.

HD Movie (720p High Definition)
High Definition video (HD video) delivers a broadcast-quality movie experience when played back on an HD TV. In HD Movie Mode, the camera captures HD video using the MPEG-4 AVC/H.264 movie compression format at a resolution of 1280 x 720 pixels.

i-Auto Mode
The “intelligent-Auto” mode uses advanced automatic detection technology that enables the camera to automatically recognise the most commonly shot scenes. This makes it possible to capture perfect photos without the need for manual settings.

i-Underwater Snapshot
In i-Auto Mode, the camera detects when it is underwater and automatically activates
i-Underwater Snapshot, adjusting the tricky settings required for top-quality underwater shooting. It’s perfect for portraits shot in shallow water and captures the subject and the background vividly.

[ib] software
Olympus now offers [ib], an integrated photo browsing and organising software. Images can be organised by person with a new face recognition technology, by place with a GPS-based mapping function or by event.

Magic Filters
Make it possible to create special artistic effects in still images and/or movies directly in the camera.
Fish-Eye (photos only): Simulates the dramatic effect of a fish eye lens with still photos, lending a new perspective to the whole scene with a “wrap-around” effect.

Pin Hole: Reduces peripheral brightness, like with an image seen through a pinhole. A unique colour tone results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.
Pop Art: Enhances colours, making them stronger and more vivid, to create high-impact pictures that express the light-hearted feeling of the pop art style.
Punk: Displays images primarily in contrasting pink and black to give them an edgy, punk-inspired feel.
Drawing: Transforms images into line drawings to give the impression that subjects have been sketched by an artist.
Soft Focus: Creates a soft tone that gives pictures an ethereal, otherworldly atmosphere. It renders pictures as though they were veiled in heavenly light, without obscuring details such as hair or flower petals.
Sparkle (photos only): Adds twinkling lights to objects.
Watercolour: Another piece of artistic wizardry. This time images are turned into a watercolour painting surrounded by soft light.

Pet Detection
Automatically detects dog or cat faces (two different modes) and works together with the Auto Release to capture the photo the moment the dog or cat turns to face the camera.

Photo Surfing
By selecting this option in the Playback menu, users can opt to browse pictures by date, scene, person, place, or image collection.

Scene Mode
Offers a choice of different scenes to suit the subject being captured, for example, landscape, night, beach and snow or pet. The camera automatically adjusts a host of parameters to achieve the best possible result for the chosen scene.

Shadow Adjustment Technology (SAT)
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g., a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.

TAP Control Mode
A unique interface that lets users access a range of camera functions simply by tapping the camera body. Quick View Mode, Shooting Mode, a user-defined feature (Flash or SAT), and Snow Mode can be accessed by tapping at particular points of the camera. Tilting the camera scrolls through images in Playback Mode.

TruePic III+ image processor
Automatically enhances important aspects of image quality, including colour reproduction (range, saturation and brightness) and picture sharpness (reduced image noise, improved edge reproduction), as well as processing data faster. Supports the Magic Filters that enable unprecedented creative expression.