Eye-Fi Launches Developer Program To Celebrate Five Years Of Innovation In Connected Imaging

Eye-Fi Opens Platform with New Developer Program to Broaden How People Share Digital Memories

London, UK, 7th September 2010 — Eye-Fi Inc. (www.eye.fi), makers of the world’s first wireless memory card, today celebrates its fifth anniversary by announcing a new Developer Program to expand its digital connectivity platform. With its 2005 inception, Eye-Fi sparked a photo revolution, embraced by consumers, partners and retailers alike. Today its new Developer Program enables third-party developers to partner with the leader in connected imaging to embed the Eye-Fi experience in their own applications.

“In response to a strong marketplace and community demand, we’re introducing the Eye-Fi Developer Program, which enables developers to expand and extend the Eye-Fi experience,” said Jef Holove, president and CEO of Eye-Fi. “Looking back five years, Eye-Fi’s founders recognised the need for a solution that has already helped people back up, organise or share more than 100 million memories. We have since created an ecosystem of seven camera partners and 45 online services that enrich those personal memories and the introduction of the Developer Program is our response to the growing interest from application developers.”

Eye-Fi has enhanced the photo and video sharing experience by narrowing the gaps and hurdles that lie between photo taking and memory making. As part of this effort, Eye-Fi has paved the way for photo sharing with device partnerships in the digital imaging industry. These partnerships provide an enhanced Eye-Fi experience starting at the camera, including automatic camera power management, in-camera controls and on-screen activity icons.

Now, the Developer Program will grant developers access to web services that can further enrich the experience by:

• Extending the platforms with which Eye-Fi’d content can be viewed and shared, allowing users to view photos and videos sent to an Eye-Fi account from any website or application.
• Narrowing the gap between photo software and the plethora of online sharing and memory making platforms by granting access to send photos and videos to Eye-Fi’s ecosystem of 45 sharing sites.
• Enhancing the photo management experience by facilitating customisation of the Eye-Fi card settings panel.

Developers who wish to join this program are encouraged to visit www.eye.fi/developers to learn more and sign up for the program.