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9th June 2010
Eight new GE digital cameras have been announced

GE Digital Cameras – Cameras that give you more

With advanced features, power and style, GE digital cameras offer something for everyone.

Eight new GE digital cameras have been announced, each offering innovation in features and design, and an optimum balance between technology, style and functionality.

The Latest GE Digital Camera Range – Something for Everyone.

GE Power Pro Series - X5 (available now)

The new X5 defines the Power Pro Series with the latest intuitive high-tech features, all captured in a professional, easy to use design.It is ideal for those who are looking for more versatility than a compact camera, but who don’t want the bulk and weight of a DSLR. The X5 has 14.1 megapixel resolution and a powerful 15 x zoom with Optical Image Stabilisation puts you closer to the action. The X5 also offers a 27mm wide angle lens, an ISO 3200 as well as an impressive range of shooting modes including auto, manual (program, shutter and aperture priority), auto scene detection, pan capture panorama and 12 scene modes.

Pan-Capture Panorama
Wide-view photos are produced by panning the camera across to create a seamless panoramic picture.
Face Detection
Face Detection automatically focuses and optimises exposure for sharp, brilliant pictures.
Auto Scene Detection
Automatically determines the appropriate scene type and optimises exposure for sharp, vibrant pictures.
Optical Image Stabilization
Automatically adjusts for unintentional camera shake, giving you clear, crisp pictures every time.
Blink Detection
Blink Detection alerts you if a subject’s eyes were closed so you can immediately retake the picture.
In-Camera Red-Eye Removal
Remove red-eye immediately while viewing images on the LCD.
Smile Detection
The shutter automatically releases when the smile appears so you can capture smiles the moment they happen.
High Dynamic Range
Adjusts the camera’s exposure providing more picture detail.

The X5 is available at retailers now.

E1486 TW Red

GE Power Series – E1486TW (available now) and E1480W (July)

For photographers looking for power and performance, the GE E1486TW and E1480W offer great features in ultra slim metal bodies. These latest additions to the Power Series boast an incredible 8 x optical zoom body in a design that is only 19.8mm in depth. Both cameras have a 14.1 resolution, a large 3 inch LCD with the E1486TW utilising a touch screen for easy menu navigation. Other great features include:

Pan-Capture Panorama
Wide-view photos are produced by panning the camera across to create a seamless panoramic picture.

Auto Scene Detection
Automatically determines the appropriate scene type and optimizes exposure for sharp, vibrant pictures.

Face Detection
Face Detection automatically focuses and optimises exposure for sharp, brilliant pictures.

Smile Detection
The shutter automatically releases when the smile appears so you can capture smiles the moment they happen.

HDTV Output
View your high-resolution photos and video with others in your living room by connecting to your HDTV via the camera's convenient HDMI port.

High Dynamic Range
Adjusts the camera’s exposure providing more picture detail.

The E1480W is already now, and the E1486TW will be available in July. Both models come in graphite grey, black, red & silver.

GE Active Series – G5WP (July)

The sturdy metal housing of the G5WP contains all the high-tech features you would expect in a GE camera including a 4 x internal optical zoom lens to keep things out of the way so you can stay on the move. The G5WP is waterproof to 5 metres so the fun doesn’t have to stop at the water’s edge. With 12.2 megapixels you can be assured of striking enlargements of your favourite photos. The G5WP will be available in graphite gray, raspberry red and ocean blue in July.

J1250

GE Smart Series – J1250 and J1455 (both available now)

With the latest Pan-Capture Panorama feature, seamless wide-view photos can be captured without the need for stitching. The J1250 is a 12.1 megapixel camera with a 5 x optical zoom lens. It’s clear 2.7-inch LCD is equipped with the latest Auto Adjust Brightness technology for perfect screen visibility both indoors and outdoors. The all new J1455 digital camera offers photographers exceptional specification to help them take better pictures. It features an impressive 14.1 megapixel resolution and 5 x optical zoom lens, 3" LCD along with image stabilisation for high quality and vivid images at the tip of your finger. The J1455 is already available in black, silver and red.

The J1250 and J1455 offer a host of advanced features to deliver stunning images including Pan-Capture Panorama • Lithium-ion Battery • Slim Design

A1455 pink

GE Smart Series - A1255 and A1455 (available now)

The A1255 and A1455 are stylish cameras with intuitive features that make beautiful photography easy. Part of its smart series, each camera offers 5 x optical zoom and a 2.7-inch LCD screen to easily compose and review your pictures. The GE A1255 features 12.1megapixel resolution, whilst for the everyday photographer who seeks even higher resolution detail the GE A1455 offers 14 .1 megapixel resolution for crystal clear enlargements. Both cameras are already available in black, silver and red.

Advanced features that are standard in these GE digital cameras include Pan-Capture Panorama for seamless, wide-angle shots and Auto Scene Detection for sharp, vibrant pictures in virtually any setting.

For more information about features and the entire line of GE brand digital cameras, go to www.ge.com/digitalcameras

X5 Specifications

Effective Image Sensor Pixels 14.1Megapixels
Image Sensor 14.2Megapixels[1/2.3" Charge Coupled Device (CCD) ]
Lens Focal Length F = 4.9 mm (Wide) — 73.5 mm (Tele) (公稱值)       
[ 35mm film equivalent ] [ 27 mm (Wide) — 405 mm (Tele) 
F number f / 3.0 (Wide) — f / 5.2 (Tele)(公稱值)
Lens Construction 15x
Optical Zoom Normal: (Wide) 23.6 in. ~ ∞ / 60 cm ~ ∞, (Tele) 78.74in. ~ ∞ / 200 cm ~ ∞
Focusing Range Macro: (Wide) 1.97 in. ~ ∞ / 5 cm  ~ ∞ , (Tele) 78.74 in. ~ ∞ / 200 cm ~ ∞
Anti-Handshake Optical Image Stabilization  ( CCD-shift  type )
Digital Zoom 5.7x Digital Zoom (Combined Zoom: 85.5x)
Number of Recording Pixels Still Image 14MP: 4320×3240, (3:2) 12MP: 4320×2880, (16:9) 10MP:4320×2430 ,8MP: 3264×2448 , 
 5MP: 2592×1944, 3MP: 2048×1536, 2MP: 1920×1080, 0.3MP: 640×480          
Movie 640×480 pixels: 30 fps / 15 fps, 320×240 pixels: 30 fps / 15 fps
Image Compression Best, Fine, Normal
DCF, DPOF (Ver1.1) Support Yes
File Format Still Image Exif 2.2 (JPEG)
Movie Movie Format: Quick Time Motion JPEG   Audio: G.711[Monaural]
Shooting Modes Auto, ASCN,  P, S, A, M,Portrait , Panorama, Movie ,Scen(Sport, Children, Indoor, Leaf, Snow, Sunset, 
Fireworks, Glass, Museum, Landscape, Night Landscape, Night Portrait)
Detection Features Face, Smile, Blink      
Red-eye Removal Yes
LCD Display 2.7 inch (230,400 pixels) TFT-LCD   
Auto Adjust Brightness LCD
ISO Sensitivity Auto, ISO 80 / 100 / 200 / 400 / 800 / 1600  / 3200  
AF Method Single AF, Multi-AF (TTL 9-point), Face-Detection, AF Assist Light (On / Off)
Exposure Metering Method Artificial Intelligence AE (Ai AE), Center-weighted Average, Spot (Fixed to center of frame)
Exposure Control Method Program AE (AE-lock available),Aperture prior AE,Shutter Prior AE
Exposure Compensation ± 2 EV in 1/3 Step increments
Shutter Speed 4 ~ 1/2000 seconds (Manual: 30 seconds)
Continuous Shooting Approx. 1.39 fps (Large / Best Mode)
Playback Modes Single Photo, Index (4 / 9 / 16 thumbnails), Slide Show, Movie (Slow-Motion possible)
Zoom (Approx. 2x~ 8x), Audio, Histogram Display  
White Balance Control Auto (AWB), Daylight, Cloudy, Fluorescent, CWF, Incandescent, Manual
Internal Flash (Shooting Range) Auto, Red-Eye Reduction, Forced Flash, No Flash, Slow Synchro, Red-Eye Reduction + Slow Synchro
Gno. 7.5 (ISO 100)
Shooting Range: (Wide) Approx. 23.6 in. ~ 275.59 in. / Approx. 0.3 m ~ 7 m
(Tele )  Approx. 23.6 in. ~ 157.48 in. / Approx. 1.2 m ~4 m (ISO 800)
Recording Media Internal memory (Approx. 18MB)
SD Card / SDHC Card (Up to 16 GB support)
Other Features PictBridge, ExifPrint Support, Multi-language Support (26 languages)
Jacks USB2.0 / AV-OUT (Integrated Proprietary Connector)
Power 4xAA Alkaline Battery, 4xAA NiMH Battery [Not Included]
Shooting Capability (Battery Performance) Approx. 300 shots for AA Alkaline Batteries (based on CIPA Standards)
Approx. 500 shots for AA NiMH Batteries (based on CIPA Standards)
(NiMH Battery: 2500mAh / pcs) [Not Included] 
Operation Environment Temperature: 32 ~ 104 F / 0 ~ 40℃, Humidity: 0 ~ 90% 
Dimensions (W x H x D) 4.02in x 2.87in x 2.68in /102mm x 73mm x 68mm (TBD)
Mass Approx. 13.4oz / 380g (TBD)
Supplied Accessories 4xAA Alkaline Battery, USB Cable
Shoulder Strap, CD-ROM, Manual
Quick Start Guide, Feature Guide,Warranty Card

E1486TW Specification

Effective Image Sensor Pixels 14.1 Megapixels
Image Sensor 14.2 Megapixels [ 1/2.3" Charge Coupled Device (CCD) ]
Lens Focal Length F = 5.1 mm (Wide) — 40.8 mm (Tele)
[ 35mm film equivalent ] [ 28 mm (Wide) — 224 mm (Tele) ]
F number f / 3.3 (Wide) — f / 5.8 (Tele)
Lens Construction 12 elements in 8 groups
Optical Zoom 8x
Focusing Range Normal: (Wide) 23.6 in. ~ ∞ / 60 cm ~ ∞ , (Tele) 39.4 in. ~ ∞ / 100 cm ~ ∞
Macro: (Wide) 2.0 in. ~ 39.4 in. / 5 cm ~ 100 cm, (Tele) 39.4 in. ~ ∞ / 100 cm ~ ∞
Anti-Handshake Optical Image Stabilization
Digital Zoom 6x Digital Zoom (Combined Zoom: 48x)
Number of Recording PixelsStill Image14MP: 4320×3240, (3:2) 12MP: 4320×2880, (16:9) 10MP:4320×2430
8MP: 3264×2448 , 5MP: 2592×1944, 3MP: 2048×1536, 2MP: 1920×1080, 0.3MP: 640×480
Movie 1280×720 pixels: 30 fps / 15 fps, 640×480 pixels: 30 fps / 15 fps, 320×240 pixels: 30 fps / 15 fps
Image CompressionBest, Fine, Normal
DCF, DPOF (Ver1.1) SupportYes
File Format Still Image Exif 2.2 (JPEG)
Movie Movie Format: MPEG-4, Audio: mp2
Audio WAVE [Monaural] (Max 60 seconds)
Shooting Modes Auto, Manual, ASCN, Portrait, Scene (Sport, Landscape, Children, Indoor, Leaf
Snow, Sunset, Fireworks, Glass, Museum, Night Landscape, Night Portrait), Panorama, Movie
Detection Features Face, Smile, Blink
Red-eye Removal Yes
LCD Display 3.0 inch (307,200 pixels) TFT- LCD (Touch Panel)
Auto Adjust Brightness LCD
ISO Sensitivity Auto, ISO 80 / 100 / 200 / 400 / 800 / 1600 / 3200
AF Method Single AF, Multi-AF (TTL 9-point), Face-Detection+AE, AF Assist Light (On / Off)
Exposure Metering Method Artificial Intelligence AE (Ai AE), Center-weighted Average, Spot (Fixed to center of frame)
Exposure Control Method Program AE (AE-lock available)
Exposure Compensation ± 2 EV in 1/3 Step increments
Shutter Speed 4 ~ 1/2000 seconds (Manual: 30 seconds)
Continuous Shooting Approx. 1.39 fps (Large / Fine Mode)
Playback Modes Single Photo, Index (4 / 9 / 16 thumbnails), Slide Show, Movie (Slow-Motion possible)
Zoom (Approx. 2x ~ 8x), Audio, Histogram Display
White Balance ControlAuto (AWB), Daylight, Cloudy, Fluorescent, Fluorescent CWF, Incandescent, Manual
Internal Flash (Shooting Range)Auto, Red-Eye Reduction, Forced Flash, No Flash, Slow Synchro, Red-Eye Reduction + Slow Synchro
Gno. 6.3 (ISO 100) D=1.5m
Shooting Range: (Wide) Approx. 11.8 in. ~ 212.6 in. / 0.3 m ~ 5.4 m
(Tele) Approx. 11.8 in. ~ 122.0 in. / 0.3 m ~ 3.1 m (ISO 800)
Recording Media Internal Memory: 18 MB
SD Card / SDHC Card (Up to 16 GB support)
Other Features PictBridge, ExifPrint Support, Multi-language Support (26 Languages)
Jacks USB2.0 / AV-OUT (Integrated Proprietary Connector), HD OUT
Power Rechargeable Lithium-ion Battery GB-10 (D016 ), 3.7V 700mAh
Shooting Capability (Battery Performance) Approx. 160 shots (based on CIPA Standards)
Operation Environment Temperature: 32 ~ 104 F / 0 ~ 40℃, Humidity: 0 ~ 90%
Dimensions (W x H x D) 3.9 in. × 2.3 in. × 0.8in. ~ 1.0 in. / 98.3 mm × 56.8 mm × 19.8 mm ~ 24.7 mm
Mass Approx. 4.8 oz. / 135 g (Body only)
Supplied Accessories Rechargeable Lithium-ion Battery, Battery Charger, USB Cable
AV Cable, Wrist Strap, CD-ROM, Manual
Quick Start Guide, Feature Guide, Warranty Card
 
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