Elegant design, extra features and a constant stream of inspiring content
LONDON, 02 June, 2010 British Journal of Photography went live with its redesigned website this morning, introducing a brilliant new look that better complements the print magazine’s move to a high-quality monthly format.
In addition to introducing an elegant new design that gives primacy to images, the site has added many extra features, including slideshows and video, plus new sections such as Gear and Daily. BJP’s ever popular blog, 1854, has also been integrated into the redesign.
The new site was put together by BJP’s editors and the award-winning web team at Incisive Media, working alongside Shristi Softech in India, with design input from Mind Orchard in Brighton. The launch coincides with the publication of BJP’s June issue, which focuses on the convergence of still and motion capture, and follows three months after the print magazine switched from weekly to monthly format.
“Going monthly has been a massive success, resulting in a huge increase to our readership, and we are very optimistic that we can welcome many more people to our new look website,” says BJP editor Simon Bainbridge. “We genuinely have something different to offer with our focus on creativity, authoritative reviews and investigative approach to reporting.
“Whereas the staff on most other photography magazines work across more than one title, our team of editors are dedicated fulltime to BJP, and we bring the same exacting standards and enthusiasm to our online content as we do to our print version. So, while many sites simply cut-and-paste press releases, we have been at the forefront in campaigning on issues like the Digital Economy Bill and Section 44 of the Terrorism Act.
“We will be adding extra unique daily content to the site from now on, including Q&As with photographers as well as slideshows previewing shows and festivals, along with video. Visitors also have access to our archive content, which we are adding to with newly uploaded content each day. For the launch, we’ve made everything available to see, but in the future we will restrict access to the latest content that appears in print to subscribers.”
For more information: www.bjp-online.com
