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18th February 2010
Sony announces six new S-Frame models for 2010

Beautiful, easy-to-use digital photo frames by Sony

See a clearer picture with new S-Frame

Beautiful, easy-to-use digital photo frames by Sony

· TruBlack technology for rich, high-contrast images and low screen reflections (S-Frame X85/X95)
· 2GB internal memory stores up to 4000 images* (X85/X95)
· Generous choice of slideshow, clock and calendar modes
· Personalise your frame with exchangeable coloured bezels (E75, E73)
· Easy picture sort functions

Don’t leave those precious memories stuck inside your camera. Share them in style with this season’s latest collection of digital photo frames from Sony.

Offering a stunning combination of luxurious looks and dazzling picture quality, S-Frame by Sony stands apart from other photo frames.

Six new S-Frame models for 2010 range from the flagship X85 with breathtaking image quality to the value-packed E75 and E73 that make an ideal gift for someone special.

The range-topping S-Frame X85 and X95 team best-in-class picture quality with huge memory capacity and smart, easy to use features. Beautifully styled to flatter any interior, the X85 features a 20.3cm (8”) WVGA 16:10 Clear Photo LCD, with TruBlack screen technology for a sumptuous view of your pictures that’s streets ahead of other photo frames. Unique to Sony, TruBlack technology boosts contrast while reducing screen reflections for rich, deep blacks and sparkling highlights. For an even bigger picture, the S-Frame X95 showcases the benefits of TruBlack technology with a larger 22.9cm (9”) WVGA panel size.

Just slip in your camera’s memory card or connect S-Frame to your computer via USB to load up a lifetime of memories to enjoy while you’re working, entertaining or relaxing. A generous 2GB internal memory inside the S-Frame X85/95 gives storage space for up to 4,000 images* in Album mode. New ‘X’ models are also able to display large image files up to 48 megapixels: this makes them ideal for showing off the highest-resolution images from your DSLR or compact camera.

A smart orientation sensor on the X85/95 – and all S-Frame models –automatically rotates images so they’re always displayed the right way up, whether the frame’s in landscape or portrait position.

As an extra refinement, the X85/95 (and D85) feature an illumimated Sony logo that disappears automatically when the frame is oriented vertically in portrait position. Both X series models also feature an Auto dimmer function that saves power while ensuring comfortable viewing in darker environments.

Whichever S-Frame model you choose, keeping track of the largest photo collection is beautifully simple. Easy-to-use picture sort functions let you browse images by event & date, folder, image orientation or user tags – helping you find that special picture in moments.

Every new model comes supplied with a handy remote for controlling slideshow and other display functions from anywhere in the room.

A great value entry to the beautiful world of S-Frame by Sony, the E75 and E73 come supplied with three interchangeable coloured bezels that make it easy to personalise your photo frame in moment. Pick from a choice of black/red/brown or beige/ moss green/white colourways to co-ordinate with any interior.

The new DPF-D85 and DPF-X85/95 S-Frame digital photo frames by Sony are available from March 2010 and June 2010 respectively. DPF-A73 and DPF-E73 models are available from May 2010.

Key technical specifications:

Model name DPF-X85 DPF-X95 DPF-D85 DPF-E75 DPF-E73 DPF-A73
LCD size 20.3cm (8.0”) 22.9cm (9.0”) 20.3cm (8.0”) 17.8cm (7.0”) 17.8 cm (7.0”) 17.8 cm (7.0”)
Pixels 800x480 800x480 800x480 800x480 480x234 480x234
Resolution / aspect ration WVGA 16:10 WVGA 16:10 WVGA 16:10 WVGA 16:10 WQVGA 16:10 WQVGA 16:10
TruBlack Yes Yes - - - -
Clear Photo LCD Yes Yes Yes Yes - -
Auto orientation sensor YES YES YES YES YES YES
Internal Memory 2GB 2GB 256MB 256MB 128MB 128MB
Storage space / images* 4000 4000 500 500 250 250
Card Slots MS/MS Duo/
SD/SDHC/xD
MS/MS Duo/
SD/SDHC/xD
MS/MS Duo/
SD/SDHC/xD
MS/MS Duo/
SD/SDHC/xD
MS/MS Duo/
SD/SDHC/xD
MS/MS Duo/
SD/SDHC/xD
Compatible format JPEG/RAW JPEG/RAW JPEG/TIFF/ BMP/RAW JPEG/TIFF/ BMP/RAW JPEG/TIFF/ BMP/RAW JPEG/TIFF/ BMP/RAW
Slideshow 10 patterns 10 patterns 10 patterns 10 patterns 8 patterns 8 patterns
Clock & Calendar 17 designs 17 designs 17 designs 15 designs 13 designs 13 designs
Index 3 patterns 3 patterns 3 patterns 3 patterns 2 patterns 2 patterns

* Images saved at 2 megapixel resolution to increase effective storage capacity.

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