Released by Pentax:

Introducing the Optio43WR from PENTAX – the compact digital camera offering resilient convenience

In the Optio43WR, PENTAX has achieved an excellent combination of quality, functionality, and resilience. With a 2.8X zoom lens it provides real freedom of composition, and with 4.0 effective megapixels it achieves truly satisfying clarity. What’s more, it also offers JIS Class 7 waterproof performance, which allows shots to be taken in situations that are off limits to most other compact digital cameras.

Shoot in the rain or snow, by the pool, in the kitchen — with the confidence of clarity, comfort born of design, and the resilience of rubber-protection on each of its four corners.

Major features
2.8X optical zoom lens
It is easy to achieve everything from expansive shots of scenery to tightly composed portraits with the 2.8X optical zoom lens equivalent to a 37-104mm lens in 35mm format.
The zoom lens do not protrude from the body of the camera.
The optical zooming capability can also be combined with 4X digital zoom, enabling a total of 11.2X zooming power with smooth lever operation.

Shoot anywhere, at any time
Rust-resistant metal, proprietary rubber sealants, and additional protection are employed for the surface of the lens.
These factors open up a new world of photographic potential, allowing the user to shoot in the rain, by the pool, on the beach.
Even the microphone employs a specially designed membrane that allows only sound, not moisture, to permeate and the entire camera can even be rinsed under a tap.

Quick start
Once you’ve activated the handy Quick start setting, there’s no need to switch the power on prior to shooting.
Just press the shutter release button and the Optio43WR automatically selects Snap mode, so you’re ready to capture the action whenever an opportunity arises.

Satisfyingly swift response
For full-fledged waterproof performance, a refraction optical unit is employed in the lens.
The zoom lens operates throughout its entire focal range without protruding from the camera body.
The Optio43WR offers the additional benefit of swift response — enabling shooting only 0.9 seconds after the power has been switched on.
When there’s not even time to think about focus, selection of Snap mode ensures sharp results automatically.
The camera also excels in the capture of fast-moving subjects with its release lag of just 0.05 seconds* from one shot to another.
It requiring only a single touch of a standalone button to switch between modes from shooting to playback.
While in the playback mode, just a press of the shutter will take you back to shooting.
* Time taken from the moment when the shutter release is fully depressed following focus lock to the moment the shutter opens, when the flash is switched off.

Movies* with smooth, refined quality — 640 x 480 recording pixels at 30 fps with audio
With a newly developed high-speed CCD and innovative image processing circuitry, the Optio43WR allows you to record movies with images composed of 640 x 480 pixels.
Movie quality is also accelerated with the power of 30fps performance (double the conventional rate)
Movies can be recorded to the capacity of your chosen memory media.
*To record movies at 30fps, an SD card with a high transfer speed is required. Recorded movies can be viewed using ACDSee for PENTAX (on systems with QuickTimeTM installed).

The power of 4.0 effective megapixels
Despite its overall rugged design, the Optio43WR achieves delicate detail with the advantage of 4.0 effective megapixels.
Added with a primary colour filter, it reproduces natural, clear tones regardless of the subject.
The result An obvious increase in overall image quality.

Wide-ranging shooting modes
An array of shooting modes is available on the virtual mode dial on the LCD display for easy access.
Simply select the one most suited to your subject from a choice of 12, then shoot.

1. Program mode
Allows you to take control over a combination of functions at once.
2. Landscape mode
Captures the sheer sense of space in scenic shots while emphasizing the different shades of land and sky.
3. Night scene mode
Provides satisfying results with minimal effort for shots of night scenes.
4. Night scene portrait mode
Allows you to capture detail in low natural light, with a small burst of flash that highlights the foreground subject.
5. Portrait mode
Captures natural looking skin tones for more flattering results when shooting people.
6. Surf
Counters the common problems associated with water that reflects light to provide appropriate exposure throughout the frame.
7. Flower mode
Ideal for capturing the natural detail, colour, and beauty of flowers.
8. Snow
Maintains colour the way you see it and avoids the effects of excess reflection.
9. Fireworks mode
Ideal for capturing the vivid colours and excitement of fireworks.
10. Snap mode
Allows you to capture your subject in an instant with the assurance of automatic pan focusing.
11. Movie
Allows the user to select recording pixels from a choice of 640 x 480, 320 x 240, or 160 x 120.
The user can also take control over frame rate, selecting between 30fps and 15fps at will.
There’s even colour selection which provides a choice of full colour, B&W, and Sepia shooting.
Finally, for the utmost in convenience, all files are stored in MOV format for easy playback on PC.
12. Panorama Assist mode
When scenes are so expansive they simply cannot be captured in a single shot.
However, Panorama Assist allows multiple pictures to be taken horizontally or vertically following the camera’s guidance.
These can then be aligned and combined on a PC using the simple-to-use software provided.

Digital filters add creativity even after shooting
Digital filters can be applied after the shot has been recorded.
Select from an impressive choice of 10 — comprising black and white, sepia, red, pink, purple, blue, green, yellow, soft and brightness.
Select purple to add impact to sunset shades, add brightness to darker shots, or experiment with different filters for a wide range of imaginative results.

Playback message
It is easy to add speech or other sounds to a single recorded still or movie.
It can then be left as a message for someone in your absence.
For easy recognition, there's also a red light that signals there's a message.

Nine image/zoom display
The LCD monitor can show nine recorded images at the same time to speed the search for recorded shots,.
Each image can also be magnified by 8X to allow closer checking for focus and detail.

White balance modes
The Optio43WR offers auto, daylight, shade, tungsten, and fluorescent light settings to ensure appropriate white balance in different situations.
It also has a manual setting that allows you to make the decision yourself or experiment to achieve different results.

Metering options
Simply select from Spot metering, Multi-segment metering, and Centre-weighted metering to achieve the optimal results for the subject at hand.

Sensitivity settings
Light sensitivity can be adjusted to suit your aims or circumstances with a choice ranging from equivalent to ISO50 for minimized noise, to ISO100, 200, and 400 equivalence.

Macro mode
Macro mode allows the user to shoot from as close as 1cm from the subject, filling the frame with small objects such as stamps, for example, when the zoom is at the wide-angle setting.

Multiple continuous shooting
With just a single press of the shutter release, this mode takes four consecutive shots, yet records them as one frame — capturing all the action in just one image.

Customization function
A recorded image be used as the start-up screen or as the screen that accompanies the alarm function.
Background images for the menu screen can also be selected from 6 preset images.
It’s also easy to select from 3 different sounds to accompany start-up, shutter release, and button operation.
You can also record your own favourite sounds for use with the self-timer and alarm functions.

PictBridge compatibility
The Optio43WR supports PictBridge — a new direct-print standard released by the CIPA (Camera and Imaging Products Association). Just connect the Optio43WR via USB to a printer supporting PictBridge to make printouts of recorded images without the need for a PC and utilize other handy direct functions such as resizing, trimming, and digital filters.

Other convenient features
USB mass storage class compatibility
Useful software included (a CD-ROM that features the ACDSee for PENTAX application.)
Built-in auto flash
Handy LCD monitor
Optical viewfinder
Resize function
Trimming
Voice memo function
Histogram display
Alarm with snooze function
Noise reduction function
Settings for sharpness, saturation, and contrast
Exposure compensation
Interval shooting
Convenient self-timer
World time function
DPOF function
Operation in 8 languages
AV (video/audio) output terminal
Various power sources including common AA batteries

Optional accessories
AC adapter kit

www.pentax.co.uk

Optio43WR Specifications

Type	Compact-type digital still camera with built-in zoom lens, autofocus, auto exposure, auto flash and water resistant design (JIS class 7)
Effective Pixels	4.0 megapixels
Sensor	4.23 megapixels (total pixels) 1/2.7 inch interline transfer CCD with a primary colour filter
Colour Depth	10bit
Recorded Pixels	Still 2288 x 1712 pixels, 1600 x 1200 pixels, 1024 x 768 pixels, 640 x 480 pixels Movie 640 x 480, 320 x 240 pixels, 160 x 120 pixels
Sensitivity	Auto, fixed (equivalent to ISO 50, 100, 200, 400)
File Formats	Still JPEG (Exif 2.2), DCF, DPOF, PRINT Image Matching II Movie MOV (Quick Time Motion JPEG Format) 30 fps or 15 fps, with sound
Quality Levels	★★★(Best), ★★(Better), ★(Good)
Storage Media	SD memory card
Lens	PENTAX power zoom 5.7mm-16mm (equivalent to 37mm-104mm in 35mm format) F2.8-F3.9, 10 elements in 7 groups (3 aspherical element)
Digital Zoom	1X - 4X
Focusing System	Type TTL contrast detection autofocus system Manual focus/Infinity-landscape mode available Focusing Areas 5-point autofocus, spot autofocus Focusing Range Autofocus Normal: 0.3m (0.98ft) to infinity Macro: 0.01m (0.033ft) to 0.5m (1.64ft) at 5.7mm (equivalent to 37mm in 35mm format), 0.2m (0.66ft) to 0.5m (1.64ft) at 16mm (equivalent to 104mm in 35mm format) Manual focus 0.01m (0.033ft) to infinity
Exposure Control	Metering System TTL metering: Choice of Multi-segment metering, Centre-weighted metering, Spot metering Exposure Modes Program, Picture mode, Movie, Panorama assist Picture mode Landscape, Night scene, Night scene portrait, Portrait, Surf, Snow, Flower, Firework, Snap Digital Filter During playback mode: Black & White, Sepia, Red, Pink, Purple, Blue, Green, Yellow, Soft, Brightness Exposure Compensation ±2 EV (1/3 steps)
Movie	Shooting time: from approx. 1 sec. to memory card capacity. Colour mode: full colour, sepia, or black and white
Shutter	Programmed AE electronic lens shutter with CCD electronic shutter. Shutter speed Approx. 1/2000 sec. to 4 sec.
Drive Modes	One shot, Continuous, Multiple Continuous, Self-timer, Interval Shooting
Flash	Built-in series-control auto flash Automatic discharge under low lighting condition in auto modes. Flash-on and Flash-off modes. "Red-eye" reduction function also available. Effective Range Approx. 0.1m - 2.9m (0.33ft - 9.5ft) (5.7mm at sensitivity Auto) Approx. 0.5m - 2.1m (1.64ft - 6.9ft) (16mm at sensitivity Auto)
White Balance	Auto, Daylight, Shade, Tungsten light, Fluorescent light, Manual setting
Optical Viewfinder	Actual-image zoom viewfinder
LCD Monitor	1.6 inch, TFT colour LCD (Approx. 85,000 pixels)
Time	World Time Displays the time in 62 cities (28 time zones) Alarm Clock Displays an image with alarm (max. three memory settings). Snooze function available.
Language	English, French, German, Spanish, Italian, Russian, Chinese (Traditional/Simplified), Japanese
PictBridge	Print mode Single image print, All images print, DPOF auto print
Interfaces	AV output terminal, USB terminal, DC input terminal
Video Output	Compatible with NTSC and PAL formats
Power Sources	One Lithium battery CR-V3 (allows approximately 500 shots to be taken*), two AA batteries (lithium, alkaline, nickel and rechargeable Ni-MH) Optional AC adapter also available.
Dimensions	81.5(W) x 76(H) x 30.5(D)mm (3.2 x 3.0 x 1.2 inches) (Excluding protrusions)
Weight	208g ( 7.3 oz.) loaded and ready 160g (5.6 oz.) without battery and SD memory card

*According to the result of in-house testing (with the LCD monitor on and flash used for 50% of the shot)