Powerful Organiser and Smart Technology Take Photo and Video Editing to New Heights
London — Sept. 23, 2009 — Adobe Systems Incorporated today announced Adobe® Photoshop® Elements 8 & Adobe Premiere® Elements 8 for Windows®, the highly anticipated new versions of the No. 1 selling consumer photo- and video-editing software*. Available as standalone products or as a single retail package, the bundle offers the most complete photo and video solution by seamlessly integrating two powerful, yet easy-to-use, products. With this landmark release, Adobe equips users with a completely enhanced Organiser, which serves as a feature-rich media hub for both photos and videos. From the Organiser, consumers can launch directly into Photoshop Elements 8 to create extraordinary photos or Premiere Elements 8 to effortlessly make incredible movies with new, automated features.
“We want our customers to feel confident that they can achieve professional results with their photos and videos, without having to do any of the heavy lifting,” said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. “With this new release of Photoshop Elements and Premiere Elements we’ve incorporated smart tools with built-in intelligence that automatically analyse photos and recognise people, track motion in video for the easy addition of special effects and perform editing magic in just a few simple clicks. We pushed the limits of our software, so that anyone can create impressive digital memories and have fun in the process.”
Common Organiser Unites Two Powerful Photo-and Video-Editing Solutions
With this new release, Adobe introduces an enhanced Organiser where users can now conveniently manage all their digital memories in one location, simplifying time-consuming tasks such as tagging and searching. The new Auto-Analyser automatically analyses and tags the most interesting and highest-quality photos and video footage, and People Recognition intelligently identifies people in photos. With new full-screen previews, users can display their photos and video clips in slideshow mode directly in the Organiser and make quick edits to photos or tag video footage while viewing them. In addition, users can now synch all their media on multiple computers automatically.
Intelligent Technology Increases Fun Factor for Photo Creations
Adobe Photoshop Elements 8 gives users access to advanced technology that is extremely easy to use. With Adobe Photomerge® Exposure, you can create a perfectly lit photo that shows every detail by combining multiple shots of the same scene – with or without a flash – in just a few simple clicks. The new Recompose feature leverages Adobe Photoshop CS4 technology to provide a drag and drop way to resize photos without distorting key subjects. Quick Fix previews display a series of automatically adjusted photos and allow users to personally select the shot with the colour, contrast and lighting that looks best to them.
Automation Fixes Video Clips and Provides Greater Creative Control
Adobe Premiere Elements 8 offers new automatic options that make it effortless to transform video clips into professional-looking movies. Users can let the software do the hard work with Smart options, which instantly fix shaky footage and colour and lighting problems, identify and trim away all unwanted footage, and intelligently balance audio elements. Exciting new motion-tracking capabilities further allow consumers to easily add graphics, text and effects that follow subjects in scenes.
Pricing and Availability
Adobe Photoshop Elements 8 & Adobe Premiere Elements 8 software for Windows is available now at www.adobe.com/uk/, and will be available soon at retail outlets such as Amazon.com, Costco.com, Best Buy, Office Depot and Office Max. The bundle is available for £99.29 ex-VAT. Both Photoshop Elements 8 and Premiere Elements 8 software for Windows are available separately for £65.93 ex-VAT. Photoshop Elements 8 for Mac® also will be available for £65.93 ex-VAT in October 2009 (See separate press release).
Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at www.adobe.com/uk/products/psprelements/. For free training videos on Photoshop Elements and Premiere Elements, visit Adobe TV at tv.adobe.com.
* Source: The NPD Group/Retail Tracking Service (April 2002 to March 2009) based on units sold (North America only).
* Source Premiere Elements: The NPD Group/Retail Tracking Service (January 2007 to March 2009) based on units sold in the Video and Photo Editing Categories. Combined units sold for Premiere Elements and Photoshop Elements & Premiere Elements bundle (North America only).
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