Release Issued by Samsung:
Samsung Announces Ultra Slim Digital Compact with Stunning Stainless Steel Body.
7 January 2009 – Samsung, leaders in innovation and digital imaging, is pleased to announce the launch of the 14mm ultra slim ST50. The stainless steel ST50 combines innovative technology and user-friendly features to deliver optimum image quality in a streamlined, stylish package.
Smart Scene Recognition
The 12 mega pixel ST50 features a 2.7” QVGA (230K) TFT LCD screen and Samsung's new "Smart Scene Recognition" technology. "Smart Scene Recognition" has 11 optimized picture pre-settings such as Portrait, Night portrait, Macro, Macro Colour, helping people take the perfect shot regardless of the conditions. You can also use these settings when sorting through your photos - making it quick and easy to find all the portrait, outdoor or macro images you've taken.
Digital Image Stabilization/Self Portrait & Angle Guide
The ST50 offers Digital Image Stabilization helping you get great sharp images without blurring. A highly sensitive ISO 3200 and Samsung’s Self Portrait & Angle Guide are included within the ultra slim ST50 alongside a host of other advanced features. The Angle/Composition Guide means you no longer need to rely on the technological capabilities of strangers for those perfect holiday snaps. When you use the setting, the camera takes a ghost picture of your desired shot and displays a template when you pass the camera over to someone else - ensuring they always take the picture you want them to take once you’re in it.
Face Recognition
“Face Detection” locates the subject’s face within the frame and automatically adjusts auto focus and auto exposure to ensure better composition and image quality for portraits; in “Blink Detection Mode” the camera will take a series of shots when closed eyes are detected so everyone is captured with their eyes open; in “Smile Mode” a picture is automatically taken when smiles are detected and, in "Beauty Shot" mode, facial skin is retouched for a brighter and smoother skin tone.
Digital Contents Management
The ST50 features a new Digital Contents Management system (DCM); a contents management program within the camera itself that significantly reduces the time it takes to find a photo - so it's quick and easy to store and manage your picture collection. The clever navigation program automatically organizes your shots based on the date they were taken, their contents, colour or themes.
"Samsung is delighted to strengthen its range of compact cameras with the launch of the sophisticated ST50. Our cameras set the benchmark for quality and innovation and with the launch of the ST50 all photographers will enjoy taking high quality images" said Steve Mitchell, General Manager Marketing, Samsung Digital Imaging Division.
The ST50, priced at £179 (TBC), is available in mid grey, arty red and blue black. All colours will be available from leading high street and online retailers from March 2009. Samsung Cameras include a two year warranty. Customers requiring further information should visit samsungcamera.co.uk
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