Release Issued by Leica:
EVOLUTION OF LEICA DIGITAL COMPACT CAMERAS, INCLUDING
“SON OF M8”
LEICA D-LUX 4
A new fast lens, full 24mm wide angle, a hot-shoe and a range of accessories – just
some of the features that justify this camera’s claim to be the “Son of M8”.
At full f / 2.0 aperture, the LEICA D-LUX 4 lens brings more creative possibilities with low
light and depth of field into the sphere of compact photography. Equivalent to 24 to 60
mm in 35 mm format, the lens even provides an f / 2.8 aperture at full zoom. The lens
design consists of eight elements, of which four are aspherical. These are matched
individually to the camera sensor, working in harmony with the electronics and software
to produce stunningly brilliant pictures in true to life colours. The 1 / 1.63” sensor offering
10.1 mega pixel resolution is unusually large for this class of camera. This sensor size
enables the camera to retain the full 24 mm wide angle.
At 24 mm wide angle (35 mm format equivalent) the LEICA D-LUX 4 photographer is able
to shoot wider travel and reportage photography, which is currently in vogue.
Leica Camera AG has developed its own unique colour matching, contrast and picture
definition profile which produces digital picture characteristics complimentary to Leica M
film photography. Data recording can be in Fine, Standard, RAW or combinations. The
LEICA D-LUX 4 is also prepared for photos in HDTV format with a HD port for TV
connection.
The hot-shoe allows a 24 mm viewfinder accessory option and combined with an
optional stylish leather “ever ready” style classic strapped case; this black camera
definitely looks the part. Focus, shutter speed, stops and exposure override can all be set
manually for real enthusiast appeal. A wide range of accessories will be launched to
create a system camera experience.
“With the add-on accessories, the high speed optics and an intelligent operation
concept, the LEICA D-LUX 4 is a real little system camera whose performance profile can
definitely hold its own in comparison with DSLR” says Stefan Trippe, Vice President
Production and Engineering at Leica Camera AG.
Available from October 2008, the LEICA D-LUX 4 is £590 (inc VAT) SRP
Full
technical details of all new Leica digital compact cameras can be found on
www.leica-camera.co.uk
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LEICA C-LUX 3
An ultra fashionable, slim-line metal camera, the LECIA C-LUX 3, combined with its
optional colour co-ordinated cases, just oozes style. Maybe it is the sexiest camera in
the world?
Not only does the LEICA C-LUX 3 look great but it allows for carefree high quality
photography. The operation and function design concentrate on the real essentials.
Owners can now capture more of those all-decisive moments via innovative auto
functions. This camera is about spontaneity, where users are not distracted by
elaborate menus.
But, as you would expect from Leica, substance has not been forsaken merely for
style. Compared to its predecessor there is a wider 25 mm “space grabbing” initial
focal length, and a longer zoom up to 125 mm (both 35 mm format). With a very
creditable f / 2.8 starting aperture and a 10 mega pixel sensor, this camera can really
hold its own. In addition, Leica Camera AG has developed its own unique colour
matching, contrast and picture definition profile which produces digital picture
characteristics complimentary to Leica M film photography.
On auto, the camera combines many individual functions including O.I.S. image
stabilization and improvement face recognition whereby focus and exposure values
are automatically adjusted to the faces in the picture. With no preparation, a “grab
shot” which was previously technically challenging, can now produce sharp, exposure
compensated, images of people’s faces within a scene.
Available in black or white from October 2008, the LEICA C-LUX 3 is £420 (inc VAT) SRP
Full
technical details of all new Leica digital compact cameras can be found on
www.leica-camera.co.uk
