The Fujifilm A850 is the new addition to Fujifilm's A-Team

Announcement Date: 22 May 2008

Fujifilm is pleased to announce the launch of the new Fujifilm A850. The stylish new camera joins the existing Fujifilm A920 and A900 in offering high-end technology to every-day users who want pofint-and-shot simplicity at an affordable price point, but are not prepared to compromise on image quality. The Fujifilm A850 features a sharp Fujinon 3x optical zoom lens, an 8 Megapixel CCD sensor and ISO 800 sensitivity at full resolution.

The Fujifilm A850 features Image Intelligence processing combined with a 3x Fujinon lens to deliver images of unrivalled quality. Fujifilm has employed decades of imaging know-how to ensure that each image, no matter how challenging the shooting conditions, is optimised for colour, tone, exposure and colour balance. This makes the Fujifilm A850 the perfect camera for beginners, because the combination of a sharp lens and cutting-edge image processing means that quality images, without overdue effort, will be produced time after time. Despite its modest credentials, Fujifilm employs its Picture Stabilisation (usually found on higher-priced models) to ensure that image blurring, caused by subject movement or camera shake, is kept to an absolute minimum.

In addition to this, the Fujifilm A850 offers handy features such as selectable scene modes and movie recording with sound, for versatility and ease of use.

An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions.

The 14 selectable scene modes simplify shooting even further. With options including Beach, Snow, Sports and even Museum mode, users can be creative with their picture taking, regardless of the situation or their experience behind the lens.

The Fujifilm A850 features 24MB of internal memory, which is a great fallback storage option, so users can continue to shoot and save pictures even when the media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

Lastly, looks are everything for modern electronic products. Consumers demand elegant styling, beautiful curves, and simple ergonomics. They demand a product to be proud of. The Fujifilm A850 does not disappoint in any respect. It has the feel of a high-end camera, with a sculpted grip and metallic finish, and mimics models sold for more than twice the price.

Fujifilm has designed three key features into this model: excellent image quality, simple operation and amazingly good looks. The Fujifilm A850 is likely to be the hit camera for this summer's key selling season.

Fujifilm A850 features at a glance:

• 8.1 Megapixels
• 3x optical zoom
• 2.5-inch LCD monitor
• Selectable sensitivity up to ISO 800
• 24MB internal memory permits shooting without a media card
• Power source 2x AA-size alkaline (included),2x AA-size Ni-MH (optional) and AC Power Adapter AC-3V (optional)
• Movie mode, 30 frames/ second with monaural sound
• Picture stabilization
• 14 selectable scene positions

Availability & pricing
The Fujifilm A850 will be available from retailers from July. Pricing will be announced nearer to the date of the launch.*

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*Specifications subject to change
*1 Number of effective pixels: The number pixels on the image sensor which receive input light through the optical lens, and which are effectively reflected in the final output date of the still image.
*2 Please see the Fujifilm website to check memory card compatibility.
*3 Exif. 2.2 is a newly revised digital camera file format that contains a variety of shooting information for optimal printing.