Release Issued by Ilford:
Printer Compatibility, Image Enhancement and Consistently Stunning Results at the Click of a Button
Marly, Switzerland, 16 April, 2008 – Following the successful launch of its Inkjet Photo Paper Range last year, ILFORD is fast becoming the obvious choice for consumers looking for a reliable and user friendly printing solution.
Today ILFORD offers over 145 free profiles that have been specifically developed for the Premium Plus and Premium Photo product lines, both part of the ILFORD Inkjet Photo Paper Range. Using standard printer drivers does give exceptional results, however, ICC profiles - unique files which optimise your printer and OEM ink to obtain the finest quality prints - enable amateur photographers to obtain a more striking and professional look. The end-user simply selects the printer and the media they are using and then downloads the profile from the ILFORD website, www.ilford.com
In the last two months alone, 1 profile has been downloaded for every 10 packs purchased as opposed to 1 profile for every 22 packs bought at the time of the consumer range launch. Each ICC profile is built by in-house specialists at ILFORD who have dedicated their time to creating a user friendly solution.
“ILFORD is dedicated to developing premium digital imaging technology for photographers, whether they are enthusiastic amateurs or ‘happy snappers’,” said Andrew Stewart, Sales and Marketing Director, ILFORD Imaging Switzerland GmbH. “We are delighted at the feedback we’ve been getting from the public. The increasing number of users downloading our profiles further proves that more and more people are turning to home printing. In addition, sales results show that customers are making a conscious decision to buy ILFORD products as they associate our name with quality and experience,” he concluded.
The profiles are easy to use and the clear, step-by-step instructions available on the ILFORD website have helped to gain customer confidence. Furthermore, as new printers come to market, corresponding profiles are created and added to the site enabling users to get the best from their images.
The ILFORD Inkjet Photo Paper range offers free ICC profiles for the Premium Plus and Premium Photo ranges. Both product lines are available in the UK through JP Distribution.
** The ILFORD Black and White Photo business, including the UK Manufacturing facility, was acquired by HARMAN technology Limited. Trading as ILFORD Photo, HARMAN is licensed to use the ILFORD brand in association with traditional Black and White silver halide products only.
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