Nikon announces new COOLPIX S52 and S52c

London | UK  

S52
RRP £: exclusive
RRP €:exclusive
Colours: Silver, Plum Black
Available from: 25th April 2008 (exclusive)

S52c
RRP £: 229.99
RRP €:343.00
Colours: Plum Black
Available from: 16th May 2008

Nikon UK is pleased to announce the introduction of the COOLPIX S52c and S52 compact consumer cameras, adding to its current Spring / Summer line up.

Both the COOLPIX S52c and S52 cameras offer high-quality wave-surface design and a range of creative features that allow users to develop their photographic skills.

Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S52c and S52 are engineered to realise optimum performance and maximum image quality.

A powerful 9.0 effective megapixel image capability ensures sharp resolution for outstanding photos. Equipped with a high-performance digital image processing engine and a built-in “right-angle” optical lens shift VR (Vibration Reduction) 3x Zoom-NIKKOR lens, these new models produce images bursting with sharp detail and vivid colour. For even more image clarity, high sensitivity up to ISO 3200 allows for increased flexibility when shooting fast moving subjects or in low light conditions.

Experience the fun and freedom of built-in Wi-Fi support (COOLPIX S52c only) and my Picturetown*1, Nikon’s exclusive image storage and sharing site. Upload, categorise and share photos directly from the camera to my Picturetown and explore the potential of “anytime, anywhere” access. The my Picturetown service offers the Picture Bank function for easy storage as well as Picture Mail, which automatically sends an email notification to your friends.

The COOLPIX S52c and S52 allow users to compose and view shots with ease, thanks to their 3.0-inch LCD monitors, which displays bright and large images. Users can also explore the Pictmotion function and take the enjoyment of sharing one step further by creatively combining movies and photos with music and alternative visual styles.

In addition to these advanced features, the COOLPIX S52c and S52 exude elegance with their wave-surface designs. Featuring smooth curves and a metallic finish with colour clear coating for an attractive luster, the COOLPIX S52c and S52 seamlessly combine high-performance and sleek design. The COOLPIX S52c is available in Plum Black*2, while the COOLPIX S52 is available in Silver and Plum Black *2.

*1 my Picturetown services vary according to region.
*2 Colour availability may vary according to region.
Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX S52c/S52 Feature Highlights
  Optical lens shift VR image stabilisation
The COOLPIX S52c and S52 both feature an especially compact built-in “right-angle” optical VR 3x Zoom-NIKKOR lens. Offering a 38-114mm range (35mm format equivalent), it not only delivers great compositional freedom, but also overcomes the effects of camera shake to produce clearer, sharper images.

ISO 3200 capability for extended shooting range
Extended light sensitivity of up to ISO 3200 allows users to capture fast moving subjects or shots in lower lighting conditions with impressive clarity. Also available is AUTO ISO control, which automatically selects the optimal sensitivity for the shot across a range between ISO 100 and 800 and up to ISO 2000 in High-Sensitivity mode.

my Picturetown for image storage and wireless sharing (COOLPIX S52c only)
The Picture Mail button makes it easy to send shots directly from the camera to Nikon’s my Picturetown server, allowing instant sharing to friends anywhere. Utilise Picture Bank to upload and save pictures onto my Picturetown’s secure server.

Expansive 3.0-inch LCD monitor for quality viewing and menu operation
A high-contrast, large 3.0-inch LCD monitor offers excellent satisfaction in handling, shooting and viewing, even out in daylight. The monitor features 230k-dots of high resolution, a wide vertical and horizontal viewing angle of 170 degrees, anti-reflection coating implementing sophisticated finishing technology and an acrylic panel that prevents scratches and fingerprints.

Nikon COOLPIX S52c/S52 Other Features
  •Three Unique Nikon Image Innovations - Face-priority AF, In-Camera Red-Eye Fix, and D-Lighting
• Light weight with highly compact dimensions
• Macro shooting from as close as 4 cm (1.6 in.)
• 4x digital zoom extends compositional freedom
• Improved menu interface, available in a choice of 23 languages
• Time zone function for easy setting of multiple locations
• Approx. 38 MB of internal memory
• SDHC card compatibility
• USB connectivity
• PictBridge compatibility

Effective pixel
9.0 million
Image sensor
1/2.5-in. CCD; total pixels: approx. 9.30 millions
Lens
3x Zoom- NIKKOR; 6.3-18.9mm (35mm [135] format picture angle: 38-114mm); f/3.3-4.2; 12 elements in 9 groups; Digital zoom: up to 4x (35mm [135] format picture angle: 456mm)
Focus range (from lens)
30cm (1 ft.) to infinity (∞), Macro close-up mode: 4cm (1.6 in.) to infinity (∞)
Monitor
3.0-in., 230k-dot, wide viewing angle TFT LCD with anti-reflection coating
Storage media
Internal memory (approx. 38 MB), SD memory cards
Image size (pixels)
3456 x 2592 (High: 3456/Normal: 3456), 2592 x 1944 (Normal: 2592), 2048 x 1536 (Normal: 2048), 1024 x 768 (PC: 1024), 640 x 480 (TV: 640)
Vibration Reduction (VR)
Optical lens shift VR
ISO sensitivity
ISO 100, 200, 400, 800, 1600, 3200, Auto (auto gain ISO 100-800), High-Sensitivity mode (ISO 100-2000)
Interface
S52c: Hi-Speed USB, IEEE 802.11b/g,
S52: Hi-Speed USB
Power sources
Rechargeable Li-ion Battery EN-EL8 (supplied), AC Adapter EH-63 (S52c: supplied, S52: optional)
Battery life
Approx. 200 shots with EN-EL8 battery (based on CIPA standard)
Dimensions (WxHxD)
S52c: Approx. 97.5 x 59 x 21 mm (3.8 x 2.3 x 0.8 in.) excluding projections
S52: Approx. 93 x 59 x 21 mm (3.6 x 2.3 x 0.8 in.) excluding projections
Weight
Approx. 125 g (4.4 oz.) without battery and SD memory card
Supplied accessories*
Rechargeable Li-ion Battery EN-EL8, AC Adapter EH-63, USB Cable UC-E13, AV Cable EG-CP15, Strap AN-CP14 or AN-CP19, Software Suite CD-ROM
Optional accessories
AC Adapter EH-63, Battery Charger MH-62
* Supplied accessories may differ by country or area.
System Requirements
OS
Macintosh: Mac OS X version 10.3.9, 10.4.x
Windows: Windows Vista (32bit), Windows XP Home Edition/Professional pre-installed models
Note: CD-ROM drive required for installation. Only built-in USB ports are supported