NowThen: Your Life, Uncut
New mobile phone service captures the pulse of your life in pictures, lets you snap, share and store free of charge
- Mobile blogging phenomenon takes a new twist
- Share every photo you ever take instantly from your mobile phone
- Store your life in pictures in an online diary
- One picture message sent to 100s of friends in your network for free
London, 4 March 2008 - NowThen, a free service which enables you to instantly share and store every picture you ever take on your mobile phone, launches today. Adding a new twist to the mobile blogging phenomenon, NowThen lets you capture the raw, uncut moments of your life in an online journal, and keeps your friends and family updated with messages sent directly to their mobile phones.
Share your life in pictures
The world is currently witnessing the explosion of social networking, a phenomenon that has paved the way for a new breed of online networkers who want to share their lives with a community - from close friends and family, to complete strangers. NowThen makes it easy to capture your life in pictures and share it instantly with whomever you choose. Simply send a photo and a short caption directly from your camera phone, to as many people as you wish, for the price of a single MMS. Alternatively, you can upload images directly from your PC. Either way, with a few clicks of a button, NowThen will store your pictures in your own personal profile, and share them with friends and family, or internationally across the whole NowThen community.
NowThen combines the accessibility of camera phones with the addictiveness of instantaneous mobile blogging - it encourages people to share experiences immediately, whether it's the celebrity spot on the King's Road, the latest Banksy graffiti in Peckham, or the trainers you have been after for months spotted in a shop window. NowThen stores these moments and lets your friends see the world through your eyes - a shared thought, joke or experience - all captured in an instant.
Erin Laye, Web Creative Manager, NowThen, comments: "Pictures are a universal language, they communicate a thousand words in the blink of an eye - and that's what NowThen is all about. While a digital camera allows you to compose and plan your shot, a camera phone is always on-hand to quickly snap those off-the-cuff moments that say more about you as a person. NowThen has opened up a forum for all the weird and wonderful moments that are happening across the world."
Over 2,000 people have signed up and are actively using the site. Whether it's someone asking for help with a changing room dilemma or sharing photos of a cloud resembling Elvis - ordinary consumers have helped test and shape the NowThen concept. As camera phone ownership has soared to 75% of the population, more and more Britons can now curate their lives as they happens for free M:Metrics, 2007.
To use NowThen today just visit www.NowThen.com or text your desired username to +44 (0)7983 111 222 and start capturing and sharing your life in pictures.
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