Release Issued by Kodak:

Kodak Showcases Innovative and Flexible Solutions to Help Retailers Grow Earnings and Drive In-Store Traffic

Including the New KODAK Adaptive Picture Exchange, which Enables Immediate Delivery of Customised Photo Products and Reduces Inventory Management

London, January 31, 2008 – At the Photo Marketing Association Show (PMA), Eastman Kodak Company has emphasised its commitment to the success of its retail partners by expanding its portfolio of proven, modular and adaptive solutions. At the core of these solutions is the new KODAK Adaptive Picture Exchange/APEX, the company’s new, behind-the-counter thermal dry lab solution.

The APEX system provides retailers with unprecedented ease-of-use, flexibility and scalability, enabling them to produce profitable, high-quality photo products while minimising cost and complexity. APEX is the world’s first retail system to combine ribbon optimisation and dual finish features to cost effectively allow a broad range of print sizes and finishes from a single media SKU.

The system’s flexibility makes it perfect for retailers of any size, and allows them to leverage existing assets and expand into new technologies as business needs dictate.

“Consumers are looking for more ways to enjoy their stories. This challenges retailers to make smart, flexible technology investments that will enable them to meet those needs, today and in the future,” said Carolyn Walsh, Product Sales Director, Consumer Digital Group, Eastman Kodak Company. “APEX is just one example of how Kodak offers retailers adaptable solutions that let them take advantage of the current equipment investments, while setting the foundation for future expansion.”

ALL NEW ADAPTIVE PICTURE EXCHANGE
APEX, available early Q2, 2008, is a totally new design in dry lab systems, designed to meet the evolving needs of retailers of any size in any channel. Retailers can connect current KODAK Order Stations (up to 13) to APEX to fulfill consumers’ standard print orders, and can also tap into the system’s ability to accept, manage and produce premium product orders like posters, single and double-sided photo books, calendars, collages, greeting cards, and KODAK Picture Movie DVDs, the only solution of its kind made right in the store.

COMPLEMENT TO BROADER KODAK PORTFOLIO
APEX represents one of the many ways Kodak provides solutions that balance retailers’ desire to provide their customers with a wide array of popular and profitable photo products while also working within their budget and space limitations. Other products and services introduced by Kodak at PMA include:

• ·New KODAK DL2100 Duplex Printer: This new on-site electro-photographic printer, optimised for use with the new APEX system, KODAK Picture Kiosk G4s and future kiosk models, creates 2-sided calendars, photo books and greeting cards and can provide retailer payback in less than a year. The printer handles card stocks and paper, up to 8-1/2 x 11 inch (and A4), folded 5x7 inch greeting cards and is capable of printing up to 13 duplex pages per minute in full colour with exceptionally high quality levels. (Available Summer 2008)
• ·KODAK Rapid Print Scanner: The new Rapid Print Scanner allows consumers to quickly and easily scan and archive their old photographs, right from the KODAK Picture Kiosk. The scanner can handle photographs ranging from wallet-size up to 8x12 and scan up to 30, 4x6 images per minute. Once the images are scanned, consumers can choose to put them on a KODAK Shoebox CD for archiving or immediately create photo specialty items, such as KODAK Picture Movie DVDs, photo books, collages and calendars. By offering this service, retailers introduce consumers to new, exciting ways for them to use their old photographs to tell their stories. (Available Summer 2008)
• ·New KODAK Picture Kiosk G4X Order Station: Kodak’s new Picture Kiosk G4X enables retailers to better leverage innovative new offerings from Kodak through a faster, powerful integrated combination of dual core processor and additional RAM & hard disk memory. This high-performance kiosk will reduce wait time and increase consumer satisfaction with its rapid image loading and overall speed from start-to-finish. With the KODAK Picture Kiosk G4X and accessory DVD burner, consumers can create a Picture Movie DVD in as little as 5 minutes – making it the industry’s only true instant solution that brings digital images to life easily and with original artist music. (Available Q2, 2008)
• ·KODAK NEXPRESS M700 Digital Colour Press: The latest offering from NEXPRESS provides an affordable, mid-volume press that offers print providers higher overall image quality, higher productivity, higher operational efficiency, with a focus on protecting and preserving memories and keepsakes. The NEXPRESS 700 uses operator-replaceable components (ORC), which enable a high level of self-serviceability for operators to manage image quality, optimise uptime, and control costs. (Available now)
• ·KODAK ULTRA MAX Colour Film: A new emulsion for all of Kodak’s ULTRA MAX 400 and 800 speed films and single use camera products, boasts brighter colours and enables retailers to offer consumers relevant products to complement their digital picture taking experience. (Available Q1, 2008)
• ·KODAK EASYSHARE Z1012 IS Digital Camera: The new KODAK EASYSHARE Z1012 IS Digital Camera features a robust suite of exclusive features that capture detailed pictures in the most challenging settings, yet its compact body can fit in the palm of your hand. The Z1012 IS, with10-megapixel resolution and 12X optical zoom with optical image stabilisation, is packed with smart features that make great picture taking incredibly simple. (Available from May, £199.99 RRP)

For more information on Kodak retail printing, visit www.kodak.com/go/retailprinting.

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