Release Issued by Phase One:

Phase One and Mamiya Digital Imaging Form Strategic Alliance to Deliver Open Medium Format Digital Camera Systems

Alliance aimed at improving quality and range of product choices for professional photographers

COPENHAGEN, Denmark and TOKYO, Japan —13th Nov., 2007 — Phase One A/S and Mamiya Digital Imaging Co,. Ltd. today announced a strategic alliance to develop innovative, open platform-based medium format digital camera systems and solutions for professional photographers.

The alliance builds on both Mamiya and Phase One’s medium format technology expertise and deep understanding of the uncompromising demands of the modern professional photography market. The agreement includes technology-sharing and intellectual property assets as well as sales and marketing co-operation. The first new camera system will be introduced in the first quarter of 2008.

“Phase One and Mamiya together are committed to equipping photographers with what they need to surpass even their most passionate visions and enjoy the process,” said Henrik Håkonsson, CEO of Phase One. “Phase One is committed to open modular systems thus supporting photographers’ full freedom of choice.”

“With this alliance, Mamiya and Phase One together are ushering in a new chapter for photographers,” said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “As a team, we have access to all the software and hardware competences which are needed to further develop unique digital camera solutions in the coming years, including new feature combinations not in the market today.”

For more information about products, visit the Mamiya homepage on www.mamiya.co.jp

For more information about the products, visit the Phase One web site on www.phaseone.com.

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