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Issued by Epson UK:

EPSON revolutionises the world of photo printing with new UltraChrome Hi-Gloss ink technology

Maximising EPSON’s new UltraChrome Hi-Gloss ink the Stylus Photo R800 provides outstanding quality photographic prints for today’s professional and amateur photographers. 12th November: Announced today, the Stylus Photo R800 sets a new benchmark for A4 photo printers. Its new UltraChrome Hi-Gloss pigment ink enables this premium printer to deliver groundbreaking quality, durability and flexibility in printing for the photographic world. Responding to the rapidly changing needs of the digital photography market, this versatile photo printer has been designed with both amateur and professional photographers in mind. Maximising EPSON’s technological advancements, the Stylus Photo R800 enables the smallest details to be captured with its 1.5pl ink droplet – the smallest ink droplet in the world. This, combined with EPSON’s Variable Sized Droplet Technology and a new MicroPiezo print head, provides outstanding photographic reproduction at fast speeds to satisfy the most demanding photographer. The Stylus Photo R800 cartridges include; cyan, magenta, yellow, matte black, photo black, red, blue and a new gloss optimiser. The addition of red and blue ink ensures that the Stylus Photo R800 offers the widest colour gamut available from an inkjet photo printer – bringing life to sky, seas, sunsets and autumn scenes. The UltraChrome Hi-Gloss pigment ink has also been designed for unsurpassed print permanence in an A4 photo printer, with a lightfastness estimated* at over 80 years for glossy papers and over 100 years on matte medias; a flexibility and durability that truly rivals silver halide. The new EPSON Gloss Optimizer is a fine tuning tool to achieve a totally smooth gloss finish, producing stunning archival prints on premium glossy or semi-gloss papers. The separate matte and photo black ink cartridges automatically ensure the best possible photographic reproduction whether printing on glossy or matte photo papers. “The introduction of the Stylus Photo R800 is changing the face of photo printing,” says Richard Baylis, Head of Sales and Marketing, Consumer Products. “For the first time, professional and amateur photographers can produce print quality previously only achieved through traditional silver halide processes or high cost professional printers. In addition, the benefits of digital photography mean that photographers can now have total control – from capture through to final print – and reprints and enlargements can be achieved at the click of a “print” button. The introduction of UltraChrome Hi-Gloss pigment ink into the photo inkjet market sets a standard that other manufacturers will aspire to match.” The most versatile photo printer on the market, the Stylus Photo R800 features true borderfree printing at a number of standard photo sizes, advanced connectivity with both USB 2.0 Hi-Speed and IEEE 1394 (FireWire), CD Printing, ideal for cataloguing images, and advanced PhotoQuicker 3.5 print layout software for perfect prints every time. Robust and easy to use the Stylus Photo R800 means that outstanding photo print production is now accessible even for the photographer who is not completely IT-literate. Stylus Photo R800 Features Summary • New EPSON UltraChrome Hi-Gloss pigment ink for outstanding photo quality and durability • Borderless printing and resolution up to 5760 x 1440 optimised dpi for outstanding photos, reprints and enlargements • 10 x 15 photo print with borders (1440 x 720dpi) in 38 seconds • 8 x 10 photo print with borders (1440 x 720dpi) in 68 seconds • Capture the finest photo detail with the world's smallest 1.5pl ink droplet • Features EPSON’s new Gloss Optimizer technology • Eight individual cartridges for maximum cost efficiency • Professional image cataloguing with high-resolution direct printing onto CDs and DVD’s • Advanced connectivity with IEEE 1394 (FireWire) and USB 2.0 Hi-Speed • RRP ex VAT £TBC -END- *Under fluorescent light (indoor display condition) with glass mount. For use with EPSON Premium Glossy Photo Paper & EPSON Archival Matte Paper The data is calculated by EPSON’s accelerated test and it does not mean EPSON guaranteed periods. The estimated longevity does not indicate the colour changing and the durability of the paper itself. Lightfastness rating may vary depending on papers. About EPSON The EPSON Group increases its corporate value through its innovative and creative culture. Dedicated to providing its customers with digital image innovation, its main product lines comprise information-related equipment such as printers and projectors, electronic devices including displays, semiconductors and quartz devices, and precision products such as watches. EPSON products are known throughout the world for their superior quality, functionality, compactness and energy efficiency. The EPSON Group is a network of 73,797 employees in 114 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., which is listed on the First Section of the Tokyo Stock Exchange, the Group had consolidated sales of 1,322 billion yen in fiscal 2002. EPSON UK Ltd Campus 100, Maylands Avenue Hemel Hempstead HP2 7TJ