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8th August 2007
Samsung team up with Truprint
Release Issued by Samsung:

Samsung partner with Truprint to launch their new G600 Camera Phone

UK, 1st August 2007 – Samsung, the number one consumer electronics brand in the world and an acknowledged leader in the digital convergence revolution have teamed up with www.truprint.co.uk for the launch of their new G600 Camera Phone.

The Phone will be launched in stores such as O2, Orange and Carphone Warehouse in mid August and in-store promotion, running for 6 months, will be based on the phones high performance 5mega Pixel Camera device. The promotion is designed to show customers that they can replace their Digital Camera with the new phone, for their entire picture taking needs.

“To launch the new G600 we wanted a partner that had a strong brand in the Digital Photo market, enabling us to emphasise the capability of the 5 mega pixel Camera feature”, stated Susan Land – Head of Channel Marketing at Samsung. “Recognised for their expertise in on-line Digital Photo Printing and Digital Photo Gifts and being able to offer G600 customers something tangible from their captured images, Truprint were the ideal partner for us” he added.

The in-store promotion will feature 50 free Digital Prints for each customer as well as a free 12”x18” Collage Poster, a fun product to display up to 30 photos, and a free Photo Book, which is available in a range of covers and styles and provides the chance to present photos in a creative keepsake book.

“It’s great that Samsung contacted us to promote their new phone”, said Carolyn Searling – Truprint Digital Marketing Manager. “It gives us a chance to be associated with a highly reputable brand in the Digital Camera and Camera Phone Market and show people all the great things they can do with their Digital Photos”.

After purchasing the phone, customers will be directed to www.truprint.co.uk to register for their personal Truprint account, which takes just a few minutes. Once registered they can upload images from the G600 and follow the simple instructions on the website to enjoy the photo storage and sharing facilities and get their promotional Prints and Photo Gifts.

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