Release Issued by Fujifilm:

Form meets function in the ultra-slim Fujifilm FinePix Z100fd

Super-compact 5x zoom camera combines high specification with high fashion
Fujifilm today announced the launch of the 8 megapixel FinePix Z100fd, the latest addition to its popular range of ultra-slim, metal-bodied, high performance compact digital cameras. Available in four stunning colour schemes the Z100fd is sure to be a hit with anyone who cares about their image as much as they care about the images they shoot.

Despite being only 19.8mm thick the FinePix Z100fd is packed with state-of-the-art technology and advanced features including a 5x optical zoom lens, Fujifilm’s acclaimed Face Detection system, intelligent red-eye removal and CCD-shift image stabilisation. Dual xD-Picture Card and SD/SDHC compatibility gives users the freedom to choose from a wide range of high capacity memory cards.

Cutting edge design
Designed for the most demanding style-conscious buyer wanting a truly pocketable camera without compromises, the FinePix Z100fd features a totally redesigned metal body that is guaranteed to turn heads whenever and wherever it is used. From the unique ‘diagonal slide’ lens cover, to the cool illuminated ‘Z’ logo, to the eye-catching two-tone colour variations, the FinePix Z100fd’s refined styling and high quality finish set a new, luxurious standard.

The FinePix Z100fd will be available in four sophisticated, subtle two-tone colour schemes; Shell Pink, Satin Silver and Cappuccino Brown, plus Tuxedo Black, a striking black special edition with a contrasting white sliding cover panel. The slender design is almost totally flat, meaning the camera can be carried in a shirt or jacket pocket despite offering the power and versatility of a 5x optical zoom.

The FinePix Z100fd features a large high-resolution 2.7 inch, 230,000 pixel LCD screen, which has a reinforced glass coating for scratch-free durability. A new micro thumbnail view (showing 100 shots on one screen) and new control wheel make sharing the largest collection of images a pleasure.

Feature-packed
Of course style is nothing without substance, and the FinePix Z100fd’s body may be slender, but it is packed with powerful features and advanced technologies designed to make getting perfect pictures – shot after shot - easier than ever.

The FinePix Z100fd boasts an impressive 5x optical zoom lens covering a useful wide angle to telephoto range equivalent to 35-177mm on a 35mm camera. To avoid the problems of camera shake at longer focal length this is also the first Z series model to feature CCD-shift image stabilisation. To further reduce the chance of blur spoiling shots in low light the FinePix Z100fd also features sensitivity settings up to ISO 1600, allowing natural images that retain the atmosphere of evening events to be taken without the use of flash.

For users who prefer to use flash the FinePix Z100fd boasts Fujifilm's Intelligent Flash system, which sets the power output to achieve natural foreground illumination with balanced background exposure. Intelligent Flash results in visibly more pleasing, natural looking photos, avoiding the harsh lighting effect that can occur with traditional in-camera flash. For times when a decision about lighting could mean a missed photo opportunity, the FinePix Z100fd's Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without. Both photos are then displayed side by side for quick comparison so users won’t miss the moment fiddling about with flash settings.

Face Detection
The FinePix Z100fd makes perfect portraits simple with Fujifilm's Face Detection technology. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by spectacles.
Say goodbye to red eye – for good
The FinePix Z100fd is among the first of Fujifilm’s compact digital cameras to offer automatic red eye removal, advancing the company’s acclaimed Face Detection system one step further. The FinePix Z100fd uses the system to find and instantly correct any red eye from every face in the frame.

The FinePix Z100fd’s red eye removal system is not confused by lips or red coloured jewellery, as some other systems can be, as it works in tandem with Fujifilm’s Face Detection system to identify eyes and nothing else.  Letting the camera do this retouching is so much quicker and easier than struggling at home with a paintbrush on a PC!

Easy to use features
The FinePix Z100fd’s 16 scene modes include ‘beach’, ‘party’ and ‘fireworks’ for optimum photography, no matter what the event. A redesigned graphical user interface and control layout ensure that the powerful feature set remains easy to use even for the novice digital camera user.

Real Photo Technology
Driving the FinePix Z100fd is Fujifilm’s unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

With the human eye as the ideal, Real Photo Technology cameras are designed from the ground up to capture ‘real’ photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

Adrian Clarke, Fujifilm's Director of Photo Products, said: "The FinePix Z100fd is the perfect ‘social’ camera for the user looking for a combination of classic styling and cutting edge features. We believe that consumers wanting a super-slim camera shouldn’t have to make compromises on image quality or features, and with the Z100fd they don’t.”

FinePix Z100fd features at a glance

• Ultra slim (19.8mm thick) styling with two-tone all metal body
• 5x optical zoom lens (35-177mm equivalent)
• CCD-shift image stabilisation
• Face Detection Technology and automatic intelligent red-eye removal
• 54MB internal memory plus xD-Picture card, SD and SDHC compatibility
• ISO 100-1600 sensitivity at full resolution
• Wide view 2.7-inch high resolution screen
• Playback features including Face Zoom and Micro Thumbnail (100 shot) view
• IR Communication (IR simple ä)
• VGA movie capture of 30 frames per second with sound
• New modes including Folder Select (categorise your photos using handy preset folders) and Illustration Mode.
• PictBridge ™ compatible for direct printing without a PC

Availability & pricing
The FinePix Z100fd will be available from UK retailers from mid October.

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk

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Specifications and features

DIGITAL CAMERA FinePix Z100fd
Number of effective pixels	8.0 million pixels
CCD sensor	1/ 2.5-inch CCD
Storage media	Internal memory (approx. 54MB) /xD-Picture Card TM ( 16MB - 2 GB ) SD memory card/ SDHC memory card
File format	Still image : JPEG (Exif Ver 2.2 ) (Design rule for Camera File system compliant / DPOF-compatible)
	Movie : AVI (Motion JPEG ) with sound
	Audio: WAVE format, Monaural sound
Number of recorded pixels	Still image: 3,264 x 2,448 / 3,264 x 2,176 (3:2 format) / 2,304 x 1,728 /1,600 x 1,200 / 640 X 480 pixels
Lens	Fujinon 5 x Optical zoom lens , F3.8 - F4.8
Lens focal length	f=5.9mm - 29.5mm, Equivalent to 36-180mm on a 35mm camera
Digital zoom	Approx 5.1x
Aperture	WIDE : F3.8-F6.4, TELE : F4.8-F8.0
Focus distance	Normal : Wide angle :Approx. 60cm/2.0 ft to infinity Telephoto :Approx. 1m /3.3 ft to infinity
	Macro: Wide Angle: Approx. 9cm/3.5 in to　80cm/2.6ｆｔ Telephoto-Angle: Approx. 30cm/1.0 ｆｔ. To 80cm/2.6ft
Sensitivity	Auto/ Equivalent to 64/100/200/400/800/1600(Standard Output Sensitivity)
Exposure control	TTL 256-zones metering
Exposure mode	Programmed AE
Shooting modes	Natural Light, Natural Light& with Flash, Portrait , Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Underwater, Museum, Party, Flower, Text, Auction
Image Stabilisation	CCD-shift type
Shutter speed	4 sec. to 1/1000 sec. (depend on Shooting mode)
Continuous shooting	Top-3　( max 1.4frames/sec) Final-3　( max 1.4 frames/sec) Long-period　( max.0.3 frames/sec)
Focus	Auto Focus (Single, Continuous, Center, Multi)
White balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom
Self-timer	Approx. 10 sec./2 sec.delay
Flash	Auto flash Effective range: (ISO AUTO): Wide-angle: approx. 0.7m/2.3ft to 3.6m/11.8ft Telephoto : approx. 0.7m/2.3ft to 2.9m/9.5 ft Macro : approx. 0.3m/1.0 ft to 0.8m/2.6 ft Flash mode : Red-eye removal OFF : Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
LCD monitor	2.7-inches , approx.230,000 pixels, Amorphous silicon TFT color LCD monitor, approx. 97% coverage
Movie recording	640 x 480 pixels, 30 frames/sec. 320 x 240 pixels, 30 frames/sec. with monaural sound
	* Zoom function cannot be used during movie recording.
Photography functions	Face detection (with Red-eye removal), Best framing, Frame No.memory、manner mode
IR Communication	ＩｒＳｉｍｐｌｅＴＭ/ ＩｒＳＳＴＭ
Playback functions	Face detection , Slide show, Trimming, Blog mode(with Image processing function), Multi-frame playback including Micro thumbnail mode Sorting by date, Image rotate, Voice Memo, Scrap book view slide show
Video output	NTSC / PAL selectable
Digital input/output	USB Full-speed
Power supply	NP-45 Li-ion battery(included) / CP-45 with AC power adapter AC-5VX(osold separately)
Dimensions	92.0(W)× 55.7(H)× 19.8 (D) mm/3.6(W)× 2.2(H)× 0.8(D) in.(excluding accessories and attachments)
Weight	Approx. 138 g/4.9oz.(excluding accessories, batteries and memory card)
Accessories included	Li-ion cattery NP-45 Battery charger BC-45 Strap A/V cable USB cable CD-ROM Owner's manual
Optional accessories	xD-Picture Card TM up to 2GB SD memory cards up to 2GB and SDHC up to 8GB all classes Li-ion battery NP-45 Battery charger BC-45 AC power adapter AC-5VZ10 (includes DC coupler CP-45) PC Card Adapter DPC-AD CompactFlash™ Card Adapter DPC-CF WP-FXZ100 Underwater Housing Underwater strobe kit Premium leather case Premium leather multi purpose case Premium mini leather multi purpose case

*Specifications subject to change