Released by Eastman Kodak Company :
Kodak Launches Space Promotion to Incentivise Kodak EasyShare Camera & Dock Sales
Opportunity to win a family holiday for four to Kennedy Space Centre and Space Camp, USA plus 7 nights in Orlando, Florida, with Kodak EasyShare Space Promotion
UK, 22 October 2003 -Kodak Digital & Applied Imaging (D&AI) today announced the launch of its consumer and trade promotion 'Out of this world', to drive the sale of Kodak EasyShare Digital Cameras and Docks. The promotion offers a number of incentives, not only encouraging consumers to embrace the EasyShare system, but also educating retail staff and helping to develop their level of understanding across the range of Kodak EasyShare products.
Customers will be able to enter the competition to win the holiday by posting a picture, or uploading a digital photograph, of someone showing why they are 'out of this world'. The Top 10 photos will appear each week in the 'Gallery' on the Kodak web site, until a total of 140 photos have been displayed. At the end of the competition, the photograph judged as the best will be awarded the holiday prize.
In addition, key channel and trade personnel will be incentivised with a range of space pens and themed merchandise. There will also be a merchandiser performance incentive, encouraging the merchandisers to involve, promote and educate the EasyShare retail staff. The merchandiser who gets the most entries, will be awarded a DX6490 and Printer Dock 6000.
"Our Space Promotion went live on 6th October," commented Chris Bowen, country manager, UK and Ireland, of Kodak Digital and Applied Imaging. "We believe that by offering enticing rewards amongst channel and trade personnel, we will be able to create not only a better understanding of our EasyShare products, but also a renewed enthusiasm amongst retail staff."
Kodak Space Promotion runs from October 2003 until 11th January 2004.
Eastman Kodak Company and Infoimaging
Kodak is the leader in helping people take, share, enhance, preserve, print and enjoy pictures -- for memories, for information, for entertainment. The company is a major participant in "infoimaging" a $385 billion industry composed of devices (digital cameras, printer docks and PDAs), infrastructure (online networks and delivery systems for images) and services & media (EasyShare software, film and paper enabling people to access, analyse and print images). Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain. The company, with sales in 2002 of $12.8 billion, is organized into four major businesses: Photography, providing consumers, professionals and cinematographers with digital and traditional products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering flat-panel displays, optics and sensors to original equipment manufacturers; and Health, supplying the healthcare industry with traditional and digital image capture and output products and services.
(Kodak and EasyShare are trademarks of Eastman Kodak Company. Schneider-Kreuznach Variogon are trademarks of Jos. Schneider Optische Werke GmbH used under license by Eastman Kodak Company)
Visit our web site on the Internet at www.kodak.com.
