United Kingdom, 22 February, 2007: To celebrate the 20th anniversary of Canons established EOS range, Canon UK today unveiled new promotional digital SLR (D-SLR) kits, enabling customers to share in its birthday festivities.
The 13 new photo kits and eight new lens kits have been specifically designed to deliver on consumer demand and build on the successful EOS foundation kits introduced last year.
The kits have been created for the popular EOS 400D, EOS 30D and EOS 5D models. Examples of the photo kits include the EOS 400D IS Double Zoom Kit, which contains the EF-S 17-85mm IS U lens and the EF 70-300mm IS U lens; the EOS 30D Macro + Ring Flash Kit, which contains the EF 100mm Macro lens and the MR-14EX Ring Flash; and the EOS 5D Photo + Speedlite Kit, containing the EF 50mm 1.4 lens and the 220EX Speedlite.
As leader in the D-SLR market with a 57% market share, Canon is ideally placed to continue to stimulate the market. The digital SLR arena has grown significantly in past years and has predicted growth of 33% in 2007, notably due to the high proportion of first time buyers opting for this type of camera (52%), while 14% of existing digital camera owners look to upgrade to D-SLR models. The new Canon kits have been created to provide these consumers with the perfect solution for their photographic needs.
The D-SLR market is at an exciting stage in its evolution and these new kits are a clear example of our investment and commitment to the market. We know that D-SLR consumers want outstanding still image quality, and these new kits will help to deliver this in one easy package, at excellent value for money. We are delighted to be able to extend our EOS anniversary celebrations to our customers and thank them for their commitment to Canon, commented Alessandro Stanzani, Head of Canon Consumer Imaging UK & Ireland.
The Canon D-SLR kits will be available from 1st March from all good retailers, and will be packaged in a box marked with the EOS 20th anniversary logo.
Additional Information
The full range of promotional / special offer kits is listed below: Photo Kits
13 new Photo Kits
EOS 400D x 2
EOS 30D x 6
EOS 5D x 5
In addition to this there are seven existing photo kits (listed below)
EOS 400D:
EOS 400D IS Double Zoom Kit - £1,539.99
EF-S 17-85mm IS U lens
EF 70-300mm IS U lens
EOS 400D Marco Kit - £889.99
EF-S 60mm lens
Existing Kits
EF-S 17-85mm IS U + BG-E3 Battery Grip Kit
EF 18-55mm + EF 55-200mm + BG-E3 Battery Grip Kit
18-55mm Kit
Body Only Kit
EOS 30D:
EOS 30D IS Double Zoom Kit - £1,839.99
EF-S 17-85mm IS U lens
EF 70-300mm IS U lens
EOS 30D Macro + Ring Flash Kit - £1,649.99
EF 100mm Macro lens
MR-14EX Ring Flash
EOS 30D Photo Kit - £1,649.99
EF-S 17-55mm IS U lens
EOS 30D Standard Zoom + Flash Kit - £1,589.99
EF-S 17-85mm IS U lens
430EX Speedlite
EOS 30D Ultra Wide Zoom Kit - £1,449.99
EF-S 10-22mm U lens
EOS 30D Macro Kit - £1,299.99
EF 100mm Macro lens
Existing Kits
EF-S 17-85mm Kit
EF-S 18-55mm Kit
Body Only Kit
EOS 5D:
EOS 5D IS Double Zoom Kit - £3,999.99
EF 24-105mm lens
EF 100-400mm lens
EOS 5D Macro + Ring Flash Kit - £3,699.99
EF 180mm Macro lens
MR-14EX Ring Flash
EOS 5D Macro Kit £3.329.99
EF 180mm Macro lens
EOS 5D Macro + Speedlite Kit - £2,559.99
EF 50mm 1.4 lens
220EX Speedlite
EOS 5D Standard Zoom Kit - £2,999.99
EF 24-70 IS U Lens
Existing Kits
EF 24-105mm Kit
Body Only Kit
Lens Kits
There are eight new lens kits as follows:
EF 16-35mm 2.8L II + EF 70-200mm 2.8L IS U
EF 24mm 1.4 L + EF 35mm 1.4 L + 220EX
EF 17-40mm L + EF 70-200mm 4 L IS U
EF 300mm 4 L + EXT. 1.4x
EF-S 10-22mm U + EF-S 17-85mm IS U
EF-S 10-22mm U + EF 70-300mm IS U
EF 135mm 2 L + EXT. 1.4x
EF 200mm 2.8 L + EXT. 1.4x
