Nikon celebrates 10 Years of COOLPIX with brand refresh. To celebrate the tenth anniversary of its leading COOLPIX range, Nikon has introduced a new logo that reflects the style, performance and cutting edge technology of the premium range.
A new website dedicated to the COOLPIX range will be launching this week and has been designed to encourage greater contact between the brand and its consumers. The site boasts a range of interactive features, including a virtual experience of the lifestyle and photographic capabilities of new models, as and when they launch. Please visit www.nikon-coolpix.com for more information.
Martina Beckmann, Manager, Marketing Communications, Nikon Europe said: “The COOLPIX brand originated with the launch of the Nikon COOLPIX 100 in 1997 and has remained at the forefront of the compact digital camera market ever since, becoming synonymous with high performance delivery and top quality photography.”
COOLPIX cameras aim to deliver maximum enjoyment with minimum fuss. The P (Performance) series is packed with advanced features for real photo enthusiasts; S (Style) models combine elegant designs and ease of use that lend greater fun to photography; whilst the L (Life) cameras are great for every day photography and produce great results. 2007 will see the launch of a number of new models, which will continue to combine value for money with innovative world class features and design.
