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9th February 2007
Samsung Cameras unveils the L77
Introduction


Release Issued by Samsung:

The World’s thinnest 7-mega pixel/7xoptical zoom lens camera*

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Thursday 8th February – Samsung today announced the launch of the outstandingly designed, super slim 7 mega pixel L77, equipped with a compelling 7x internal optical zoom lens, it’s perfect for those looking for the latest in sleek design and premium digital compact camera performance. At just 21.mm wide, the L77 can easily fit in the pocket so that you’re always ready to capture the moment – whether that’s through photographs, sound recordings or short film clips.

L77-Front

The L77 has an elegant metal body and features a 2.5” TFT LCD for bright and clear viewing of images taken, and comes equipped with Samsung’s ASR (Advanced Shake Reduction) image stabilisation system to ensure the best shots are achieved even in dimly lit conditions.

L77-Back

At 30fps, the sleek L77 can easily capture moving action and is able to record in MPEG-4 VGA for TV-quality film clips. For added convenience, editing film clips and photographs is possible through the L77’s in-built editing capabilities. Whilst reviewing photographs or film it’s simple to trim, resize, or add effects without having to wait until you’re back at a home computer.

“The Samsung L77 combines leading edge design with the very latest in digital camera technology. Its 7x optical internal zoom lens and its ultra-thin design are the perfect embodiment of quality and style." says Robert King, Commercial Director, Samsung Cameras.

The Samsung L77 - the World’s slimmest 7 Mega pixel/7x optical zoom lens camera - will retail at £TBC and will be available from leading high street and online retailers from April 2007. Customers requiring further information should visit www.samsungcamera.co.uk

* At time of embargo lift

Samsung’s New L77 Offers a Perfect Blend of Style and Substance


L77 is The World’s Thinnest 7 Mega Pixel, 7x Optical Zoom Camera

February 20, 2007 (Secaucus, NJ) – Samsung today announced the launch of the super slim 7 mega pixel L77 digital still camera. In combining a sleek compact body less than one inch thick with an impressive 7x optical zoom lens, Samsung has once again set new standards in style and technology. The L77 offers an extremely compact and elegant design, combined with a host of advanced features and functionalities, making it the ideal camera for those looking for the latest in sleek design and premium digital compact camera performance.

With shutter speeds that reach up to an effective 1/1,250 sec and an ISO equivalent of 1600, users will be able to take advantage of the L77’s high resolution in any situation, ranging from landscapes at dusk to fast action sports photography. The L77 has an elegant metal body and features a bright 2.5” TFT LCD for bright and clear viewing of images. It also comes equipped with Samsung’s ASR (Advanced Shake Reduction) image stabilization system to minimize the effects of hand shake and ensure the best shots are captured even in dimly lit conditions.

The L77 can easily capture moving action and is able to record in MPEG-4 at VGA quality (30 fps). When activated, its Movie Stabilizer mode enables users to compensate for unwanted camera movement and subject blur. In addition, the L77’s Continuous Movie mode allows its operator to pause, then resume filming of video clips without having to save the clips as individual files. For added convenience, editing film clips and photographs is possible through the L77’s in-built editing capabilities, making it simple to trim, resize, or add effects right on the camera without having to wait until you’re back at a home computer.

The Samsung L77 - the World’s slimmest 7 Mega pixel/7x optical zoom lens camera - will be available in April 2007 at an MSRP of $399.99.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

For full specifications and hi-res imag es visit the Samsung Camera website at: www.samsungcamerausa.com


 
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