Release Issued by Samsung:

Samsung Launches L700 Full-Featured, Stylish Point & Shoot

8 January 2007 – Samsung Cameras today announced the launch of the L700. An ideal digital camera for shooters in search of a compact, stylish, metal body. The L700 offers 7 mega-pixel image resolution, a 3x optical zoom, a bright 2.5” LCD display and a suite of advanced video and editing features.

The Samsung L700 can record MPEG-4 video in VGA (640x480) at 30fps, for smoother video and a bigger view of the movie on LCD and TV screens. Users can also take advantage of the camera’s unique movie shooting functions, including a movie stabiliser, continuous video recording, improved in-camera video editing and the ability to use the 3x optical zoom while recording.

As with all Samsung digital still cameras, the L700 features a built-in image editing function allowing users to edit a variety of images without the use of a PC. The Trimming function can be used to cut an undesired part of an image and save only the required part.

Other features include:
• 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks and Beach & Snow
• Shutter speeds of up to 1/2000 sec
• 20 megabytes of internal memory, and can accept Secure Digital (SD) flash memory cards up to 4 gigabytes
• Continuous Shooting mode and Auto Exposure Bracketing (AEB), enabling the shooting of a series of images with varying exposures
• Colour effects include B/W, sepia, blue, green and red
• An Auto Macro function that automatically adjusts shooting distance and focus
• Voice recording for up to one-hour, voice memo and “One-touch Playback” for instant playback of an image, even when the power is off.

The Samsung L700 will be available in early 2007.

-ENDS-

Notes to Editors:
Specifications are subject to change.

About Samsung Cameras:
Samsung Cameras is a leading-edge expert in delivering high-end digital cameras for today's and future generations of photographers by merging technical innovation with superior design. Samsung's global brand image has been enhanced tremendously in recent years – it is believed to be in the top 20 of the world's most powerful brands, and is recognised as the fourth fastest-growing brand in the world, according to Interbrand.

For more information, photography and review samples please contact:
Louise Kingham
GolinHarris for Samsung
Ph: 020 7067 0471 / [email protected]

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Samsung Launches L700 Full-Featured, Stylish Point & Shoot