Release Issued by DxO Labs:

DxO Labs Ships All-New DxO FilmPack for Creating Accurate "Film-Style Looks" to Any Digital Image

Offering more than 20 film profiles simulating the grain and color of popular films such as Kodachrome™, Tri-X™ and Velvia™, DxO FilmPack will be free of charge with DxO Optics Pro v4.1 until December 31, 2006.

Paris, France – December 5, 2006 - DxO Labs today announces the immediate availability of DxO FilmPack, a new, complementary product to the company’s award-winning automatic digital image enhancement software, DxO Optics Pro. DxO FilmPack gives photographers greater creativity with their digital images by enabling them to add the effect – in terms of color and grain - of more than 20 slide, black-and-white and color negative films. DxO FilmPack even allows users to combine the color rendition and grain profiles of different films. DxO Labs is providing DxO FilmPack free of charge to all DxO Optics Pro v4.1 users until December 31, 2006.

DxO FilmPack eases the transition for photographers moving from film to digital by preserving the characteristic color and grain habits associated with a variety of film types. Well-known photographic styles can be preserved through the transition and beyond. DxO FilmPack also allows photographers already totally immersed in digital photography to experience and experiment with some of the finest “looks” of recent photographic history.

DxO FilmPack: the result of DxO Image Science
A similarly meticulous and scientific calibration process was used to develop DxO FilmPack as with DxO Optics Pro v4.1 lens and camera correction modules. Just as the image quality corrections in DxO Optics Pro v4 are based on individual calibration of the defects of each camera body/lens combination, DxO Labs analyzed and modeled the color and grain characteristics of each film included in the DxO FilmPack. DxO Labs worked with the original film stock and prestigious processing labs Duggal (New York) and Picto (Paris) to achieve the best results. DxO FilmPack color renditions are based on the analysis and calibration of the surface sensitivity of each of the films from which DxO Labs extracted the specific RGB curves.

The approach to analyze and render the different film grains is similar: each type of grain is defined by direct extraction of a ‘grain matrix’ from the film which can then be applied to digital images.

“Other products simply model a ‘standard grain’ empirically, DxO Labs went back to the source to be as faithful to the original as possible,” explains Luc Marin, VP Business Development – Photography at DxO Labs. The grain in the DxO FilmPack can be adjusted in terms of intensity (the visibility of the grain in relation to the image) and in size.

DxO FilmPack effects can be applied to any digital image, regardless of its source (digital camera, bridge camera, D-SLR, digital scan, etc). DxO FilmPack can be applied to both JPEG and RAW images although the most precise results will be achieved on RAW images. Additionally, DxO FilmPack lets photographers experiment by associating the color rendition of one film type with the grain of another.

DxO FilmPack (v1) includes the following film profiles:
Slide films
Kodak Ektachrome 100VS
Kodak Kodachrome 25
Kodak Kodachrome 64
Kodak Kodachrome 200
Fuji Astia 100
Fuji Provia 100
Fuji Velvia 50

Black & White films
Kodak T-Max 3200
Kodak Tri-X 400
Kodak BW 400CN
Fuji Neopan Acros 100
Illford XP2
Ilford Pan F Plus 50
Ilford HP5 Plus 400
Illford Delta 400
Ilford HPS 800

Color Negatives
Kodak Portra 160NC
Kodak Portra 160VC
Fuji Fujicolor Supéria Réala 100
Fuji Fujicolor Supéria X-tra 800
Fuji Fujicolor Supéria HG 1600

Mixed rendition Kodak Elite 100 --> cross-processed into C41
Fuji Supéria 200 --> cross-processed into E6

Pricing and availability
DxO FilmPack is available immediately from the DxO Labs e-store (www.dxo.com) for £45 (including 17.5% VAT). As an introductory offer, DxO FilmPack is being offered FREE OF CHARGE to all DxO Optics Pro v4.1 users until December 31, 2006.

System Requirements
DxO FilmPack requires DxO Optics Pro v4.1 or greater to be installed. DxO FilmPack works with all editions of DxO Optics Pro v4.1: Starter, Standard or Elite and is compatible with both the Windows and Macintosh versions of DxO Optics Pro.

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