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12th September 2003
Canon introduces the new Digital IXUS i
Introduction
Released by Canon:

New coloured Digital IXUS i – Canon’s smallest ever digital camera





Canon, leader in photographic and imaging technology, today announces the Digital IXUS i, the most petite and undeniably chic new member of the legendary IXUS collection. Its take anywhere size, silky feel and choice of four irresistible finishes are designed to appeal to the most discerning of consumers. The Digital IXUS i is available in Pearl White, Classic Bronze, Platinum Silver and Piano Black.

Half the size of many mobile phones and weighing in at just 100g , this all-metal bodied 4.0 Megapixel dynamo packs 180 second video clips, a 32MB SD memory card and a 5.7x digital zoom into its tiny casing. Plenty of advanced technology is on hand, specifically designed to deliver great images without the need to carefully plan before taking a picture. For lab-quality prints without a PC, PictBridge support allows direct connection to any compatible photo printer. An optional all-weather case – submersible to 3m – is available for beach use, water skiing, snorkelling and surfing.

“This is the camera everybody wants to play with – and nobody wants to put down,” says Malcolm Hills, Head of Canon Consumer Imaging in the UK and Ireland. “It comes packed with all the technology needed to look after the photography – so Digital IXUS i owners can concentrate on looking after the fun”.

Seriously small, seriously advanced
The Digital IXUS i might be tiny but it packs plenty of processing muscle. Purpose-built DIGIC (Digital Imaging Core) circuitry allows for uncompromisingly accurate and precise processing of complex white balance and colour rendition algorithms. This results in superb natural colour reproduction, with no need for adjustments to the camera’s settings before taking a photograph.

Photographer’s assistant
Even before the shutter release is pressed, iSAPS (intelligent scene analysis based on photographic space) technology is analysing the scene and making camera adjustments to deliver fast focusing and perfect exposures. For compulsive and instinctive in-focus shooting, the Quick Shot function removes the time lag between pressing the shutter release and actual release.

Prints on the move
By connecting the Digital IXUS i direct to Canon’s battery powered Card Photo Printer CP-300, consumers can enjoy instant, lab-quality prints – anywhere, anytime.

Expanding digital world
Automatic membership of Canon’s web portal CiG (CANON iMAGE GATEWAY) gives every Digital IXUS i customer 100MB of album space on the web for storing and sharing favorite photographs and albums – a private online photo gallery. Function icons, themes and sound effects can also be downloaded so that owners of the Digital IXUS i, and other digital cameras in the Canon range, can personalise their camera.

Pricing, availability and reader enquiries
The Digital IXUS i will be available from October 2003 for £299 RRP inc VAT. www.canon.co.uk/digitalcameras

Canon (UK) Ltd.
Canon is a world-leading innovator and provider of imaging and information technology solutions for both home and office environments.

Canon has a global philosophy of Kyosei - living and working together for the common good, which clearly demonstrates commitment to customers, staff and the environment shared by all.

Canon (UK) Ltd is the UK marketing and sales operation for the global company based in Tokyo, Japan.

Canon (UK) Ltd’s main activity is in two clearly defined markets: Business Solutions (IT network consultation and peripherals: photocopiers, printers, faxes, document scanners and multimedia LCD projectors) and Consumer Imaging (input solutions: film and digital cameras, camcorders, binoculars and scanners; and output solutions: Bubble Jet printers and desktop multifunctionals).

Specifications

DIGITAL CAMERA   Digital IXUS i
IMAGE SENSOR Type 1/2.5" CCD
  Effective Pixels Approx. 4.0M
  Colour Filter Type  Primary Colour
IMAGE PROCESSOR Type DIGIC with iSAPS technology
LENS Focal Length 6.4 mm (35mm film equivalent: 39mm)
  Zoom Digital approx. 5.7x
  Maximum f/number f/2.8
  Construction 4 elements in 4 groups (1 aspherical element)
FOCUSING AF System/ Points 5-point AiAF, 1-point AF (Centre)
  AF Assist Beam Yes
  Closest Focusing Distance 3cm
EXPOSURE CONTROL Metering modes Evaluative, Centre-weighted average, Spot (centre)
  Exposure Compensation +/- 2 EV in 1/3 stop increments
  ISO Speed Equivalent AUTO, 50, 100, 200, 400
SHUTTER Speed 15 - 1/1500 sec
(Shutter speeds of 1-15 seconds are manually selected with the long-shutter mode. Shutter speeds of 1.3 sec. or slower operate with noise reduction).
WHITE BALANCE Settings Auto, Daylight, Cloudy, Tungsten, Fluorescent or Fluorescent H.
     
LCD MONITOR Monitor 1.5" TFT
FLASH Modes Auto, Manual Flash On / Off
  Slow Sync Speed Yes
  Red-eye Reduction Yes
  Built-in Flash Range 30cm - 2.0m  (at ISO AUTO equivalent)
SHOOTING Modes Auto, Manual, Long Shutter, Macro, Stitch Assist, Movie
  Photo Effects Vivid, Neutral, Low Sharpening, Sepia, Black & White
  Continuous Shooting Approx. 1.6 fps¹ (speed maintained for up to 8 images)
RECORDING PIXELS / COMPRESSION Image Size (L)2272 x 1704, (M1)1600 x 1200, (M2)1024 x 768, (S)640 x 480
  Compression SuperFine, Fine, Normal
  Movies (M)320 x 240, (S)160 x 120
  Movie Length  Up to 3mins, depending upon memory card and capacity
FILE FORMAT Still Image Format JPEG (Exif 2.2 [Exif Print] compliant) / Design rule for Camera File system, Digital Print Order Format [DPOF] Version 1.1 compliant
  Movies AVI [Motion JPEG + WAVE (monaural)]
  Sound Files WAVE (monaural)
DIRECT PRINT Canon Printers  Canon Card Photo Printers and Bubble Jet Printers with the direct print function
  PictBridge Supported
OTHER FEATURES My Camera Start-up image and camera sounds customisation
  Sound Memo Up to 60 sec.
  Histogram Yes
  Playback zoom 2x - 10x
  Self Timer 2 or 10 sec.
  Menu Languages English, German, French, Dutch, Danish, Finnish, Italian, Norwegian, Swedish, Spanish, Simplified Chinese, Japanese
INTERFACE Computer USB (PTP)
  Other A/V output (PAL/NTSC)
MEMORY CARD Type Secure Digital (SD) Card
SUPPORTED OPERATING SYSTEM PC Windows 98(including SE) / 2000 / Me / XP
  Macintosh OS 9.0 – 9.2, OS X v10.1 / v10.2
SOFTWARE Browsing & Printing ZoomBrowser EX (PhotoRecord) / ImageBrowser
  Other PhotoStitch
  Drivers TWAIN (Windows 98 / 2000), WIA (Windows Me)
  Image Manipulation ArcSoft PhotoImpression, ArcSoft VideoImpression
POWER SOURCE Batteries Rechargeable Li-ion Battery NB-3L (battery and charger supplied)
ACCESSORIES Waterproof / Weatherproof Case All Weather Case (3m) AW-DC10
  Power Supply & Battery Chargers Battery Charger CB-2LUE
PHYSICAL SPECIFICATIONS Operating Environment 0 – 40 °C, 10 – 90% humidity
  Dimensions (WxHxD) 90.3 x 47.0 x 18.5 mm
  Weight (body only) Approx. 100g
 
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