Release Issued by HP:
HP Advances Digital Photography Vision with CARE and Santa Fe Photographic Workshops
NEW YORK, Nov. 2, 2006 – HP today announced it is collaborating with CARE and The Santa Fe Photographic Workshops on programs that demonstrate the quality and power of its expanded portfolio of photo printing solutions for the advanced amateur and professional photography markets.
By working with The Santa Fe Photographic Workshops, a leading education center for image makers, and CARE, a global, poverty-fighting humanitarian organization, HP is advancing its overall photography vision to bring the highest quality digital image reproduction solutions to a growing range of photography customers.
These relationships will leverage HP’s recently expanded digital photography portfolio, including the new professional photo-printing system, the HP Designjet Z Photo Printer series, and two new versatile photo printers designed for professionals, advanced amateurs and photo hobbyists, the HP Photosmart Pro B9180 and HP Photosmart Pro B8350.
“Working in close collaboration with these two renowned organizations, we’re able to showcase HP’s excellence in professional photo printing and stretch the limits with new applications and user experiences,” said Stephen Nigro, senior vice president, Graphics and Imaging Business, HP. “In addition, these relationships enable HP to work with photographers and customers in interactive environments that will help us continue to innovate in this segment and expand our leadership in color print technology.
HP named exclusive provider of printers for Santa Fe Photographic Workshops
HP will be the exclusive provider of photo and wide-format printers, ink and media for The Santa Fe Photographic Workshops’ year-round educational programs. Beginning in 2007, participants attending The Santa Fe Photographic Workshops’ week-long hands-on sessions will use the new HP Designjet Z Photo Printer series and the HP Photosmart Pro B9180 photo printer.
Both print systems employ HP Vivera pigment inks and HP’s Scalable Printing Technology to provide superior image quality, reliability and optimized ink consumption. HP will also supply a variety of media from its newly expanded portfolio of high-quality photographic and fine art papers.
A world-renowned learning and creativity center for image makers, The Santa Fe Photographic Workshops attracts more than 1,700 advanced amateur and professional photographers every year. Budding and experienced photographers have the opportunity to enjoy the beauty and serenity of Santa Fe, N.M., during workshops that cover a wide range of topics in black-and-white and color photography.
“We strive to offer our participants the opportunity to experience cutting-edge technology first-hand,” said Reid Callanan, director, The Santa Fe Photographic Workshops. “HP’s digital photography printers overwhelmed us with the quality of their output and the advances in color management. By working with HP, we will be able to broaden the creative possibilities for our participants – providing the best digital printing technology available.”
HP and CARE unveil “I Am Powerful” photography exhibit
Together with the humanitarian organization CARE, HP is unveiling the “I Am Powerful” exhibit at PhotoPlus Expo. Sharing a common belief in the power of photography to draw attention to social issues and be a catalyst for change, HP and CARE worked together closely to bring CARE’s work to life through the “I Am Powerful” images.
CARE helps women create lasting change for themselves, their families and their communities through hundreds of projects across 70 countries, and this exhibit showcases the power of women to take a pivotal role in the fight against poverty on a community level.
To create the exhibit, five photography teams were sent to CARE program sites in Angola, Cambodia, Egypt, India and Peru. The exhibit is filled with more than 20 poignant color and black-and-white photographs that were printed exclusively with the new HP Designjet Z Photo Printer series.
“Working with HP allows us to continue spreading the word about our work across the globe,” said Deb Neuman, senior vice president, External Relations, CARE. “At CARE, photography is one of the fundamental channels we use to chronicle our work, and this exhibit truly maintains the authenticity of our projects.”
HP’s newly expanded digital photography portfolio
HP’s digital photography printing portfolio includes solutions that are ideally suited to the needs of professional photographers and digital fine artists, as well as advanced amateur and hobbyist photographers.
For the professional photographer, the recently introduced HP Designjet Z2100 8-ink and Designjet Z3100 12-ink Photo Printer series deliver intuitive, dependable and repeatable color accuracy for 24- and 44-inch museum-quality prints with an unparalleled 200 years lightfastness (1) achieved on a wide variety of HP media.
The HP Designjet Z Photo Printer series employs the industry’s first embedded spectrophotometer, utilizing Eye-One Color Technology from GretagMacbeth/X-Rite, for a streamlined, automated color management experience that ensures accurate, high-quality images – print after print.
In addition, professionals using the HP Designjet Z Photo Printer series can select from more than 30 media options from HP, including photo, fine art, proofing, bond and coated papers, as well as canvas, vinyl, scrim and banner media options, and more than 20 media varieties from Hahnemühle’s portfolio of digital fine art media.
For the professional photographer and the advanced amateur, HP offers the HP Photosmart Pro B9180 Professional Photo Printer, which delivers exceptional image quality and excellent photo permanence on a wide variety of HP media with eight-ink color photos that resist fading for more than 200 years.(2) Based on HP’s Scalable Printing Technology, the printer produces 4 x 6-inch prints in as fast as 10 seconds and 13 x 19-inch photos in as fast as 1.5 minutes. The B9180 also features a closed loop calibration system that keeps photo color consistent, print after print and the HP Photosmart plug-in for Adobe Photoshop® -- automatically synchronizing Photoshop and the printer driver for single user interface and color management.
HP also recently expanded its B-size photo printer portfolio with the introduction of the HP Photosmart Pro B8350 Photo Printer. Priced at $349,(3) this versatile photo printer is ideal for the photo hobbyist who wants to produce 3.5 x 5-inch up to 13 x 19-inch professional lab-quality prints at an affordable price.
HP at PhotoPlus Expo
HP is showcasing its latest photo printing technologies and hosting demonstrations of the HP Designjet Z Photo Printer Series, the HP Photosmart Pro B9180 and the HP Photosmart Pro B8350 throughout the duration of PhotoPlus Expo at HP booth 1104. The special HP CARE “I Am Powerful” gallery exhibit is located at booth 141.
Further details about the programs are available at www.hp.com/go/PhotoPlusExpo2006.
About CARE
CARE is a leading humanitarian organization fighting global poverty. Last year, CARE programs improved the lives of more than 45 million people in 70 countries. CARE tackles underlying causes of poverty so that people can become self-sufficient. Recognizing that women and children suffer disproportionately from poverty, CARE places special emphasis on working with women to create permanent social change. Women are at the heart of CARE’s community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives. To get involved, please visit www.care.org.
About Santa Fe Photographic Workshops
Established in 1990, The Santa Fe Photographic Workshops is a year round educational center based in Santa Fe, New Mexico, offering educational programs worldwide. More information about The Workshops is available at www.santafeworkshops.com.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2006, HP revenue totaled $90.0 billion. More information about HP is available at www.hp.com.
(1) Display permanence rating by Wilhelm Imaging Research, Inc. on a range of HP creative and specialty
media. For details: www.hp.com/go/supplies/printpermanence.
(2) Display permanence rating by Wilhelm Imaging Research, Inc. or HP Image Permanence Lab using HP Advanced Photo Paper, HP Matte Photo Paper, HP Hahnemühle Smooth Fine Art Paper and HP Hahnemühle Watercolor Paper, HP Aquarella Art Paper and HP Artist Matte Canvas. For details visit www.hp.com/go/printpermanence.
(3) Estimated U.S. street prices. Actual prices may vary.
