Release Issued by Kingston:
Kingston Enters Personal Media Player Market with Introduction of K-PEX
Built-in 1 GB/2 GB Memory and miniSD Memory Slot Provide High Storage Capacities for Music, Video and Photos
Fountain Valley, CA – August 2, 2006 – - Kingston Technology Company, Inc., the independent world leader in memory products, today announced its new line of Personal Media Players (PMPs). With its highly stylized design and ultra-slim form factor, K-PEX (Kingston Personal Entertainment experience) allows users to watch videos, listen to music, play video games and store/view photographs. The Kingston K-PEX is currently available in the North America, Latin America and Asia/Pacific Rim.
With the launch of K-PEX, Kingston is leveraging its 18-year leadership position in the memory module market to bring new Portable Media Player technologies to market.
Kingston’s K-PEX will be available with embedded memory capacities of 1 GB and 2 GB and will provide a miniSD slot for easy downloads of music, video and photographs directly onto the memory card. K-PEX will be available as a complete kit and include a USB 2.0 cable, USB host cable, line-in cable, earphones, transcoder software CD, protective cover, lanyard, comprehensive user manual, and quick start guide. As a special promotion, Kingston will ship the first 4k 2GB players bundled with a Free Kingston miniSD card. K-PEX will have a Manufacturer’s Suggested Retail Price (MSRP) of $129.99 (1 GB) and $179.99 (2 GB).
“K-PEX allows us to leverage our reputation in the memory business while maximizing established relationships with NAND suppliers which ultimately results in a high quality, multi-functional multimedia player for consumers,” said Jean Wong, Flash product manager, Kingston. “By adding an expandable card slot to the K-PEX, we offer today’s consumer a high quality product with the flexibility to expand media libraries at an affordable price,” Wong added.
The new portable media player, with its super-slim, lightweight design, makes it easy and convenient to transport for use on planes, in the car, at home or in the office. The new PMP offers a number of unique features including a multi-region FM radio. Its high resolution, 2-inch color LCD video screen makes viewing videos and photographs easy on the eyes. Measuring 3.7 x 1.8 x .57-inches and weighing a mere 2.2 ounces, the new K-PEX Personal Media Player can playback most popular formats including MP3, WMA, OGG and WAV audio; MPEG 1&2, AVI, WMV and ASF video, JPEG image formats, and TXT documents.
