Release Issued by Fujifilm US:

Face Detection Technology Highlights Digital Camera Announcements from Fujifilm;

SLR-Styled FinePix S6000fd the First Camera with Fujifilm's Face Detection Technology; FinePix F20 Debuts

VALHALLA, N.Y.--July 12, 2006--Fujifilm strengthened its standing as a leader in digital imaging innovation with today's announcement of the FinePix S6000fd, the first digital camera with Fujifilm's Face Detection Technology. Also today, Fujifilm unveiled the FinePix F20, a sister camera to the award-winning and critically-praised FinePix F30.

The newest component of Fujifilm's Real Photo Technology, Face Detection Technology helps digicam users take better pictures. It operates exactly as its name implies, detecting up to 10 human faces regardless of their position in the scene. Once identified, Fujifilm's Face Detection Technology prioritizes the faces. Then, the FinePix S6000fd adjusts its focus and exposure automatically so the intended subject is sharp, clear and exposed in the most flattering manner. The photographer can easily disengage the Face Detection Technology at the touch of a button.

Face Detection Technology is a perfect complement to the other components of Real Photo Technology, particularly the i-Flash system, which also is found on the SLR-styled FinePix S6000fd. After the detection system identifies faces and the camera sets focus and exposure, i-Flash adjusts its power intensity accordingly depending on scene conditions. The end result of the two features working in concert is a more life-like 'people picture' with natural tones and finer detail.

"Fujifilm continues to stay true to its rich photographic legacy by making image quality its top priority when developing new digital camera technologies," explained David Troy, Senior Product Manger, Electronic Imaging Products Division, Fuji Photo Film U.S.A., Inc. "Face Detection is the latest addition to Fujifilm's suite of Real Photo Technology features that reduce blur and noise and contribute to the overall quality of consumers' photographs."

The FinePix S6000fd's impressive features do not end with Face Detection and i-Flash. The list includes:

-- 6.3 MegaPixel Super CCD HR sensor
-- ISO equivalency up to 3200 at full resolution
-- 28-300mm Fujinon 10.7X optical zoom lens
-- Dual Shot Mode

The FinePix F20 shares many of the same features as the highly-regarded FinePix F30. It has a compact design, a 6.3 MegaPixel Super CCD HR sensor, Real Photo Technology, and a 2.5-inch LCD display. It also has a convenient and helpful Picture Stabilization button that sends ISO sensitivities as high as 2000 at full resolution.

The FinePix F20 will be available in August at a retail price of $299.95. The FinePix S6000fd will be available in September at a retail price of $499.95.

For more information on Fujifilm products, Fujifilm USA Web site at www.fujifilmusa.com.