Release Issued by Sony Ericsson:
Sony Ericsson Brings Chic, Affordable Z525 Clamshell to the US Market
April 4, 2006, Las Vegas, CTIA - Sony Ericsson today announced the Z525, a push-to-talk upgrade to the popular Sony Ericsson Z520. The Z525 is a stylish clamshell which works worldwide. The Z525 handset which also features Bluetooth®, a VGA camera, as well as a host of messaging capabilities, will be sold in the US beginning in the second quarter 2006.
“It is an exciting time to be at Sony Ericsson. The Z525 is further proof that Sony Ericsson can and will continue to create award-winning mobile devices that lead in design, quality and are easy to use,” said Najmi Jarwala, president, Sony Ericsson Mobile Communications Inc. (USA). “We are committed to offering a complete portfolio of handsets, PC cards and accessories for North American operators and consumers.”
Push-to-talk is a fun and easy way to stay in touch as immediate contact is maintained. It’s useful in many types of situations including connecting a small group such as colleagues working in various locations or friends and family in different places.
For the price segment, the Z525 is packed with useful and fun features. Bluetooth allows you to easily connect to a variety of headsets, car kits and other Bluetooth enabled devices. Like its popular predecessor, special lighting effects on the Z525 let you know who is calling. Blue lights around the rim light up in eight different patterns that sync with melodies to match individual callers. The VGA camera lets you save color pictures of your most frequent callers along with their contact details. These pictures are then displayed on the external screen when that person calls.
The Z525 let’s you share favorite photos with easy picture and video messaging capabilities via MMS. A simple-to-use Internet browser makes it easy to find nearby restaurants, movies, flights and more.
The Sony Ericsson Z525a is quad-band GSM/GPRS 850/900/1800/1900. It will be available in New Blue and starts shipping during Q2 2006.
Z525 – Features at a glance:
Imaging & Messaging
Internal display: 128x160 pixels, 65K colors, 1.8” TFT display
External display: 80x101 pixels, 4K colors
VGA camera with 4X digital zoom
Video recording, streaming and playback
Standard POP/IMAP4 E-mail
MMS and SMS
Push-to-talk
Instant Messaging
Caller ID associated light effects
Entertainment
Media Player (MP3/AAC support)
Speakerphone
Music Tones
Dedicated external speaker
MusicDJ™ and VideoDJ™
MIDI
MPEG4, 3GPP
3D Gaming
Java applications (games)
Video playback and streaming
OMA DRM
40 tone polyphonic ringer
16 MB user memory
Style-Up™ covers
Connectivity & Business
Quad-band GSM/GPRS 850/900/1800/1900 MHz
Bluetooth®
USB support
WAP 2.0
PC Synchronization
SyncML
Infrared (IrDA)
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com/us
