Release Issued by Pentax:

Your Choice Lens Rebates Kick-Off 1st April 2006

GOLDEN, CO (March 31, 2006)….PENTAX Imaging Company has announced the YOUR CHOICE consumer rebate program on select PENTAX digital SLR lenses beginning Saturday, April 1, 2006 until July 6, 2006. The PENTAX YOUR CHOICE program offers generous rebates up to $100 US that allow customers the opportunity to gear up on a selection of 12 popular PENTAX digital lenses. Every smc PENTAX lens features the acclaimed multi-layer coating to lower surface reflection, reduce ultraviolet rays, and deliver clear, high-contrast images. Famous for pristine clarity, superb contrast, and superior quality, smc PENTAX lenses are the exceptional choice for discerning photographers of every level.

“PENTAX has manufactured over 24 million lenses in the last five decades because we believe that for every assignment there needs to be a lens that matches each photographer's style, amateur and professional alike,” said Ned Bunnell, director of marketing, PENTAX Imaging Company. “With our lens rebate program, you can choose the PENTAX system that's best for you,” added Bunnell.

All qualifying product models and corresponding rebates include:
($100) smc P-DA 14mm F2.8 ED (IF) Lens
($100) smc P-D FA 100mm F2.8 Macro Lens
($100) smc P-DA 16-45mm F4.0 ED/AL
($100) smc P-DA 12-24mm F4-5.6 ED
($100) smc DA Fish-eye 10-17mm F3.5-4.5 ED (IF)
($100) smc P-FA 43mm F1.9 Limited Lens (black or silver)
($100) smc P-FA 31mm F1.8 Limited Lens (black or silver)
($100) smc P-FA 77mm F1.8 Limited Lens (black or silver)
($75) smc P-D FA 50mm F2.8 Macro Lens
($50) smc P-DA 40mm F2.8 Limited Lens
($50) smc P-DA 50-200mm F4-5.6 ED Lens
($50) smc P-FA 50mm F1.4

PENTAX will also continue with the following rebates on three compact digital cameras until June 30, 2006:
($30) Optio WPi digital camera
($30) Optio WP digital camera
($30) Optio M10 digital camera

For complete product and rebate details, visit: www.pentaximaging.com/rebates