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17th March 2006
Sony debutes its first Blu-Ray Disc products in US

Release Issued by Sony:

Sony Enhances High Definition Experience With Introduction of First Blu-Ray Disc Products

LAS VEGAS, March 16, 2006 - Sony Electronics today debuted its first Blu-ray Disc™ (BD) products in the U.S., along with details on suggested pricing and availability for some of the new offerings.

These next generation devices include a home player, VAIO® desktop and notebook computers, an aftermarket internal computer drive, and recordable/rewritable media. All will offer the highest-definition experience available from a five-inch optical disc.

"We're in a unique position to be unveiling a full line of HD products that capitalize on Blu-ray Disc's technological advantages," said Hideki "Dick" Komiyama, president and chief operating officer of Sony Electronics Inc. "Blu-ray Disc will set the bar for the high-definition lifestyle that consumers have been anticipating."

Headlining Sony's new product debuts are the BDP-S1 Blu-ray Disc player and the VAIO RC desktop computer. The player is targeted to ship in July for about $1,000. The VAIO PC with Blu-ray Disc will be available for about $2,300. Both the VAIO RC desktop and notebook with a Blu-ray Disc drive will be available by early summer.

In April, Sony plans to begin shipping 25GB BD-R (write once) and BD-RE (rewritable) discs for about $20 and $25 each, respectively. The 50GB BD-R and BD-RE dual-layer discs will come in subsequent months for about $48 and $60.

BDP-S1 Blu-ray Disc Player
The BD player is designed to deliver 1920 x 1080p output, the highest HD signal output currently available through an HDMI™ connection. The player supports various high quality video codecs, including MPEG2, MPEG4-AVC and VC1. Analog component output for 1080i has been included so people who own HD-capable televisions without HDMI can enjoy the Blu-ray Disc experience.

The new BDP-S1 model is compatible with standard DVDs with the added feature of 1080p upscaling through HDMI, which gives new life to existing DVDs libraries. Enhancing the BD entertainment experience further, BD-Java interactivity has been incorporated, allowing for the design of advanced interactive features.

The BDP-S1 player offers uncompressed multi-channel linear PCM digital audio output via HDMI, delivering optimum surround sound to an HDMI- equipped receiver. The player also has optical digital audio out and 5.1 channel decoding capability for backward compatibility with existing receivers. In addition, the unit has a separate audio circuit board, finely tuned audio components, rigid beam chassis construction, drive brackets and off center insulator feet.

This robust BD-ROM/R/RE player supports DVD playback from DVD/DVD+R/+RW encoded discs, as well as MP3 audio files and JPEG images stored on DVD+R/+RW discs.

Capture, Edit and Burn HD with VAIO BD-Enabled PCs
The VAIO RC Series computers, Sony's first Blu-ray desktops, combine BD recording technology with high-octane performance, allowing aspiring moviemakers and videographers to capture and burn their high-definition content.

Consumers can edit high-definition footage with a comprehensive suite of software applications. They can then archive and share it on Sony high-capacity BD-R and BD-RE Blu-ray Discs or downconverted to standard definition DVD+R/+RW dual layer discs, capitalizing on flexibility in storage, playback and recording.

"These new VAIO PCs marry eye-catching aesthetics with powerful cutting-edge technology," said Komiyama. "Our new Blu-ray enabled computers will empower people to unleash their creativity and experience entertainment in a whole new realm."

The VAIO RC Series will be shipped with a 25GB Blank BD-RE (rewritable) blank disc.

Aftermarket Internal Blu-ray Disc Recordable/Rewritable Drive
The BWU-100A, an aftermarket internal Blu-ray Disc drive for computer use, will support recording of 25GB and 50GB BD-R (write once) or BD-RE (rewritable) discs at 2X max speed. They are capable of burning a full 25GB disc in about 30 minutes. The drive will also support recording of standard single layer 4.7GB DVD+R/+RW, Double/Dual Layer 8.5GB DVD+R, DVD-RAM and CD-R/-RW media, making it a true all-in-one "tri-mode" recorder/reader.

The new drive can be installed in a standard half-height computer bay with a parallel ATAPI (P-ATA) interface. Comprehensive authoring software will be included for capturing, editing, and burning high-definition personal content captured by an HDV format camcorder, keeping the video in native 1080i HD format for playback on a Blu-ray Disc player. Video can also be "down-converted" to standard-definition (SD) resolution for burning onto a DVD disc.

The BD drive will be available this year with pricing to be announced prior to product shipments.

AccuCORE Quality with Blu-ray Disc Media
Sony's AccuCORE® technology, which was integrated into recordable DVD discs more than a year ago, has been re-engineered for Blu-ray Disc media to deliver enhanced accuracy, compatibility and reliability.

The BD recordable and rewritable media offer:
Scratch Guard - hard coating that resists scratches, dust and static;
Archival Reliability - special material design that prevents data and image corruption and deterioration to ensure quality playback;
Stable Writing - a uniform and precise cover layer that reduces fluctuation as the disc spins; and
Temperature Durability - for the disc structure helps prevent warping during severe changes in temperature and humidity.

Blu-ray Disc is an ideal format for recording and sharing personal content captured by an HDV format camcorder. The original high definition content can be recorded to BD-R or BD-RE discs and played by a compatible Blu-ray Disc player connected to a TV, or a BD-equipped personal computer.

www.sonystyle.com go "Blu"

 
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