Release Issued by Pantone:

At the 2006 PMA International Convention and Trade Show Conference

Read our Review: Pantone huey display monitor calibrator tested
ORLANDO, Fla. - PMA Booth #2466 - Pantone, Inc., the global authority on color and provider of professional color standards for the design industries for over 40 years, today announced it was awarded the Digital Imaging Marketing Association® (DIMA) Innovative Digital Product Award for huey(tm), its easy-to-use monitor calibration tool designed for digital photo enthusiasts, gamers and any computer user wanting absolute color and clarity. huey was honored for technology innovation, including its ambient lighting feature, which enables huey to continually adjust the monitor as room lighting changes.

The 10th annual DIMA Innovative Digital Product Awards were announced Saturday, February 25, at Sneak Peek 2006, in association with the PMA International Convention and Trade Show, the world's largest annual photo imaging trade show.

"huey exemplifies best of the best at this year's show. It received more total points than any other product in this year's award competition," said Chad Munce, group executive, Digital Imaging Markets for the Photo Marketing Association. The DIMA Awards recognize products that are on the cutting-edge of innovation and huey is clearly on target."

Developed in partnership with GretagMacbeth and brought to market by Pantone, huey is based on GretagMacbeth's technology for professional- level products and delivered in an easy-to-use, affordable device - a true breakthrough in terms of form, function and usability. About the size of a small marker, huey delivers excellent results on LCD, laptop and CRT displays without requiring users to have any knowledge of color management. In addition, huey is the first monitor calibration device to continually adjust the monitor as room lighting changes.

In less than five minutes, huey can calibrate a user's monitor and adjust it based on his or her primary viewing activity - viewing photos, playing games, creating graphics or browsing the Web. With an affordable $89 price tag, huey delivers accurate on-screen color, a crucial component for anyone who cares about color fidelity.

Availability
huey will be on sale for $89 at Pantone's booth throughout PMA. huey can also be purchased through Pantone resellers and via the Web at www.pantone.com. huey works with LCD, CRT and laptop monitors and is compatible with Mac OS® X 10.3 and Windows® 2000 and XP.

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