Release Issued by Fujifilm:
Introduction of full Memory Stick(tm) range completes Fujifilm's media card line-up
Fujifilm now offers professional photographers and consumers every digital memory card format on the market.
Fujifilm, already the market leader in memory cards for digital devices, has announced the introduction of the Memory Stick Duo(tm), Memory Stick Pro(tm) and Memory Stick Duo Pro(tm) to its range. The additions complete Fujifilm's media card offering, which now includes every format available on the market.
The Memory Stick Duo is part of Fujifilm's consumer range of memory cards, which also includes CompactFlash(tm), MemoryStick(tm), xD-Picture Card(tm), MMCMobile(tm), MiniSD(tm) and standard SD cards. The cards can be used in a range of consumer devices, from digital cameras to the much- anticipated Sony PSP.
The Memory Stick Pro and Memory Stick Duo Pro fall within Fujifilm's range of memory cards for professional photographers. The formats excel at moving data very quickly, and offer users with Memory Stick-compatible devices the very best in terms of transfer speed to and from the card.
The Memory Stick Pro and Duo Pro are capable of withstanding the most demanding of photographic and digital applications. They join the CompactFlash 40x, 100x and 133x, and Standard SD card, 60x and 133x speeds, in Fujifilm's Professional memory card range.
Adrian Clarke, Fujifilm's Director of Photo Products, said, "The Sony PSP will be incredibly popular in the UK, which means that there will be even more demand than ever for the Memory Stick format. With the introduction of Memory Stick to its range, Fujifilm now offers every single media card format available on the market.
"When consumers need storage media, all they need do is look out for the Fujifilm brand. With such an array of memory cards on the market, and the increasing amount of devices requiring them, being able to look out for a single, reliable and high quality brand greatly simplifies the choice for consumers."
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk