Release Issued by HP:

Get a funky addition to the home with the stylish HP PSC 1510 All-in-One

TENERIFE, June 27, 2005 - HP today announces the launch of the HP PSC 1510 All-in-One. Featuring a curvaceous elegant design and advanced intuitive technology, this all-in-one device offers all the benefits of a complete home office in one neat, affordable package.

The HP PSC 1510 All-in-One is for those who enjoy cutting-edge technology with impeccable design which they can showcase in their home. With a smooth textured exterior, this device has the capacity to print, scan and copy. The fold-up paper tray means that, when not in use, the HP PSC 1510 All-in-One can hold its own alongside even the most stylish, modern household furniture.
Capable of printing up to 20 pages per minute (ppm) for black and white documents and 18 ppm for colour, the HP PSC 1510 All-in-One allows users to print photos or documents quickly and simply. This makes it the ideal choice for users needing to print a variety of documents including borderless photos up to a large panorama size of 215 x 610 mm, or copy large reports or creative projects in the comfort of their homes.

With PictBridge technology, the HP PSC 1510 All-in-One allows users to transfer and print photos without using a PC. For users who enjoy being creative with their photos and digital video clips the opportunities are endless. HP Real Life technologies mean photographers can use their PCs to remove red-eye, as well as enhance the detail and brightness in all their images. Using HP Image Zone software, photography enthusiasts are also able to organise, edit and enhance their digital photos. HP Instant Share technology allows photos to be shared with friends and family without having to attach large documents.

Those who wish to convert hardcopy photos and documents into digital files can do so easily with this all-in-one. Using high quality scanning at 1200 x 1200-dpi optical resolution and 48-bit colour, users can scan and store their images and documents digitally. By simply placing a document on the glass-top scanner bed and pressing one button, users can also make quick colour or black and white copies without having to turn on their PCs. The control panel is simple and easy to use with eight intuitively positioned one-touch buttons.

Printing and copying with laser-quality black text, is made simple with the new HP 336 Black Inkjet Print Cartridge with HP Vivera Inks. Customers who print more frequently are able to purchase higher fill inkjet print cartridges. For users looking to discover home photo printing, the HP PSC 1510 All-in-One comes with the new HP 342 Tri-Colour Inkjet Print Cartridge with HP Vivera Inks for brilliant, true-to-life colours. Customers wanting to print 6-ink photos have the option of purchasing the HP 348 Photo Inkjet Print Cartridge and swapping this with the black inkjet print cartridge. When the HP 348 is used with the HP 342 or HP 343 Tri-Colour Inkjet Print Cartridges, users are able to harness HP’s 6-ink printing technology and print crisp photos with warm natural skin tones and true-to-life colours. In addition, photos will resist fading for generations when printed on HP Premium Plus Photo Paper .

The HP PSC 1510 All-in-One is available from September 1, 2005 at a recommended retail price of €99 (actual price may vary).

1 Based on Wilhelm-Research.com light-fade testing under glass (as of January 2005) using the HP 343 Tri-colour and the optional HP 348 Photo Inkjet Print Cartridges on HP Premium Plus Photo Papers. For more information on fade resistance testing factors, visit hp.com/eur/fade resistance and www.wilhelm-research.com.