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24th September 2004
GMG demonstrates new CamFlow software at photokina


Released by GMG:

GMG demonstrates new CamFlow software at photokina

Hall 14.1, Stand B034

Software neutralizes and sharpens RGB digital photographs to their desired target color space

Tuebingen (September 23, 2004) - GMG, developers and marketers of high-end color management and proofing solutions, will demonstrate how digital photography and media neutral production has influenced the growth - and color management - of RGB workflows at its photokina booth (Hall 14.1, Stand B034), in Cologne, Germany from September 28 through October 3, 2004.

GMG will focus on GMG CamFlow, an automated workflow application handling RGB data from various systems in different color spaces. It automatically neutralizes, optimizes, sharpens and separates image files into the desired target color space. It enables photographers to visualize digital camera data as CMYK prints in various standard color spaces on standard inkjet printers.

GMG will also demonstrate GMG ColorProof o4, the most recent version of the company's award-winning color management software system, providing the most accurate way of calibrating digital inkjet proofing engines to produce digital contract color proofs precisely matched to the printing press; and GMG ProofControl o4, a complete package that enables the user to verify and document the conformity of each proof by checking a color bar.

Photokina is the international destination for all involved in photography and imaging. It's where the newest gear and innovations are announced, as well as innovations that set the pace for the photography world for years to come. Visitors attend from over 65 countries, and exhibitors come from around the globe.

Thanks to the increased use of digital cameras, cross-media data processing, and the desire to ensure that the production process is "media-neutral", RGB workflows are becoming ever more important. Unfortunately, with digital photography, standardization is less attainable because digital cameras are a major variable in the process. At the GMG booth, a professional photographer will be operating two different professional cameras, taking live photographs of the same content. The images will look different because each camera behaves differently with light and color. GMG CamFlow will be demonstrated, neutralizing the images and conducting a transformation into a standard RGB color space so that both photos will be visually identical. From there, the images will be transformed into the final target color space (such as ISO standard, gravure, etc.), with dynamic sharpening depending upon the final output size.

GMG CamFlow optimizes and standardizes digital image data, and previews an image in its final color space, to help restore consistency to all-digital RGB workflows, using individual camera profiles to optimize the RGB data.

GMG CamFlow allows users to preview and proof raw RGB data, as it will appear in the final color output based on clearly defined standards. It first corrects any color-related errors by neutralizing the specific properties of the camera. Next, it converts the data to a standardized, device-neutral color space, such as Adobe RGB (1998) or ECI RGB. This ensures standardized reproduction so that all images in catalogues, for example, display consistent color. GMG CamFlow can deliver the optimized and neutralized RGB data to a media-neutral image database, where it can be output from any GMG calibrated printer, independent of location. By printing the proof in an output color format such as PSR gravure, ISO standard, or SWOP, a photographer can run a precise visual check on the results as they will appear in the final printed piece. Production times are shortened and costs reduced. Moreover, work is documented to "contract proof" standards.

Introduced this past May at Drupa 2004, CamFlow has been successfully installed at a number of sites, including major publishing houses that require consistent color photography. One such installation, Motorpress- Ibérica, the largest magazine and review publisher in Spain, uses GMG CamFlow to process color and image treatment in its digital images, required when they changed from analogue to digital photography. Tomás García Rodríguez, Head of the Color Management Department at Motorpress- Ibérica, remarks, "Right now it is being used for 80-90% of our published material. Our main objective was to present printers with high-quality color proofs to enable them to print our material without any problems.

This new working procedure has successfully eliminated the previous uncertainty of not knowing how the finished product would turn out until we actually saw a printed copy in front of us."

www.gmgcolor.com

 
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