Released by ExpoDisc:
ExpoDisc Unveils Digital Warm Balance Color Filter
NEW YORK, NY (September 23, 2004) - ExpoDisc Inc., the pioneer in diffusion filters that allow photographers to fine-tune color balance at capture, today announced the ExpoDisc Digital Warm Balance Filter. The new filter is designed for professional photographers, videographers, and serious amateurs.
The new filter produces custom color at the point of capture. Photographers no longer have to shoot through extra glass, carry inconsistent and cumbersome cards, or spend hours on the computer in post-production color correction. Users just need to read and set white balance with the ExpoDisc Digital Warm Balance filter in place before shooting to produce portraits and landscapes with warmer, more pleasing colors.
The Digital Warm Balance Filter is a calibrated, colored diffusion filter with a bias that forces the digital camera to add precise quantities of red and green color to a neutral balance. The filter is excellent for warming (or balancing) skin tones in indoor or outdoor portraits and scenery. It decreases color temperature; adds healthy skin tone to images shot in open shade or overcast conditions; slightly reduces the bluish cast on overcast days or at high noon; reduces excess blue from flash indoors or in daylight flash-fill; as well as warms sea, sky and high altitude shots.
Each ExpoDisc comes with a card recording its exact density and primary color characteristics. The ExpoDisc filter works with digital cameras and digital video, and is available in six standard sizes from 58mm to 82mm. Prices range from $79.95 to $159.95. Custom sizes are available on special request.
The ExpoDisc white balance method turns what has been a difficult color management problem into a simple routine. With the new filter, any photographer following the same custom white balance procedures as the original ExpoDisc can now generate an equivalent 81A warmed image at capture.
"The ExpoDisc Digital Warm Balance Filter is an easy way to get great color on the first shot for digital cameras and digital video," stated Chris Stocker, ExpoDisc Vice President of Sales and Marketing. "Professional photographers love it because it's quick and easy, and they don't have to go back to the studio for color adjustments."
About ExpoDisc
ExpoDisc Inc., originally founded in 1980, is the pioneer in white balance filters. Its founder, George Wallace, originally designed the ExpoDisc to be a more convenient and accurate gray card and printing tool for 35mm film cameras. His daughter Diane Wallace later found that you could also use it to get easy digital white balance. ExpoDisc Digital White Balance Filters are available at photography dealers nationwide, or online at www.expodisc.com.
