Live the adventure with the all-new, all-weather COOLPIX W300
Sales start date: TBC
London, UK, 31st May 2017: Nikon introduces the all-new COOLPIX W300—the all-weather compact with deep-water credentials. Perfect for adventurers, this is an easy-to-use camera that’s ready to take on the great outdoors, the city, and everything in between.
The COOLPIX W300 easily captures 16 MP photos and 4K/UHD video at depths of up to 30 m without housing.1 A solid performer on land too, this dustproof compact keeps on shooting in temperatures as low as -10° C.2 And the shockproof body can tolerate drops from heights of up to 2.4 m.3 The bright NIKKOR wide-angle zoom lens gives users the freedom to capture superb shots of the action in low light or murky underwater environments. Macro mode will capture extreme close ups of tiny wonders above or below the water. Support for GPS/GLONASS/QZS makes it easy to geotag shots and log journeys. And SnapBridge connectivity lets users sync photos to a smart device as they shoot, or use the smart device to shoot remotely.
Chelsey Lavall, Product Manager, CDSC & Action at Nikon UK says: “If you love being outdoors and seek out adventure, this is the perfect camera for you. The COOLPIX W300 is waterproof up to 30 meters, allowing you to capture amazing memories whether in the pool, snorkeling in the Caribbean or diving off cliffs in the Mediterranean. You can shoot scenery from the back of a jeep on safari or out skiing on the slopes – the COOLPIX W300 is built to withstand anything you throw at it. SnapBridge also makes sharing your pictures easier than ever before, so your friends back home can stay up-to-date with your adventures.”
Summary of key features
Tough build. Tough performance. Real freedom. Waterproof to 30 m without housing.1 Shockproof when dropped from heights of up to 2.4 m.2 Freeze-proof down to -10° C, and dustproof too.3
Thrilling moments. Exceptional images. Sensitive back-illuminated 16 MP CMOS sensor and bright f/2.8 lens with 5x optical zoom. The 10x Dynamic Fine Zoom4 doubles the reach of the lens to bring the action that much closer.
Show more of the world. Record 4K/UHD 30p footage or Full HD (1080p) video on land or underwater. A new AE lock helps capture smooth video footage as the light changes, which is especially handy when filming underwater.
Sharp and steady. Speedy autofocus and Nikon’s impressive five-axis Hybrid Vibration Reduction deliver fast, steady, spot-on shooting—on land or underwater.
Knows where you go. Shows where you’ve been. The camera’s new Tool button will instantly display GPS, number of steps taken, and altitude/depth or air pressure/water pressure readings on the monitor.
Easy control for lives rich with adventure. With a deep grip, a large monitor, and easy control underwater or when wearing gloves.
The world is waiting. Go find it. The camera’s tripod mount is just as useful for accessories—like Nikon’s SB-N10 underwater flash—as it is for shooting time-lapse movies with a tripod.
1 Waterproof: clears Nikon testing conditions that are equivalent to JIS/IEC Protection Class 8 (IPX8). Shooting at depths up to 30 m is possible for approx. 60 minutes.
2 Freeze-proof/dustproof: clears Nikon testing conditions that equivalent to JIS/IEC Protection Class 6 (IPX6).
3 Shockproof: clears Nikon testing conditions that conform to MIL-STD 810F Method 516.5-Shock (dropped onto plywood of 5 cm thickness from a height of 240 cm).
4 Dynamic Fine Zoom can zoom 2x further than the longest optical telephoto range, while maintaining maximum image resolution.
The camera’s Bluetooth® and Wi-Fi® capabilities are only available when using SnapBridge. Nikon’s SnapBridge application must be installed on a compatible smart device before SnapBridge can be used with this camera.
The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon and its Affiliates is under license.
Wi-Fi® and the Wi-Fi Certified logo are registered trademarks of Wi-Fi Alliance®.
Android and Google Play are trademarks of Google Inc.
World’s most photographed landmarks revealed; but we’re starting to tire of identical Instagrams
Eiffel Tower tops list as most photographed landmark but over a third of snaps are exactly the same; the Burj Khalifa ranks higher than the Colosseum
The Top 30 landmarks, compiled using Instagram data, has been topped by the Parisian icon; with Big Ben in London a close second. The Burj Khalifa has been snapped and shared more times than the Colosseum in Rome
Award winning travel photographers from around the world have captured an incredible photo series, on the Xperia XZ, showing how different landmarks can look, whether in low light or using a hint of colour
85% of photos taken of Machu Picchu are from the same spots, creating nearly half a million identical images on Instagram
There is an increasing desire to see new and original photography, with 47% of people bored of seeing the same shots, and 52% of people more likely to ‘like’ a composition they’d not seen before.
18 May 2017 00:01 (CEST): New pan-global* research released today by Sony Mobile has revealed the top 30 most photographed landmarks worldwide – a list topped by The Eiffel Tower and including Alhambra, The Colosseum, The Burj Khalifa and Big Ben.
The #XperiaNewPerspectives research revealed that more than half of the Top 30 landmarks are shot from the same three angles. With 55% of travellers saying they would plan their itinerary based on photography opportunities, it looks like we need to up our holiday photography game to avoid boring our friends as 47% of people said they were bored of seeing the same three shots. Whilst 52% were more likely to ‘like’ an image of a landmark if it was interesting and something they’d not see before.
The Eiffel Tower’s presence at the top of the list may not surprise, but the data that shows 35% of photographs of the landmark were taken from the same three angles is eye-opening. Other notable landmarks that follow this trend include Christ the Redeemer in Brazil where 71% of shots are from the same three angles, Trevi Fountain in Italy (74%), Mount Fiji in Japan (77%) and Machu Picchu where 85% of all Instagrammed images are taken from the same few spots.
Research also concluded that half of those surveyed pick their holiday based on others’ holiday snaps and a further 45% look to Instagram for inspiration of where to photograph and visit.
Sony Mobile has partnered with three award-winning travel photographers from across the globe and equipped them with the Sony Xperia XZ to visit some of the leading landmarks and capture them from new perspectives. From low light shots of the Colosseum to blur-free crowds of the Eiffel Tower showing off the capabilities of the Xperia XZ’s camera.
“This research has given us real insight into how important photography has become to our holidays and how the two are inextricably linked, said Sony Mobile. “Photography has become a vital part of any trip – whether city break, adventure or simply lying on a beach. With the quality of the camera in our Xperia XZ, travellers can experience blur-free images with ‘true-to-life’ colour image capture, and superb low-light capability. We hope to inspire a new generation of photographers to capture a new perspective on their travels.”
Commenting on the fantastic imagery created on Xperia XZ and the New Perspectives report CEO of World Photography Organisation, Scott Gray, said: “The photography landscape has changed dramatically over the past decade and this is ultimately down to the accessibility and quality of cameras. This accessibility is even more pronounced with smartphones, the technology within these camera phones enable people to improve their photography but also, very importantly, have a high enough resolution to be able to actually do something with that image. This ability to capture the spontaneous can really help challenge the photographer’s creativity whilst providing a unique image for the viewer.
It is absolutely fantastic that photographers are using different techniques and filters but these more unique images, whilst they may require editing, should suffice without heavy touching up and therefore produce a more natural photograph.”
Award winning travel photographer, Lluís Salvadó, offers his top tips for capturing photography with a new perspective this summer –
Play around with colours and brightness, it’s amazing how different one scene can look with some clever camera tricks
If you’re struggling to get an original shot play around with reflective surfaces, a famous landmark can be transformed by a little water
Look for beauty in the architecture around you, not just the landmark as a whole. There can be a very artistic quality to structural things
Try out a new perspective and get some shots from high above or below the subject, don’t be scared to experiment with compositions
Use people and their silhouettes to give a shot a sense of place and time, and play around with forced perspective too
– Ends –
Notes to Editors
For more about Xperia XZ
Xperia XZ perfects the fundamentals of a standout smartphone. Key features:
23MP rear camera with triple image sensing technology for blur-free pictures and true-to-life colour
13MP front camera with superior low-light capabilities for sharper selfies
5.2” Full HD display with curved glass
Stunning loop surface design
Fast Qualcomm® Snapdragon™ 820, 64-bit processor
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative smart products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
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About the Top 30 list
No. of Instagram images
% from top three angles
Empire State Building
Notre Dame Cathedral
St Peter’s Basilica
Statue of Liberty
Christ the Redeemer
Burj Al Arab
Ha Long Bay
Arc de Triomphe
Great Wall of China
Sydney Opera House
About the ‘New Perspectives’ report (full report available)
The report has combined the work of OneFifty, a digital data and strategy consultancy; with market research company OnePoll who conducted survey / data research around the world. The statistics within the report are a collective of 5,352 respondents across five territories – UK, Germany, France, Spain and UAE.
*A note about the statistics throughout the report
All statistics in the report are not representative of the general population but are of those surveyed. A sample size of 5,352 across four European markets (UK, Germany, France, Spain and UAE) were polled.
Lluis was born in Granollers, near Barcelona. In 1998 he began learning about photography while studying Audio-visual Communications. After some years working as a sound system technician, he decided to make a radical change in his life and began working as a photographer full time in 2004.
His passion for travelling and capturing stories with a camera led him to co-create Bisual Studio in 2013. Since then, he has not stopped traveling and living great adventures to tell stories that deserve to be told through a lens. In 2016, Lluís won best single image in the ‘Journeys and Adventures Portfolio’ category at the Travel Photographer Of The Year awards.
Achim loves and lives for photography, he lives in southeast Munich (Bavaria / Germany) – the perfect location for the short walk to some of the most stunning scenery in Europe. He states that the mountains, lakes and landscapes of Upper Bavaria and the Alps are his ‘preferred “hunting ground” in particular, the special lighting effects’.
Shortlisted in the Sony World Photography Awards competition in the Open Competition for Travel. He now works as a freelance photographer for Getty Images – the world’s leading providers of digital media. To date his Getty Images portfolio has over 800 photos.
Mikael Buck is an editorial photographer based in London, UK and his work focuses on portraiture and travel. He began his career as a photojournalist and has worked on commission for every daily national newspaper in Britain, including, The Times, Guardian, Daily Mirror and The Daily Telegraph as well as being published in countless international publications. Mikael has received critical acclaim for his photographs of iconic landmarks such as St Paul’s cathedral and his landscape work in Iceland and The Isle of Man.
Mikael photographed Big Ben, the Eiffel Tower and Burj Khalifa
The new ultra-rugged Tough! TG-5 camera from Olympus set to beat all others in all conditions
London, May 17th, 2017 – When you are looking for the ultimate tough, go-anywhere camera to capture the highlights of your latest adventure, the best in class just got better. With the TG-5, Olympus announces their latest flagship Tough! camera, and it comes with some serious enhancements. The class leading super bright 25-100mm* 1:2.0 lens is married to an all new sensor and the latest TruePic VIII image processor that deliver significant improvements in speed and still image quality in all conditions, while video now boasts 4K and 120FPS Full HD high-speed movies for better slow motion quality. Added to this are new easy to access controls and dual pane anti-fog glass. As Tough!’s tend to be used when the elements are at their harshest, this matters, so for all those who want to share spectacular evidence of their exploits this summer: Look no further than the new Tough! TG-5 available in red or black from mid June at £399.99.
The adventurer’s choice:
Annelie Pompe** is a professional adventurer from Sweden who has used the TG series for many years:
“I go climbing, freediving, running, skiing, surfing, kayaking and mountain biking so I need a camera that can go anywhere, stand the pace and create great pictures. The TG-5 takes all this in its stride and I love the new control dial and anti-fog dual pane glass – when you are in and out of freezing water these will make a great camera even better to use.”
There are plenty of “action” cameras but none that quite deliver the still image quality and convenience of the TG-5. In the middle of a tackle-anything adventure, your camera needs to be light and small enough not to get in your way, yet be able to take punishment so you don’t worry. Throw a TG-5 in a canoe with water sloshing – no problem. Stand on it in hiking boots – a walk in the park. Drop one from head height onto a boulder – all in a day’s shoot. Regularly awarded best in class since the introduction of the TG-1 in 2012, the flagship Olympus Tough! series has become the go-to rugged camera for die hard adventurists the world over. A classic blend of carry-anywhere size and hard as nails durability that Olympus pioneered, the TG-5 now heralds levels in image quality and video performance to add to a reputation for robust construction.
Better image quality, more tracking and sharing capabilities
Eiji Shirota is head of the Olympus team that developed the TG-5 in Tokyo and explains the camera manufacturer’s priorities as follows:
“Our priority with the TG-5 was to improve overall image quality in a wider range of conditions and to enhance the adventure capturing capabilities of the camera. Customer feedback told us that Tough! cameras are used in situations that are challenging both physically and photographically. The new sensor has a lower pixel count than the previous model, yet when combined with the latest image processor from our pro flagship OM-D E-M1 Mark II, gives better image quality than before with enhanced dynamic range and improved response time.
As a bonus, we have even included a version of the Pro Capture feature also taken from our professional OM-D line that helps catch the exact moment in action sequences. Finally, we added a temperature sensor to the existing GPS, manometer and compass so that users can share even more information with their images to really tell a story of their adventures.”
Five features for outdoor fans
The TG-5 has five main strengths. Its ultra-bright lens, its Variable Macro system, its range of accessories and its field sensor system combined with built-in WiFi for tracking and transferring data to smartphones. That’s four. Number five is the now legendary toughness. The TG-5 is shockproof to a height of 2.1 metres***, crushproof to a weight of 100kg***, freezeproof down to -10°C***, dustproof, and waterproof to a depth of 15m without a special underwater housing***. With the PT-058 underwater casing (sold separately), images and movies can even be captured in depths of up to 45 metres.
The super-bright 25-100mm* lens has a 1:2.0 maximum aperture at wide zoom settings, which means the TG-5 can capture colourful, low-noise shots in light-starved environments where fast shutter speeds and low ISO settings are a must: For example 15m underwater, with no need for a housing or extra light. Divers will not only profit from the built-in manometer but also from Underwater HDR to enhance areas of light and shadow, AF Area to shift the focus within the frame and the glove-friendly customizable mode dial together with a new control wheel.
For spectacular nature shots, the TG-5 has an advanced, four-mode Variable Macro system, with Microscope, Microscope Control, Focus Bracketing and Focus Stacking Mode. The latter works without software, which is unique in this camera category. To maximise realism and colours and minimise noise, the TG-5 also supports RAW files.
Extended warranty and underwater tips & tricks at MyOlympus
The TG-5 is a comprehensive system for adventurous people with imaging ambitions to match. The great-value price includes a six-month warranty extension**** if new owners register their camera at MyOlympus.
Divers can find more information and tips & tricks on capturing pristine images with the Tough! series below sea level in our new Underwater Photography World at www.olympus.eu/underwater
> LG-1 Macro Light Guide for illuminating macro subjects evenly and counteracting camera shadow for truly spectacular shots
> FD-1 Flash Diffuser for redistributing light from the built-in flash to evenly illuminate close-up subjects in poor light
> FCON-T01 Fisheye Converter Lens for quirky, wide-angle shots in severe conditions, including underwater
> TCON-T01 Tele Converter Lens for extreme close-ups underwater, or elsewhere
> PT-058 Underwater Casing for capturing movies and stills worry-free at depths up to 45 metres
> CSCH-121 Neoprene Case for added protection against scratches and high drops – it’s mesh design allows quick draining and drying after underwater use
> CSCH-123 Sport Holder for carrying your camera hands-free and within reach on the front of a harness or backpack. Available in light blue and Orange
> CSCH-126 Silicon Jacket for protection from scratches
> CSCH-107 Hard Case with a carabiner hook for securing your camera to a variety of outdoors equipment
> CHS-09 Floating Handstrap in red for a sporty and highly visible way to hold onto or relocate your Tough!
Product specifications are subject to change without notice. Please check the Olympus website at http://www.olympus-europa.com/ for the latest specifications.
* 35mm equivalent
** @anneliepompe and www.anneliepompe.com
*** Waterproof according to IEC standard publication 529 IPX8. Shockproof figures compliant with MIL-STD810F (Olympus test conditions). Freezeproof and crushproof according to Olympus test conditions.
**** Six months on top of the statutory warranty in the country of purchase.