Micron Technology Corporation, the global semiconductor memory products manufacturer, is to close its Lexar flash memory products business. Lexar was, alongside rival SanDisk, one of the leading brands supplying innovative high capacity and high performance memory cards and readers for photographers. Micron, which also runs Crucial Technology, acquired Lexar back in 2006,
These days, the supply of memory cards for professional cameras is a relatively niche business and for the rest of us it’s a price-sensitive commodity market for SD and microSD cards. Reading between the lines, Micron sees little potential for a premium memory card brand like Lexar.
There was a time when owning the latest Lexar Professional memory card was a badge of honour. Lexar used its ‘X’ performance factor to great marketing effect. Some of you might recall, say, 256MB (that’s megabytes, not gigabytes) 40X Lexar Platinum compact flash cards from over a decade ago. Today you can get Lexar 256GB 1000X SD cards and 3600X CFast cards. But not for much longer.