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according to Fuji Sankei News tid bit based on BCN report, in the cumulative (Japanese) market share for the period of Jan - Sept, this year, the market share of each manufacturere was as per attached graph.
Canon and Nikon: 40.1%
Sony: 10.0%
When viewed only Sept figures, Sony's share is 15%, they say. They say it is almost certain that Sony will get 10% throughout the year, their declared (interim) target market share when started the business in 2006.
The news also cite ironically in a sense that although Canon announced their target market share of this year was 50%, they reduced it to 45% later, saying they (Canon) cannot ignore the growth of Sony.
At the moment, both C and N reportedly do not prepare specific counter measures against Sony. - but IMHO it is very likey that they launch price war toward the Christmas sales season. (not reported in the news, though)-especially Canon in my prediction.
The total dSLR market between Jan to Aug was 5,854,000 units, up by 28% on the same period of the previous year. So it is still growing. No mention about compact digicams here. (I understand this figure refers to the total shipment globally. I may be wrong. - my personal memo is not available now.)
yoshi
p.s. starting at 12 o'clock (clockwise); Canon 40.1%, Nikon 40.1%, Sony 10.0%, Olympus 5.3%, Pentax 4.2%, Panasonic 0.2%, others 0.1%
Canon and Nikon: 40.1%
Sony: 10.0%
When viewed only Sept figures, Sony's share is 15%, they say. They say it is almost certain that Sony will get 10% throughout the year, their declared (interim) target market share when started the business in 2006.
The news also cite ironically in a sense that although Canon announced their target market share of this year was 50%, they reduced it to 45% later, saying they (Canon) cannot ignore the growth of Sony.
At the moment, both C and N reportedly do not prepare specific counter measures against Sony. - but IMHO it is very likey that they launch price war toward the Christmas sales season. (not reported in the news, though)-especially Canon in my prediction.
The total dSLR market between Jan to Aug was 5,854,000 units, up by 28% on the same period of the previous year. So it is still growing. No mention about compact digicams here. (I understand this figure refers to the total shipment globally. I may be wrong. - my personal memo is not available now.)
yoshi
p.s. starting at 12 o'clock (clockwise); Canon 40.1%, Nikon 40.1%, Sony 10.0%, Olympus 5.3%, Pentax 4.2%, Panasonic 0.2%, others 0.1%
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