Calling it the "UltraCrime" printer is probably very accurate, giving the price structure!
Can you confirm the UK price bracket for the 3800, Ian? Your news page has an RRP of £995+VAT, which is £1170. It's listed on US sites for $1295.
That suggests that UK customers are going to be charged almost TWICE (~$2100+) what our US friends will be charged. That can't be right.