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ADATA Releases XPG GAMMIX Line with S10 PCIe Gen3x4 NVMe 1.2 SSD and D10 DDR4

Press release issued by ADATA:

Storage and memory designed for gamers, delivering optimized performance and sleek designs 

Taipei, Taiwan – July 11, 2017 – ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched its XPG GAMMIX product series, first shown at Computex 2017. The debut consists of the GAMMIX S10 PCIe3x4 NVMe 1.2 M.2 2280 SSD, capable of 1800MB/s read and 850MB/s write thanks to premium 3D NAND in up to 1TB capacity. The S10 features a stylish heatsink for expedited heat dissipation. It is joined by GAMMIX D10 DDR4 memory modules, which likewise boast a custom heatshield to ensure lower temperatures and more stable performance. They are offed in black and red colors, and in up to 3000MHz factory speeds with a starting speed of 2666MHz on new Intel X299 motherboards. The GAMMIX line provides gamers, PC DIY enthusiasts, and overclockers with additional options that combine performance and design, stemming from the core XPG mission statement of ensuring better experiences.

GAMMIX S10: PCIe3x4 NVMe 1.2 M.2 with a cool twist

With speeds up to 1800MB/s read and 850MB/s write, the S10 leverages the efficiency of the M.2 2280 form factor and the NVMe 1.2 protocol to better serve performance seekers, from gamers to graphics professionals. It cuts down data transfer waits, loading times, and seek latency, and packs up to 1TB 3D TLC NAND driven by an SMI controller. The custom-designed XPG heatsink ensures temperatures are at least 10 degrees Celsius lower than non-shielded M.2 SSDs, promoting stability and longevity. DRAM and SLC caching help maintain peak performance, with read/write IOPS ratings of 130K/140K. The S10 further supports LDPC error correction, and has a 2 million hour mean time before failure rating. It arrives backed by a 5-year warranty. In addition to 1TB, customers can choose from 128GB, 256GB, and 512GB models. 

GAMMIX D10: aggressively-styled DDR4 appeals to dedicated PC DIY fans

Red and black D10 DDR4 memory modules feature a black ADATA-made PCB and a custom XPG open top heatshield with serrated “teeth”, angled to evoke a sense of power and performance. At the same time, D10 modules are relatively low profile, allowing easier installs even in smaller or more cramped cases. Available in 2400MHz to 3000MHz, D10 modules use premium, carefully-sorted components for guaranteed quality and compatibility. On Intel X299 motherboards, fine-tuned SPD (serial presence detect) sets a 2666MHz base speed, compared to 2400MHz for the modules on other platforms. D10 module PCBs have 10-layers to eliminate interference and improve signal fidelity, plus the open top heatshield vastly improves dissipation for better stability when gaming and overclocking. Internally, a 2oz copper layer further enhances cooling. Coupled with Intel XMP 2.0 compatibility, cool and stable D10 modules offer considerable overclocking headroom. They ship with a lifetime warranty, like all ADATA and XPG memory modules.

UK Pricing is as follows:

GAMMIX S10 PCIe SSD 512GB – £209.00

GAMMIX D10 DDR4 2400 8GB – £69.00 

About XPG
Xtreme Performance Gear (XPG) is an ADATA Technology brand offering high performance PC hardware. XPG products distinguish themselves by surpassing stringent ADATA A+ Testing Methodology to ensure the highest standards for superior product stability and performance. XPG provides gamers, enthusiasts, and overclockers an extraordinary journey best experienced at full tilt. The XPG line sports advanced technical attributes and its strength shines through with sleek and powerful designs that have earned prestigious accolades worldwide. These include Good Design Awards from Japan and Taiwan Excellence Gold Awards. ADATA XPG products are recognized by overclockers and world-renowned professional gaming teams who use them as essential hardware for achieving victory. For more information, please visit www.xpg.com

WESTERN DIGITAL Launches new my passport™ ultra DRIVE

Press release issued by Western Digital:

WESTERN DIGITAL Launches new my passport™ ultra DRIVE to help consumers easily back up their digital lives

SAN JOSE, Calif., June 27, 2017 – Western Digital Corporation, (NASDAQ: WDC), a global data storage technology and solutions leader, today expanded its iconic line of WD® brand My Passport portable drives with the redesigned My Passport Ultra drive. In addition to a new metallic look, the drive offers intuitive WD Discovery™ software to help consumers easily back up photos, videos and important documents shared and created across multiple social networks, cloud services and devices. The My Passport Ultra drive is the ideal storage solution for consumers who want to consolidate and preserve all aspects of their digital lives.

Today’s consumers have multiple social media accounts, and according to Parks Associates research1, use an average of three public cloud services per household like Dropbox, Google Drive™ or Microsoft OneDrive, all of which increases their digital footprint. With so many ways to create, share and store content, there is a growing need for solutions that enable consumers to consolidate all of this crucial data. The My Passport Ultra drive with WD Discovery software makes it easier than ever to back up content from popular social media platforms like Facebook and Instagram*. With a few simple steps, users can download all of their content, including tagged photos and videos from Facebook, onto the drive. WD Discovery software is also an excellent way for users to keep a local copy of files they’ve stored on their favorite public cloud services.

“As the connected consumer has become more mobile, content is now scattered across multiple devices, cloud services and social media,” said Glenn Hower, Senior Analyst, Parks Associates. “The fundamental problem for consumers is that they may not remember what content is stored on what account. Device makers and service providers are positioned to provide a better way to integrate and improve the connected consumer experience.”

To ensure peace of mind that valuable digital memories and files are backed up quickly and easily, the My Passport Ultra drive also comes with easy-to-set WD Backup™ software, allowing users to schedule automatic backups directly from a computer to the drive. In addition, the My Passport Ultra drive features 256-bit AES Hardware Encryption with WD Security™ software built in to help keep private content secure. With a personalized password, users can activate hardware encryption and data protection.

“With so many amazing platforms at our fingertips to create and share photos, videos and important files, it’s critical that we enable consumers to bring together all of their precious content,” said Sven Rathjen, vice president of marketing, Client Solutions, Western Digital. “We’re focused on delivering brilliant storage solutions that combine the quality, performance and reliability consumers have come to expect from the WD brand, and now we’ve reimagined our portable storage portfolio with intuitive software, high capacity and a beautiful design that perfectly suits today’s digital lifestyle.”

The My Passport Ultra drive’s stylish design is an extension of the new My Passport industrial design that was launched in October 2016 and formed from its partnership with award-winning industrial design and branding firm, fuseproject and its lead designer Yves Behar. Designed with metallic and matte finishes, the My Passport Ultra drive is available in two color combinations, either black-gray or white-gold. The drive comfortably fits in the palm of a hand, pocket or purse, so people can confidently back up all of their favorite content wherever life takes them.

Pricing and Availability

The My Passport Ultra drive is protected by a three-year limited warranty and is available now from wd.com and at select retailers and distributors around the world. My Passport Ultra has a Manufacturer’s Suggested Retail Price (MSRPs) starting at $79.99/1TB/ £82.99 respectively**. You can see full UK pricing here.

Lexar flash memory card business closed by Micron

Micron Technology Corporation, the global semiconductor memory products manufacturer, is to close its Lexar flash memory products business. Lexar was, alongside rival SanDisk, one of the leading brands supplying innovative high capacity and high performance memory cards and readers for photographers. Micron, which also runs Crucial Technology, acquired Lexar back in 2006,

These days, the supply of memory cards for professional cameras is a relatively niche business and for the rest of us it’s a price-sensitive commodity market for SD and microSD cards. Reading between the lines, Micron sees little potential for a premium memory card brand like Lexar.

There was a time when owning the latest Lexar Professional memory card was a badge of honour. Lexar used its ‘X’ performance factor to great marketing effect.  Some of you might recall, say, 256MB (that’s megabytes, not gigabytes) 40X Lexar Platinum compact flash cards from over a decade ago. Today you can get Lexar 256GB 1000X SD cards and 3600X CFast cards. But not for much longer.

New QNAP Thunderbolt NAS line-up at the Photography Show

QNAP showcases new Thunderbolt NAS lineup, budget-friendly 10GbE-ready business NAS and more NAS solutions at the Photography Show 2017

QNAP Thunderbolt

QNAP® Systems, Inc. will be exhibiting at the Photography Show taking place at the NEC, Birmingham, UK, from March 18th to March 21st, 2017. Visitors heading to QNAP’s stand C51 will have the chance to get hands on with QNAP’s latest NAS solutions for all image creators, including the industry-leading Thunderbolt™ 3 NAS and many other models of the feature-rich NAS series.

Explore the Best NAS for photographers with QNAP

QNAP will present amateur and professional photographers a variety of QNAP NAS solutions designed to suit their needs in image production. With live demos, visitors will see how QNAP NAS can help optimise their workflows. The TVS-882T Thunderbolt™ 2 NAS is a perfect match for Mac users. The TVS-882T features up to 20Gb/s bandwidth to deliver high-speed file transfers and to boost the 4K video editing process, making it ideal for 4K image production workflow. For image creators with multiple needs in backup, the TVS-473, equipped with the powerful AMD R-Series APU, is the perfect NAS solution to build a private cloud. With the support of USB 3.1 10Gbps connectivity and 10GbE expandability, it satisfies users who demand higher bandwidth for fast backup and restore for an ever-growing amount of data. It provides various backup applications including volume and LUN snapshots, RTRR, Rsync and cloud storage backup. Additionally, QNAP will also introduce the TS-453A. Featuring advanced 8th-generation Intel® HD Graphics, it supports 4K hardware decoding and 4K (H.264) video transcoding, bringing a quality multimedia experience with its superior video playback ability.

Highlights of QNAP’s stand also include high-performance yet cost-effective NAS solutions

To meet diverse consumer needs for various media applications, a selection of QNAP’s SMB NAS models will also be displayed at the Photography Show. More from QNAP’s Thunderbolt NAS line will be exhibited, including the TVS-1282T, TVS-882ST2 and TVS-1282ST3. The TVS-1282ST3 Thunderbolt 3 NAS is the latest addition to QNAP’s Thunderbolt NAS lineup. Being the best companion for the latest MacBook Pro®, the pioneering TVS-1282T3 adopts the latest Thunderbolt™ 3 technology. Coupled with QNAP’s exclusive Thunderbolt to Ethernet (T2E) Converter technology, the NAS allows Thunderbolt-enabled computers to connect to 10GbE networks for wider application scenarios. Visitors will also see the highly-acclaimed, cost-effective 10GbE-enabled business NAS, TS-431X and TS-1635. The quad-core 16-bay TS-1635 provides huge storage potential, ideal for media professionals that create vast amounts of high-resolution media files from daily work routines.

 

ADATA releases updated SC660H and SV620H 3D NAND external SSDs

 

Fast and reliable storage expansion in two stylish designs

UK – December 8, 2016 – ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today launched the updated Premier SC660H and Premier SV620H external SSDs. Based on previous designs, the new models are part of the ADATA move to 3D NAND Flash in all new SSDs and in refreshes of existing models. The SC660H and SV620H feature 3D TLC NAND instead of traditional 2D NAND to provide increased reliability, durability, and efficiency. The drives connect to host PCs via USB 3.1 Gen 1, and are presented in two distinct enclosure styles. Thanks to 3D NAND, the updated SSDs are available in 256GB and 512GB as opposed to 240GB and 480GB in the original SC660/SV620. Performance is 440MB/s read and 430MB/s write in both models.

SC660H: ultra-thin and tough elegance

The SC660H measures just 9.6mm tall. Its slim enclosure uses electroplated and textured titanium, ensuring a high degree of resistance against shocks, scratches, paint chipping, and fingerprints. The SC660H weighs a mere 73g, a fraction of the bulk of an external mechanical hard drive.

SV620H: elevating external SSD design

Also light and slender, the SV620H likewise employs a sandblasted titanium enclosure that makes it shock and scratch resistant. Its flat surfaces are raised 0.75mm, so that even when moved across a desk or other area the risk of unsightly scratches is minimised. The SV620H weighs 76g, and like its SC660H sibling has a cool blue activity LED.

 

Bigger capacity in the same space plus added reliability

The 3D TLC NAND used on the two external SSDs is more reliable than 2D NAND and enables “packing” more storage into identical product chassis. At 256GB and 512GB, the SC660H and SV620H offer more space than their predecessors without consuming extra power. They are extremely efficient and ideal for notebook PCs thanks to placing very little stress on batteries. Like all SSDs, they run totally silent and cool. With their 3D NAND, the SC660H and SV620H simply offer a better value than 2D NAND-based external SSDs, representing another step in ADATA embracing new technology to benefit consumers worldwide.

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About ADATA

ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organisations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit www.adata.com.

ADATA launches the SD700 durable external 3D NAND SSD

Press release issued by Adata Technology:

adata-sd700

First external 3D NAND SSD with IP68 dust/water proofing and military-grade shock proofing

Nov. 17, 2016 – ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today unveiled the SD700 durable external hard drive. The SD700 represents the first time 3D NAND SSD has achieved IP68 dust and water proof specifications in addition to military-grade shock proofing, all thanks to a tough protective enclosure and meticulous testing. The SD700 uses USB 3.1 Gen 1 to connect with Windows, Mac OS, and Android devices at speed read up to 440MB/s and write up to 430MB/s. In addition to being widely compatible, the SD700 is also very light, weighing just 100g for easy mobility. The SD700 will be available in 512GB and 256GB models, priced at £159 and £99 respectively.

3D NAND external SSDs get tough

The SD700 has been designed and tested to IEC IP68 standards. That means it is completely dust-tight to prevent particulate ingress and can operate normally even after submersion in 1.5m of water for 60 minutes. ADATA has also tested the SD700 to the popular US Army MIL-STD-810G516.6 shock and drop resistance standard, ensuring a high degree of shock proofing. With its multi-layered protective enclosure and obvious lack of moving parts as an SSD, the SD700 offers extremely survivable storage for extreme activities.

Benefits of 3D NAND brought to a new segment

ADATA has been transitioning more products to 3D NAND, which is faster, more reliable, and more power efficient than traditional 2D NAND. The SD700 arrives in 256GB, 512GB, and 1TB at very competitive price points that deliver a better cost/performance ratio than older, non-3D NAND SSDs. For connectivity, the SD700 uses high throughput USB 3.1 Gen 1, more than enough to stream 4K content with no buffering or lag. Typical data speeds are read up to 440MB/s and write up to 430MB/s. The SD700 is plug and play compatible with Windows, Mac OS, and Android devices to best serve global audiences.

Strong but elegant

Unlike most durable HDDs, the SD700 brings a new era of better mobility. It weighs just 100g, operates with complete silence, and does not build up any heat. Additionally, ADATA is offering the SD700 in two-tone black and yellow or all-black color schemes.

ENDS.