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23rd September 2008
Photokina 2008: Geotate announces first geo-enabled production-ready video camera
5235: Photokina 2008: Geotate announces first geo-enabled production-ready video camera

Release Issued by Geotate:

Geotate puts geotagging on the map with world’s first production-ready geotagging video camera

Breakthrough collaboration from DXG Technology Corp and Geotate

PHOTOKINA, COLOGNE, GERMANY, September 23 2008 Geotate, a pioneering auto geotagging company, today announced that in collaboration with DXG Technology Corp, one of the world’s leading manufacturers and designers of digital cameras and camcorders, it is powering the world’s first geo-enabled production-ready video camera. The camera is based on the DXG’s DVH586 platform, and deploys Geotate’s Yuma geotagging software. Thanks to Geotate’s unique geotagging software, the reference design can automatically “geotag” footage, or mark it with location data. The collaboration marks a significant expansion to the possibilities of how film is currently enjoyed and shared by millions on the internet every day.

By adding an exciting new dimension to digital content Geotate’s Yuma software enables camera manufacturers to target the rapidly growing “YouTube” generation. Geotate’s unique Capture and Process software quickly and automatically geotags film, completing the addition of lat/long metadata when content is loaded onto an internet connected computer.  As such, images can be automatically tagged in milliseconds with minimal power usage and no need for a mobile phone signal.

Mr Yu, DXG’s president, said, “Consumers are looking for a camera with great picture quality that’s easy and fun to use. Tagging is a fast growing trend amongst users. With the reference camera unveiled today, camera manufacturers can, for the first time, put simple, affordable geotagging technology in the hands of consumers. By integrating geotagging into our robust DVH586 platform, we’re enabling people to share experiences with their friends and family, faster and easier.”

Commenting on the collaboration, Mark Terry, vice president, Sales and Marketing, Geotate said, “Geo-aware content is the next evolutionary step for video-sharing sites. The reality is that Geotate’s Capture and Process Later software is the only geotagging solution that offers the right user experience at the right price point to penetrate the mass market. Working in close collaboration with DXG, we have together built a production-ready camera capable of finally giving content creators a new, fun way to easily discover films.”

Geotate and DXG are demonstrating their breakthrough geotagging video camera at Photokina, 23-28 September 2008, Cologne, Germany.

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