Colour Confidence Launches Colour Management Web Store To Cater For Benelux And Spanish Markets
* New webstore caters for Spanish & Benelux requirement for affordable and accessible colour management solutions that is a mouse click way.
* Colour Confidence site launched against a backdrop of 1.8 billion images printed across Western Europe in 2003.
Birmingham, UK, July 30th, 2004 - Colour Confidence, the colour management division of Typemaker, today launched its one-stop webstore for colour management solutions for the Benelux and Spanish markets. Featuring products from leading suppliers such as ColorVision, GretagMacbeth and X- Rite, as well as Colour Confidence's own brand of innovative offerings, the webstore offers a comprehensive range of colour management solutions that are readily accessible to consumers, prosumers and professional photographers. The launch of the webstore (www.colourconfidence.com) comes at a time when digital photography has taken a firm hold in Spain, the Benelux and across Western Europe.
Colour Confidence is the leading independent supplier of colour management solutions in the UK. With an established track record in delivering cost-effective colour management products, Colour Confidence has both the expertise and knowledge to cater for the requirements of customers in Spain and the Benelux. The webstore provides a simple yet convenient way for customers in these countries to purchase affordable colour management solutions.
Visitors to the webstore can navigate easily through the site in English, Spanish or Dutch to select the right product for them. The use of the local language aids the shopping experience by helping visitors to quickly familiarise themselves with the site and find the information that they need. In addition, the webstore features an e-support system that provides post-sales information on a range of colour management issues.
The requirement for colour management solutions, such as colour monitor calibration products, has been built on the surge in sales of digital cameras and the volume of images that have been printed. In Spain, digital camera sales rose from 420,000 in 2002 to 1.47 million in 2003 Across Europe, sales of digital cameras grew to 18million in 2003 while a staggering 1.8 billion images from digital files were printed across Western Europe in 2003.
"Over the past few years, there has been an increase in sales of higher quality digital camera. During the period May 2003 to May 2004, sales of digital cameras greater than six megapixels more than quadrupled in size. The more cameras that are sold, the more images there will be printed, the more the requirement for colour management," comments Nigel McNaught of the PMAI.
"In launching the Colour Confidence webstore in Spain and the Benelux, we are able to bring our experience of the colour management market to bear through the extensive products that we stock and supply and the ease with which they can be purchased. With 99 per cent of products available for same-day dispatch, the Colour Confidence webstore offers the most convenient and cost-effective way for consumers to access a comprehensive colour management portfolio," said Geoffrey Clements, Managing Director, Colour Confidence.
The Colour Confidence webstore stocks a comprehensive range of products that cater for consumers looking for an entry-level product through to professionals who require a more in-depth solution. An example of this is the range of monitor calibration products that is stocked. ColorVision ColorPlus is attractively priced at 115 Euros and introduces consumers to the benefits of monitor calibration devices, traditionally the preserve of professional photographers. At the other end, professional photographers can purchase the SpyderPro, priced at 217.50 Euros, which offers colour accuracy and value for money.
About Colour Confidence
Colour Confidence is the dedicated colour management division of TypeMaker Ltd., which has been offering colour management solutions since 1995. From its inception, Colour Confidence has been at the forefront of the colour management market, offering education, product solutions and expert consultancy services to a diverse cross-section of users including digital photographers, graphic designers, printers and publishers, and IT departments of multi-national enterprises.
In addition to its expanding reseller network, Colour Confidence's own online store offers the widest range of colour management solutions anywhere on the Internet or high street. As well as Colour Confidence's own innovative product range, solutions from Barco, ColorVision, EFI, GretagMacbeth, Just Normlicht, Monaco, Pantone, Pictographics, Praxisoft and X-Rite are all available from www.colourconfidence.com.