Released by iriver:

Ménage à trois: the iriver iFP-1000 does three things at once

The new "mini-Toblerone" from iriver delivers perfect sound and razor - sharp images. It's an MP3 player, a digicam and a radio all in one. And it's in the shops now.

Eschborn, July 9, 2004. When a camera shacks up with a flash player and an FM tuner, things really start hotting up! The new iFP-1000 flash player series from iriver, the leading provider of innovative portable audio and video solutions in the digital entertainment segment, finally ties an exciting three-way knot. Superb design and functionality ensure that three is no longer a crowd. Two models with different storage capacities are available: The sleek black iFP-1090 has room for 256 MB, while its champagne-colored "big brother" can handle twice as much data (512 MB). Weighing in at a featherweight 63 grams (including the battery) and measuring just 9 x 3.1 x 3.4 cm (WxHxT), the newcomer from iriver is a masterful study in concentrated fun potential. Small is indeed beautiful!

Music to set your pulse racing
The centerpiece of this elegant threesome is the flash player. Thanks to a signal-to-noise ratio of 90 dB and a balanced frequency response, listening to music has never been a more sensual experience. Boasting up to 35 hours' playing time, the removable lithium-ion battery is good for more than just a one-night stand, too. Multi-codec playback also highlights the sheer diversity of this compact device. The iriver iFP-1000 series already supports MP3, WMA and ASF formats. And a firmware update (available from mid-July) will also add Ogg Vorbis. As far as sound quality is concerned, the integrated FM tuner is no less impressive than its soul mate. An antenna fitted in the earpiece wire ensures excellent reception under any conditions.

No lack of visual appeal
A digicam completes the happy trio, injecting a special flair into a unique relationship. The CMOS sensor delivers optimal image quality at a true resolution of 640x480 pixels. The right balance of distance and intimacy is guaranteed by a 3x digital zoom. A 1.2" color display makes picture shooting child's play. An enticing array of effects - from sepia and monochrome to negative and solarization - offers endless attractive variations. And the final touches are added by a generous range of accessories: an earpiece, protective pouch, wrist-strap and carrying strap supplied with the player as standard. If even if this is not enough for your tastes, this sexy little all-rounder also sizes up as a personal secretary, complete with dictation function and integrated microphone.

Prices and availability
The recommended retail price is £169 (Euro 249) for the iriver iFP-1090 (256 MB) and £235 (Euro 349) for the iriver iFP-1095 with twice as much storage capacity (512 MB). Both players are in the shops now.

About iriver:
iriver is the global premium lifestyle brand for Digital Entertainment enthusiasts. With its leading portable audio and video solutions, the company offers end-users a full range of high quality products in trend-setting designs together with an easy usability approach. iriver has become known for its foresight and strategic approach to be always the first market player to implement innovative technology and new standards in mass production products. The outstanding audio quality of all iriver products sets the standard in the field of portable players. With the leading products, applications and services from iriver, music enthusiasts as well as people of the "mobile generation" can enjoy HighEnd entertainment - anytime and anywhere.

iriver was founded in 2000, is headquartered in Seoul, Korea and is a fully owned subsidiary of the Korean Reigncom Ltd. Today the holding company has 450 employees worldwide, most of whom are employed by iriver. At the end of 2003, the company completed its IPO at the Korean high tech stock exchange KOSDAQ. Within just a few years iriver has been able to establish its brand and products worldwide and obtain market leadership in decisive regions.

To extend its market share, iriver pursues an aggressive growth strategy, opening offices in Hong Kong, China, Taiwan, Japan and the U.S. over the course of only two years. Its latest milestone was the opening of its European headquarters in Frankfurt, Germany in January 2004, where all pan-European activities are developed.

Further information about iriver can be obtained at www.iriver.com