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1st March 2012
Focus on Imaging 2012 at the Birmingham NEC (updated)
by Ian Burley
8586: Focus on Imaging 2012 at the Birmingham NEC (updated)

Focus 2012 promises to be as busy as ever

This year's Focus on Imaging show, the UK's largest annual photographic gear expo for trade and public, starts this Sunday at its usual venue, the Birmingham National Exhibition Centre (NEC).

As usual, I was roaming the aisles on Sunday morning and below is a ten minute video tour of the show:

Despite the global economic downturn and undeniable strain on the photographic industry in the UK, Focus continues to thrive. Most of the big bame camera manufacturers will be exhibiting at the show including Canon, Nikon, Sigma, Tamron, Olympus, Hasselblad, Mamiya, Fujifilm and Epson. But there are some notable absentees. Sony is not at Focus this year after a long run of attendance and neither are Panasonic Lumix, Samsung or Pentax. Despite its severe financial difficulties, Kodak is listed as an exhibitor.

Canon will have the elusive 1DX DSLR on show, while Nikon will be showing their new D4 and D800 DSLRs for fans to hopefully touch and try. Olympus is back at Focus to introduce the recently launched OM-D E-M5 and yours truly, through our links with Olympus via our Olympus UK E-System User Group community site, will be guest speaking on the Olympus booth on the Tuesday and Wednesday. Fujifilm will hopefully have the new X-Pro1 to show off, while Sigma has unveiled quite a few lenses in the last few months and I would expect many of these to be featured at the show, not to mention the new Sigma SD1 Merrill DSLR.

Focus is not just a trade show or a showcase for manufacturers, you can also go to the show and look for bargains from big photo retail names like Jacobs and Camera World, and don't forget the numerous companies selling and demonstrating accessories from tablets, like Wacom, to studio and lighting gear, like Profoto, as well as photography magazine publishers, print consumables vendors, clubs and societies and more.

The show is open 10am - 6pm Sunday, Monday, Tuesday and 10am - 5pm Wednesday.

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