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29th January 2009
Harman Puts Commitment Into Focus
5597: Harman Puts Commitment Into Focus

Release Issued by Harman:

Leading photo-imaging company, HARMAN technology Limited reveals plans for FOCUS ON IMAGING 2009.

As the European photographic community gears up for FOCUS ON IMAGING 2009, HARMAN technology Limited has revealed its plans for the premier imaging event.

This year, product giveaways, mini-exhibitions and product demonstrations are all set to feature on the stand of the manufacturer (stand number C2, Hall 9), whose brands include the ILFORD range of black and white darkroom products, the HARMAN PHOTO range of inkjet media and the KENTMERE PHOTOGRAPHIC darkroom range.

In fact, to highlight its ability to meet the needs of all photographers irrespective of whether they shoot with film or without, HARMAN technology will divide its stand into two. One entire side will be devoted to its digital offering and the other to its world-renowned analogue products.

Digital products with a photo-imaging pedigree
On the digital side of its stand, HARMAN will focus on its HARMAN PHOTO brand, which now offers a full range of inkjet papers including professional quality, fibre based products such as a MATT FB Mp, MATT FB Mp WARMTONE, GLOSS FB AI and GLOSS FB AI WARMTONE. These papers draw on the same 130 years of photo-imaging expertise as the manufacturer's ILFORD analogue papers and even utilise similar coating technology. This includes a full Baryta layer which is more traditionally used in darkroom developed papers to ensure greater detail and definition, an extended tonal range and unrivalled archival properties.

Having recently introduced HARMAN CRYSTALJET RC under its HARMAN PHOTO brand, the manufacturer also plans to use the digital side of its stand to give away sample packs of this new product (consisting of 5 A4 sheets in a gloss finish and 5 in a luster) to students or anyone purchasing its other digital papers.

Introduced in Autumn 2008, HARMAN CRYSTALJET RC offers comparable levels of imaging performance to the other HARMAN PHOTO products but at a lower price thanks to the absence of a Baryta layer and the fact that it's a resin coated rather than fibre based paper. This lower price tag makes HARMAN PHOTO quality accessible to all photographers - from professionals right through to hobbyists and students.

HARMAN will also announce the launch of a special student photography competition where entrants must submit prints on the new HARMAN CRYSTALJET RC in return for the chance to win a whole host of fantastic prizes. This includes a digital photography workshop and £100 worth of HARMAN CRYSTALJET RC for the ultimate winner, 6 runner-up prizes of £50 worth of HARMAN CRYSTALJET RC and £750 worth of HARMAN CRYSTALJET RC for the college that generates the most entries. Plus, in conjunction with a number of its distributors, including RK Photographic who can be found at Stand H11, HARMAN will be offering visitors to FOCUS the opportunity to buy HARMAN CRYSTALJET RC and the other HARMAN PHOTO papers at special discounted prices.

The final flourish to the digital side of HARMAN's stand will be various displays highlighting the impressive results achievable with its inkjet range.
Among the featured images will be a collection of shots from Jonathan Glynn Smith, including some from his recent exhibition depicting the build and launch of 'Hugo Boss' - a state-of-the-art, 60 foot racing yacht. Visitors will also be able to view the portfolios of a number of selected students from Bradford College and The Manchester College.

The best in black and white
Not to be outdone, the black and white side of the HARMAN technology stand looks set to be every bit as impressive. On this side, the manufacturer will showcase its ILFORD LAB DIRECT process and print service. This service goes someway to bridging the gap between digital and analogue photography and allows digital photographers to supply their images for printing onto ILFORD silver halide paper. It also offers the analogue photographer a comprehensive range of processing possibilities which have recently been extended to cover the processing of 120 roll film. Future enhancements meanwhile look to set to include poster size enlargements.

In addition, visitors to the analogue side of the stand will be able to find out more about the latest developments within the ILFORD PHOTO 'Defend the Darkroom'
campaign, which aims to promote the co-existence of analogue and digital photography and to raise awareness of the important benefits to monochrome - such as its value in photo-education. These developments include the pending launch of a new and regular e-newsletter for photo-instructors, which people will be able to subscribe to on the day.

Even the backdrop to this analogue side of HARMAN's stand will be an attraction.
It will feature a number of portraits taken by photography legend Terry O'Neill of Sir Elton John. These prints will be produced by London based Metro Imaging on HARMAN GALERIE FB DIGITAL - a Baryta enhanced, fibre base paper that uses traditional silver halide technology but that's designed for laser exposure.

There will also be examples of work from Andrew Sanderson and Dave Butcher - two highly respected photographers, master printers, authors and tutors. Andrew's prints will use KENTMERE PHOTOGRAPHIC PAPER whilst Dave's will employ ILFORD MULTIGRADE.

Speaking of the manufacturer's planned appearance, Howard Hopwood, Chairman at HARMAN technology, said: "We always look forward to FOCUS ON IMAGING as it gives us the ideal opportunity to connect with so many people who share our passion for photo-imaging. This year, however, the anticipation levels are greater than ever due to the sheer volume of things we have to tell people about.

All three of our brands - ILFORD PHOTO, HARMAN PHOTO and KENTMERE PHOTOGRAPHIC - will be represented and a visit to our stand offers something for everyone, no matter what their preferred method or area of photography."

For more information on HARMAN technology and its brands, visit:
www.harmantechnology.com // www.harman-inkjet.com // www.ilfordphoto.com // www.kentmere.co.uk

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