Digital Photography Now -  
24th July 2008
Panasonic Introduces Two New SDHC Memory Cards Suitable For HD Video Recording
Release Issued by Panasonic:

Latest Sized SDHC Memory Cards Offer Optimum Performance with 6GB and 12GB Storage Capacities*  

Panasonic is pleased to announce two new SD High Capacity (SDHC) ** Memory Cards – available in 6GB and 12GB storage capacities. Ideal for video recording with High Definition (HD) camcorders and capable of recording 90 minutes and 180 minutes of 1920x1080 Full HD content, these SDHC cards record with Class 4 specification.

  The SD Card-based HD camcorder market is growing, in line with this Panasonic now provides the most suitable option for recording HD video. Since Panasonic manufactures both hardware and media, it can offer highly reliable products that give superb performance with AVCHD recording. These two unique SDHC cards offer varied capacities, which meet consumers differing price points and needs.

  When used with Panasonic’s newly-introduced HDC-SD100 High Definition camcorder, the new SDHC Memory Cards can record 90min (6GB) or (12GB) of 1920 x 1080 Full HD video, while in HX mode (9Mbps). Users can also select other HD recording modes from HE (6Mbps) to HA (17Mbps), the recording time varies according to the modes chosen. With HE mode, users can enjoy up to 135min (6GB) or 270min(12GB) of 1440x 1080 High Definition video recording. The cards can also be used for standard definition video recording.

  The RP-SDM06G (6GB) and RP-SDM12G (12GB) SDHC Memory Cards also incorporate user-friendly features, such as memo-labels, which you to write directly on the front of the card, making it easy to organize and file according to content. Also, the approximate recording time on each mode is shown on the package so that users are able to choose the most suitable card or modes for their video shooting.

    Beyond its high-performance capabilities the Panasonic SDHC Memory Cards are designed to be resistant from bending and twisting, protecting important data stored on the card. As the cards employ industrial-grade flash memory, they are extremely reliable even under severe temperature conditions. They can function in temperatures ranging from -25°C - 85°C, thus assuring consistent performance even when used in extremely cold or hot environments***.
  *1GB=1,073,741,824 bytes. Usable capacity will be less
** SDHC (SD High Capacity) Memory Cards can only be used in SDHC host devices, which support the SDHC Memory Card format. 
***Panasonic recommends that you never leave any electronic product sitting in direct sunlight or under other severe heat conditions.  


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