home :: Official press releases 3rd September 2007 Toshiba announces three new cards Introduction UPDATE press release Release Issued by Toshiba: Toshiba Adds New 32GB And 16GB High Density SDHC Cards And 8GB microSDHC Card To Extensive Memory Card Line-Up New Cards Provide High Capacity for Motion Pictures and High-resolution Images, and Music and Digital Content for Mobile Phones TOKYO and IRVINE, Calif., August 22, 2007 —Toshiba Corp. (Toshiba), a leading innovator in memory card solutions, today announced with Toshiba America Electronic Components, Inc. (TAEC)*, its subsidiary in the Americas, that it has reinforced its line up of SD High Capacity (SDHC)1 cards with three new cards, including the world’s first 32-gigabyte2 (GB) memory card in this high density. Alongside the 32GB SDHC card, Toshiba also announced a 16GB SDHC card and an 8GB microSDHC card. All the new cards meet the Class 4 specification in the SD Speed Class, enabling them to deliver the high level performance and functionality essential for advanced mobile phones and other personal digital products. The 16GB SDHC card will be available worldwide from October, and the 32GB SDHC card and 8GB microSDHC card will be launched worldwide in January next year. The market for high-density memory cards is growing fast, driven by increasing demand for personal digital equipment able to handle motion pictures and high-resolution images. Demand for high-density microSDHC cards is expected to emerge in the mobile phone market, as on-board cameras advance multi-megapixel capacities, and demand for music and motion pictures are expanding as well. Toshiba will continue to expand and upgrade its SDHC and SD Memory Card series to meet the growing demand for high speed, high density products. Product Name Density SD Speed Class Start of Mass Production SDHC Memory Card SD-M32G 32GB Class 4 Jan., 2008 SDHC Memory Card SD-M16G 16GB Class 4 Oct., 2007 microSDHC Memory Card SD-C08G 8GB Class 4 Jan., 2008 Key Features SDHC Memory Card (High Speed Type) Realizes maximum write speed of 6 megabyte per sec (MB/s)3 "Class 4" SD Speed Class, with a minimum sustained data write of 4MB/s Integrates highly secure CPRM4 copyright technology microSDHC Memory Card Realizes large 8GB capacity in a microSDHC Card. It can store 139 hours5 of music at a bit rate of 128kbps6 "Class 4" SD Speed Class, with a minimum sustained data write of 4MB/s Integrates highly secure CPRM copyright technology Specifications SD-HC032GT4 SD-HC016GT4 SD-MH008GA Interface SD Memory Card Standard, v 2.0 Compatible Power Supply Voltage 2.7 - 3.6V Compatible Standard SD Memory Card Standard, v 2.0 Compatible SD Speed Class Class 4 Maximum Write Speed 6MB/Second Exterior Dimensions 32x24x2.1(mm) 32x24x2.1(mm) 15x11x1(mm) Weight Approx. 2g 2g 0.4g

Cards
The SD memory card was jointly developed in 1999 by Toshiba Corporation, SanDisk Corporation and Matsushita Electric Industrial Co. Ltd. (best known for its Panasonic brand name products). SD memory cards have been widely adopted worldwide. Toshiba has shipped more than 300 million memory cards7 and is currently the world’s second largest supplier8 of NAND Flash memory. The addition of the SDHC card to the Toshiba SD Card family addresses the growing demand for high capacity storage.

Toshiba offers the latest high-capacity, high-performance memory cards, including SD, SD High-Capacity (SDHC), miniSD™, miniSDHC, microSD™ and microSDHC. The entire SD card line features cryptographic security, protection of copyrighted data, high-data transfer rate for fast copy/download and high storage capacity. TAEC currently offers SD Memory Cards with storage capacities of 1GB and 2GB in both its standard (blue) product family, and a higher performance (white) family of cards. The Toshiba SD Memory card line-up now includes miniSD in capacities ranging from 512MB to 2GB, a 4GB miniSD card, microSDHC cards in capacities of 2GB and 4GB, and SDHC Cards in capacities of 4GB and 8GB.

For additional company and product information, please visit TAEC’s website at www.toshiba.com/taec/.

1 SDHC Memory Cards can only be used for devices that support the SD Memory Card Ver2.00 standard. SDHC Memory Cards are not backward compatible with standard SD Memory Card slots, as the file formats differ.
2 When used herein in relation to memory density, gigabyte and/or GB means 1,024x1,024x1,024 = 1,073,741,824 bytes. Usable capacity may be less. For details, please refer to specifications.
3 Read and write speed may vary depending on the read and write conditions, such as devices you use and file sizes you read and/or write. (For purposes of measuring write speed in this context, 1 MB = 1,000,000 bytes).
4 The copyright protection technology developed by 4C Entity, LLC (Toshiba, Matsushita, Intel and IBM), which is also used on DVDs.
5 The number of hours were estimated by dividing the memory capacity by the stated bit rate.
6 For purposes of measuring data transfer rate in this context, 1 kilobit (kb) = 1,000 bits.
7 Source: Toshiba Corporation.
8 Source: Gartner, Inc.

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Toshiba announces three new cards

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